kerri dinarda porfolio
DESCRIPTION
A sample of my work in web and new media.TRANSCRIPT
1541 Colonial Terrace Arlington, VA 22209
330.280.6891 [email protected]
Kerri E. DiNarda
Communications and Design
{ {CONTACT
PORTFOLIO
www.TFAS.org: web site of The Fund for American Studies
Designed and developed www.TFAS.org. Launch date: Feb. 16, 2010. TFAS web traffic has increased by 60 percent since launch, and continues to rise each month. Contributing factors include:
Search engine optimization through cleaner web site organization •and improved meta data.Enhanced the prevalence and amount of original content on site •including a centralized press and media center for news, and the addition of video and photo galleries. Increased peer-to-peer traffic by integrating social media and “share” •links on all pages.Streamlined site navigation menus to make content easier to locate.•
Video andPhoto Galleries
ww
w.TF
AS.o
rg/v
ideo
www.TFAS.org/photo
Click on images to
link to online versions
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Press and Media CenterA centralized location for all TFAS news with links to multimedia content and publications. RSS news feed allows stories to be simultaneous updated on all press pages and the www.TFAS.org home page.
www.TFAS.org/press Integration of social media
for peer-to-peer sharing
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Campaign Web SitesCustom web sites designed to enhance offline and print campaigns through online mobilization.
This viral video helped spread a
campaign message of “give back”
www.TFAS.org/bfl
www.TFAS.org/giveback
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Home Page Redesign for DCinternships.org
JavaScript code creates a constant flow of photos and
news for a fresh home page
DCinternships.org is a student recruitment site owned by The Fund for American Studies. Their previous home page was static with no changing content. In 2009, I redesigned the home page to include rotating news stories, photos, Twitter updates, a featured student section and upcoming deadlines.
www.DCinternships.org
Instant and automatic Twitter
status updates
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@TFAS Alumni Newsletter
Designed and developed monthly alumni newsletter
Consistent navigation creates smooth transition
from e-mail to web site
www.TFAS.org/June2010
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Social Media Management: Facebook and Twitter
Custom designed graphics to
match TFAS online branding
www.Facebook.com/TFASfan
www.Twitter.com/TFAS_tweet
Twitter followers have
tripled in the past year; Facebook fans
have doubled
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Flash and Video Projects
2009 holiday greeting card
e-mailed to supporters and
donors
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Flash video promoting the 2008 alumni
scholarship fund
2008 holiday greeting;
built with Flash
Video from alumni weekend;
edited with iMovie
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Thank { {
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