school of business management department of management

SCHOOL OF BUSINESS MANAGEMENT

DEPARTMENT OF MANAGEMENT

BACHELOR OF BUSINESS ADMINISTRATION

[I YEAR]

CHOICE BASED CREDIT SYSTEM (CBCS)

[W.E.F. ACADEMIC SESSION 2021-22]

IFTM UNIVERSITY

N.H.-24, Lodhipur Rajput, Delhi Road, Moradabad, Uttar Pradesh-244001

www.iftmuniversity.ac.in

SCHOOL OF BUSINESS MANAGEMENT

DEPARTMENT OF MANAGEMENT

Study and Evaluation Scheme of

Bachelor of Business Administration (BBA)

[I Year]

[w.e.f. Academic Session 2021-22]

Summary

Programme: Bachelor of Business Administration

Course Level: Degree (Under Graduation)

Duration: Three years (Six semesters) Full time

Medium of Instruction: English

Minimum Required Attendance: 75%

Maximum Credits: 142

IFTM University, Moradabad

COURSE STRUCTURE FOR BBA PROGRAMME

Preamble

The main aim of the education system is to impart knowledge, skills and certain values which

in turn prepare an individual for occupational mobility and participating actively in society.

The emerging need for a borderless corporate world has made us realize the indispensability

of management education to business. An entirely new set of behavior patterns, attitudes, and

methods of communication is expected to deal with the emerging global business, global

market trends, organizational versatility, trade agreements, and trade barriers.

The Need of the hour is to equip the young generation with traditional business values

blended with modern concepts and techniques of management. The degree programme like

BBA is becoming popular and is in great demand. The management education at the under-

graduate level is intended to serve as a grooming ground for the future managers. This will

make a student more receptive to the advanced level of theory and practice of management

science

BBA Programme at IFTM University, Moradabad aims at catering to the demand for the

skilled and chiseled managing personnel in the industry in general and at all levels in the

world of business, in particular in India. The objective of this programme is to provide a

wider and sound base to the students not only for an advanced course in management but also

to open a range of career avenues like the management trainees picked-up by the industry, as

also in the business researches/studies engaged in by the business consulting houses giving a

variety of vital services to the trade industry.

Programme Objectives: The objectives of the programme are as follows:

To provide adequate basic understanding of Management Education among the

students,

To prepare students to exploit opportunities being newly created in the management

profession,

To train the students in communication skills effectively,

To develop appropriate skills in the students so as to make them competent and

provide themselves self-employment, and

To inculcate Entrepreneurial skills in the students.

Programme Outcomes (POs):Students completing this programme will be able to:

Apply knowledge of management theories and practices to solve business problems,

Analytical and critical thinking abilities for data-based decision making,

Improve communicate well with the industry people,

Lead themselves and others in the achievement of organizational goals, contributing

effectively to a team environment,

Determine the entrepreneurial skills, and

Choose the best possible investment decisions for an enterprise.

Study and Evaluation Scheme

Programme: Bachelor of Business Administration

Study and Evaluation Scheme

S.No Course Category No. of

Courses Subject

1

Ability Enhancement

Compulsory Course

(AECC)

2 1. Business Communication

2. Environmental Studies

2

Skill Enhancement

Courses (SEC) 4

1. Fundamentals of Computer

2. E-COMMERCE

3. Project Management 4. Entrepreneurship Development

3

General Elective (GE) 4

1. Business Mathematics 2. Business Statistics 3. Cost Accounting 4. Production & Operations Management

4 Core Courses (CC) 16

1. Principles of Management

2. Financial Accounting

3. Business Organisation 4. Principles of Marketing

5. Human Resource Management

6. Research Methodology

7. Economics For Managers

8. Indian Economy

9. Management Accounting

10. Business Laws

11. Income Tax

12. Company Law

13. Management Information System

14. Strategic Management

15. Fundamental of Financial Management

16. Labour Laws

5 Discipline Specific

Course (DSE) 4

DSE-1 (FINANCE)

1. Indian Banking System (A)

2. Corporate Accounting (B)

3. Security Analysis (C)

4. Auditing (D)

DSE- 2 (MARKETING)

1. Consumer Behaviour (A)

2. Product and Brand Management (B)

3. Advertising Management (C)

4. Sales Management (D)

DSE- 3 (HUMAN RESOURCE)

1. Organisational Behaviour (A)

2. Human Resource Development (B)

3. Training and Development (C)

4. Team Building and Leadership (D)

Type of Courses

i. Different courses of study are labelled and defined as follows:

A) Core Courses (CC) -These courses which should compulsorily be studied by a student as

a core requirement in the mother discipline. Sixteen (16) Core Courses are offered for BBA

students of a particular subject.

