sccp brand book2

7/23/2019 SCCP Brand Book2

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talia&arabelaSANTA CLARA COUNTY PARKSLOVE YOUR PARKSADV 125 FALL 15


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to promote santa claracounty parks to a younger,

more diverse audience bymarrying typography withphotography and giving thecampaign an artistic feel


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during our research, wediscovered

thateach parkhas its own way ofexpressing its naturalbeautyand

it is ourmissionto appreciate whateach one has to offer. we wanted to

focus on theideathat you donthave to stay inside to find

inspiration. Instead, you canvisit one of the 29

santa clara county parks.


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by merging hand lettering and

double exposure, we are motivatingand encouraging our young generationto get back to THEIR roots to discover

beauty, inspiration and creativity.by visiting their local parks theycan find a deeper connection

with nature.


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discoverget inspired

Boost your creativityexplore natures beautyfind a deeper connection

at santa clara county parkscreate your own worldsee where yourimagination takes youby visiting your local park today!


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*PArk sound effects*

you hear that?

thats a santa claracounty park speaking!

come visit your local park today andexplore what each one has to offer.

let your imagination run wildand join us for love your parks day!


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d e ca l s

magnet si phone ca s e s


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b umper s t i c k er s

mugstot e bags


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#getback2youroots

#loveyourparksday

#SCCParks


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art in the parkA seasonal event held in thespring or summer thatincludes activities

such as painting

murals, chalk

contests and

family tree

projects.

sccp brand book2

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