scan-to-shop: how to use augmented reality & image recognition for interactive retail mobile...
TRANSCRIPT
• Image Recognition is a USD$11.7bn industry today
• AR expected to grow from USD$1bn in 2015 to USD$68bn by 2019*
$1bn
$68bn
2015 2019
* -Source:companiesandmarkets.com, 12th August 2014 and Digi-Capital Augmented reality/Virtual Reality Report 2015.
Augmented Reality (AR)
An industry overview:
We enable brands and publishersto link real objects directly to digital experi-ences.
We provide world-leading Image Recognition and Augmented Reality tools for developers, brands and agencies.
more accurate than our nearest competitor*
33+ 25%million scans every month
million recognitions performed to date
4+ 20%450+
• Scannable pages with interactive digital content• Activate newspaper or magazine ads both online
and offline• Ideal for product/sales catalogs, both B2C or B2B
Catchoom Recognition for Print
Catchoom Recognition for Retail
• Informational: assist buyers with purchasing decision
• Transactional: scan-to-shop apps• Operational: integration with i-Beacons
• Billboards including digital screen displays• Subway stations• Bus shelters• Taxi advertising
Catchoom Recognition for Outdoor Media
Provide engaging content through Augmented reality for leading CondéNast fashion magazine title, Glamour
Scanning gives the “Glamounity” access to exclusive video content, special offers and click-to-buy. [Read the full story]
G-live Magazine App
IKEA used AR to complement its catalog with digital content, making the 210M+ circulation document more interactive
The AR app had 43 augmented items throughout the catalogue and achieved 5m app downloads globally.
2013 Catalog App
Scan-to-Shop-Implementation in 3 easy steps
API
NATIVESDK
MOBILEWEB
WIDGET
Mobile MobileSnap or Scan
2D
3D
1 2 3
Image or product
is recognizedopening
the branded
m-commercestore for the
product
Results are obtained in 1-2 seconds
iOS and Android SDKs allow integrationin existing branded apps in a few hours
Scan a printed ad or catalogue or
an actual product’s pack-aging
Add
2016 Catchoom Technologies SLRichard Ferraro
Chief Commercial Officerglobal.sales
@catchoom.comNew York | Barcelona
Learn more about how you can add extra zing
to your mobile experiences with Image Recognition & Augmented Reality:
Visit catchoom.com