B) Elective Courses-A candidate would opt for two types of electives. An elective course

that a student would choose from a pool of courses from the main discipline/subject of study

and in which the student will be especially knowledgeable is named as Discipline Specific

Elective courses (DSE). On the other hand, when a student would choose a course from

unrelated discipline from a pool of courses offered by other departments may be termed as

Generic Elective(GE). A BBA student will opt four such DSE courses which will be taught in

fifth and sixth semester and four such GE courses which will be taught in first consecutive

four semesters.

C) Ability Enhancement Courses (AEC)- These comprises Skill Enhancement Courses

(SEC) and Ability Enhancement Compulsory Courses (AECC) - For the purpose of skill

enhancement of a student in respect with his/her selected subject/study and to widen the job

opportunity in the global market SEC courses are introduced. And for the purpose of the

personality development of the student and to enhance soft skill, a student would be

compulsorily taught Business Communication and Environmental studies as AECC courses.

Core and Elective courses are of 4 (four) credit each, and Ability Enhancement courses are of

2(two) credit each.Further, a Market Survey Project report is evaluated in the fifth semester

for BBA student which comprises of 6 (six) credit. Thus, a student of BBA course has to

pursue 142 credits in six semesters.

Summary of Credits

S.No Course Category No. of

Courses

Credits per

course

Total Credits

1 AECC 2 2 4

2 CC 16 4 64

3 GE 4 4 16

4 SEC 4 4 16

5 DSE 4 4 16

6 Comprehensive Viva-Voce 5 4 20

7 Market Survey Report

Evaluation and Viva- Voce 1 6 6

Total 37 142

An undergraduate BBA degree may be awarded if a student completes 16 core courses in that

discipline, and 4 courses each from a list of Discipline Specific Elective and Generic Elective

papers respectively, 2 Ability Enhancement Compulsory Courses (AECC), 4 Skill

Enhancement Courses (SEC); appears in Qualifying paper i.e. Disaster Management and

successfully submit a market Survey Project Report for Evaluation.

SEMESTER I

S.

No.

Paper

Code Category Subject Title

Period Credit

Evaluation Scheme

L T P Internal External Total

1 BBA

101 CC

PRINCIPLES OF

MANAGEMENT 3 1 0 4 30 70 100

2 BBA

102 CC

FINANCIAL

ACCOUNTING 3 1 0 4 30 70 100

3 BBA

103 AECC

BUSINESS

COMMUNICATION 2 0 0 2 30 70 100

4 BBA

104 SEC

FUNDAMENTALS

OF COMPUTER 2 0 2 4 30 70 100

5 BBA

105 GE

BUSINESS

MATHEMATICS 3 1 0 4 30 70 100

6 BBA

106 --

COMPREHENSIVE

VIVA- VOCE 0 0 0 4 -- 100 100

Total 13 3 2 22 150 450 600

SEMESTER II

S.

No.

Paper

code Category Subject Title Period Credit Evaluation Scheme

L T P Internal External Total

1 BBA

201 CC

BUSINESS

ORGANISATION 3 1 0 4 30 70 100

2 BBA

202 CC

PRINCIPLES OF

MARKETING 3 1 0 4 30 70 100

3 BBA

203 AECC

ENVIRONMENTAL

STUDIES 2 0 0 2 30 70 100

4 BBA

204 SEC e-COMMERCE 2 0 2 4 30 70 100

5 BBA

205 GE

BUSINESS

STATISTICS 3 1 0 4 30 70 100

6 BBA

206 --

COMPREHENSIVE

VIVA- VOCE 0 0 0 4 -- 100 100

Total 13 3 2 22 150 450 600

IFTM University, Moradabad Bachelor of Business Administration (BBA) Programme

BBA 101: PRINCIPLES OF MANAGEMENT

Objective: This course intends to provide an insight into the principles and functions of

management and their applicability in the contemporary business environment.

UNIT I (8 Sessions)

Introduction: Meaning, Definition, Nature, Purpose, Importance, Principles and Functions

of Management; Management as an Art, as a Science and as a Process, Management by

objective.

UNIT II (10 Sessions)

Evolution of Management Thoughts: Theories of Management- Contribution of F.W.

Taylor, Henri Fayol Elton Mayo and Chester Barnard.

UNIT III (12 Sessions)

Functions of Management: Planning, Organizing, Staffing, Directing, Coordinating and

Controlling - Meaning, need, and their importance in managerial decision-making process.

Leadership and Motivation.

UNIT IV (10 Sessions)

Recent trends in Management: Social Responsibility of Management, environment friendly

management, Management of Change.

Course Outcomes: Students completing this course will be able to:

Understand the concepts related to management,

Demonstrate the roles, skills and functions of management, and

Analyse effective application of knowledge to diagnose and solve organizational

problems and thus develop optimal managerial decisions.

Suggested Readings:

1. Gupta, C.B.: Management Concepts and Practices. Sultan Chand and Sons, New

Delhi.

2. Koontz, H.: Essentials of Management. Tata McGraw Hill.

3. Mukherjee, K.: Principles of Management, Tata McGraw Hill.

4. Robbins: Fundamentals of Management: Essentials Concepts and Applications,

Pearson Education.

5. Stoner, F. & Gilbert Jr.: Management, Pearson Education.

Website Sources:

https://www.slideshare.net/ersmbalu/principles-of-management-lecture-notes

http://www.ebookbou.edu.bd/Books/Text/SOB/MBA/MBA_1301_full.pdf

http://gurukpo.com/Content/MBA/Principles_and_Practices_of_Management.pdf

https://www.cliffsnotes.com/study-guides/principles-of-management

http://sjecnotes.weebly.com/principle-of-management.html

Note: Latest editions of all the suggested readings must be used.

https://www.slideshare.net/ersmbalu/principles-of-management-lecture-notes

http://www.ebookbou.edu.bd/Books/Text/SOB/MBA/MBA_1301_full.pdf

http://gurukpo.com/Content/MBA/Principles_and_Practices_of_Management.pdf

https://www.cliffsnotes.com/study-guides/principles-of-management

http://sjecnotes.weebly.com/principle-of-management.html


BBA 102: FINANCIAL ACCOUNTING

Objective: The purpose of this paper is to provide the fundamental knowledge about business

accounting concepts and their application in business management.

UNIT I (10 Sessions)

Introduction: Origin, meaning, nature, functions, branches and usefulness of accounting.

Generally Accepted Accounting Principles (GAAP), Basis of accounting, accounting

equation, accounting cycle, concept of double entry system and preparation of journal and

ledger. Overview of Financial Accounting Standards and Accounting Software.


Subsidiary Books and Reconciliation of Bank Accounts: Meaning and preparation of

subsidiary books- Purchase book, Sales Book, Purchase Returns book and Sales Return book,

Bills Receivables Book, Bills Payables Book and Cash book; Bank Reconciliation Statement:

meaning, objectives and Preparation of Bank Reconciliation Statement.

UNITIII (8 Sessions)

Final Accounts: Trial Balance, Common accounting errors and their rectification,Final

Accounts-Meaning, features, uses and preparation with adjustment entries.

UNITIV (10 Sessions)

Accounting Treatment of Depreciation: Valuation of Stock, Depreciation - meaning,

objectives, causes and methods, change in method of depreciation.


Understand the principles and practices of accounting,

Understand the Generally Accepted Accounting Principles,

Distinguish between book keeping and accounting,

Get thorough knowledge of subsidiary books and primary books of accounts, and

Understand the accounting treatment of Business Income.

Suggested Readings:

1. Gupta, R.L. &Radhaswami, M. (2010): Advance Accountancy. Sultan Chand & Sons.

2. Jain, S.P. &Narang, K.L. (2010): Financial Accounting. Kalyani Publishers.

3. Maheshwari, S.N. &Maheshwari, S.K. (2008): Financial Accounting. Vikas

Publications.

4. Naraynaswami, R. (2011): Financial Accounting: A Managerial Prospective. 4th

Edition, Prentice Hall International.

5. Sehgal, A. &Sehgal, D. (2011): Advanced Accounting Part –I. Taxman Publishers.

6. Tulsian, P.C. (2011): Financial Accounting. 1st Edition, Sultan Chand & Sons.

Website Sources:

http://www.ddegjust.ac.in/studymaterial/mba/cp-104.pdf

https://whatis.techtarget.com/definition/GAAP-generally-accepted-accounting-

principles

http://smallbusiness.chron.com/cashbook-ledger-39048.html

http://www.ddegjust.ac.in/studymaterial/mba/cp-104.pdf

https://whatis.techtarget.com/definition/GAAP-generally-accepted-accounting-principles

https://whatis.techtarget.com/definition/GAAP-generally-accepted-accounting-principles

http://smallbusiness.chron.com/cashbook-ledger-39048.html

https://courses.lumenlearning.com/suny-finaccounting/chapter/preparing-a-bank-

reconciliation/

https://en.wikipedia.org/wiki/Trial_balance

https://www.google.co.in/search?q=Common+accounting+errors+and+their+rectificat

ion&rlz=1C1CHBD_enIN742IN742&oq=Common+accounting+errors+and

https://en.wikipedia.org/wiki/Stock_valuation

https://www.quora.com/What-is-the-importance-of-depreciation-in-accounting


https://courses.lumenlearning.com/suny-finaccounting/chapter/preparing-a-bank-reconciliation/

https://courses.lumenlearning.com/suny-finaccounting/chapter/preparing-a-bank-reconciliation/

https://en.wikipedia.org/wiki/Trial_balance

https://www.google.co.in/search?q=Common+accounting+errors+and+their+rectification&rlz=1C1CHBD_enIN742IN742&oq=Common+accounting+errors+and

https://www.google.co.in/search?q=Common+accounting+errors+and+their+rectification&rlz=1C1CHBD_enIN742IN742&oq=Common+accounting+errors+and

https://en.wikipedia.org/wiki/Stock_valuation

https://www.quora.com/What-is-the-importance-of-depreciation-in-accountin


BBA 103: BUSINESS COMMUNICATION

Objective: The objective of this paper is to provide an understanding of effective

communication skills amongst the students to make them employable and to groom their

personality for the corporate world.

UNIT I (10 Sessions) Introduction: Communication- Concept, Significance & Role of Communication in

Business, Objectives, Process, Barriers of Communication, Overcoming Barriers of

Communication, Principles of Effective Communication, 7 Cs of Communication

Modern forms of Communication: SMS, e-mail, Teleconferencing, Videoconferencing,

Social Networking, etc.

UNIT II (12 Sessions) Classification of Communication: Formal Communication - Vertical (Upward and

Downward), Horizontal, Diagonal, Informal Communication, Verbal Communication – Oral

and Written, Non-Verbal Communication - Kinesics, Proxemics, Chronemics, Chromatics,

Haptics, Sign language, Paralanguage.

UNIT III (10 Sessions) Reading: Purpose of Reading, Process, Types, Essentials of Effective Reading, Reading

Comprehension

Business Correspondence: Business Letters - Format, Types (Acknowledgement,

Acceptance/Rejection, Leave, Apology, Complaint, Inquiry, Order), Notice, Memo, Circular

UNIT IV (8 Sessions) Listening: Concept, Process, Types, Essentials of Effective Listening

Public Speaking: Speech - Delivering different types of speeches & making them

interesting, Debate - Do’s and Don’ts for preparing a good debate, Presentation – Essentials

of Effective Presentation, Use of Audio-visual Aids.

Course Outcomes: Students completing this course should be able to:

Understand the basic elements involved in communication process,

Identify the various types of Communication with their pros and cons,

Compose the various applications, letters and documents used for business

correspondence, and

Become a good speaker and presenter.

Suggested Readings: 1. Carol, L.L. &Debble, D.D.: Business Communication. Cengage Learning.

2. Lesikar. : Business Communication: Making Connections in a Digital World. TMH

3. Krizan, A.C.B. & Merrier, P.: Effective Business Communication. Cengage Learning.

4. Madhukar, R.K.: Business Communication. Vikas Publications.

5. Sen.: Communication Skills. Prentice Hall of India.

Website Sources:

https://edurev.in/studytube/Business-Communication-Notes,-Semester,-Bachelor-of-

Commerce/1d82343c-1e4f-40b3-b00f-a1be6760175c_p

http://businessadministrationinfo.blogspot.com/2011/02/business-communication-

important-notes.html

http://www.allonlinefree.com/business-communication-notes-pdf/


IFTM University, Moradabad

Bachelor of Business Administration (BBA) Programme

BBA 104: FUNDAMENTALS OF COMPUTER

Objectives: This course intends to provide skills and knowledge to students for enhancing

their understanding of computer and its usefulness for business operations and to discuss the

organization, function, and usage principles of IT in today’s business scenario.


Introduction: Meaning, characteristics, classification, advantages and limitations of

computer; functional components of a computer system; Types of Input devices, Output

devices and Storage Devices


Software: Introduction and Types

Use of MS-Office:Basics of MS-Word, MS-Excel and MS-PowerPoint;

Networks: Meaning, Importance and features of networking,LAN, WAN, Wireless

Network,Communication devices.


Internet: Meaning and evolution, Basic Internet Terminology, Net Etiquette, World Wide

Web, Internet Protocols, Usage of Internet, Internet Service Providers,Search Engines.


Information Systems: Meaning, Importance, Application and Types of Information

System, Applications of Information Technology: Information Technology (IT) and its

applications to various functional areas of Management.


Define basics concepts and identify the functioning of Computers,

Describe the basics and utility of MS-Word, MS-Excel and MS-PowerPoint,

Understand the concept of Networking,

Define the utility of Internet in current scenario, and

Understand the concept and usage of Information Systems and Information

Technology.

Suggested Readings:

1. Elmasri. &Navathe: Fundamentals of Database Systems, Pearson Education.

2. Joseph, A.B. & Ellen, F.M.: Problem Solving Cases in Microsoft and Excel, Thomson

Learning.

3. Leon. & Leon: Introduction to Information Technology. Vikas Publications.

4. Tanenbaum, A.S.: Computer Networks, Pearson Education.

Website Sources:

https://www.researchgate.net/publication/258339295_FUNDAMENTALS_OF_COMPUTER_S

TUDIES

https://www.tutorialspoint.com/word/index.htm

http://ecomputernotes.com/fundamental

https://www.tutorialspoint.com/excel/index.htm

https://www.tutorialspoint.com/powerpoint/index.htm


https://www.tutorialspoint.com/powerpoint/index.htm


BBA 105: BUSINESS MATHEMATICS

Objective: The basic objective of this course is to provide knowledge about the mathematical

tools and techniques applicable in Business Management.


Elementary Mathematics: Sequences & Series -A.P. & G.P and their business application;

Simple Interest and Compound Interest; Permutations and Combinations: Definition, basic

problems on permutations and combinations.


Matrices and Determinants: Meaning and Types of Matrices, Elementary operations -

Addition, Subtraction & Multiplication; Applications of matrices operations for solution to

simple business and economic problems; Determinants and their properties; Minors and Co-

factors.


Linear Equations: Adjoint of a matrix, Inverse of a Matrix. System of linear equations and

its applications, Solution of linear equations - Matrix method and Cramer’s rule.


Theory of Sets: Meaning, elements, types, presentation and equality of sets; union,

intersection, compliment & difference of sets; Venn diagrams; Cartesian product of two sets;

applications of set theory.


Understand how to process and interpret information to arrive at logical conclusions

to common business math applications,

Solve problems using mathematical induction, series and permutation & combination,

Describe matrix concept and linear equations,

Define set theory and its applications,

Develop proficiency in the application to solve business math problems,

Understand the important role math plays in all facets of the business world, and

Demonstrate the ability to apply mathematical concepts to applications in business or

economics.

Suggested Readings:

1. Render. & Stair, Jr.: Quantitative Analysis for Management. Prentice Hall of India.

2. Rubin, L.: Mathematics for Management. Pearson Education.

3. Dikshit, A & Jain, J.K.:Business Mathematics.

4. Kapoor, V. K.:Business Mathematics. Sultan Chand & Sons.

5. Earshot, L.: Essential Quantitative Methods for Business Management and Finance.

Palgrave McMillian.

Website Sources:

http://ncert.nic.in/ncerts/l/keep209.pdf ----for Mathematical

Series

http://ncert.nic.in/ncerts/l/keep201.pdf ----for SET THEORY

http://ncert.nic.in/ncerts/l/lemh103.pdf --- for Matrices

http://ncert.nic.in/ncerts/l/lemh104.pdf --- for Determinants

http://grd.org:8084/grdcs/mcq/


BBA 106: Comprehensive Viva-voce (100 Marks)


BBA 201: BUSINESS ORGANIZATION

Objective: This paper aims to impart an understanding of business concepts for managing

business, business processes and practices. It also intends to prepare the students to meet the

emerging challenges of dynamic business environment.


Introduction: Business Organization - Meaning, objectives, scope, characteristics, structure

and classification; Business vs. Profession, Establishment of a new Business Unit.


Business sectors: Meaning and Types; Forms of business organizations with their merits and

demerits– Sole Proprietorship, Limited Liability Partnership (LLP), Partnership firms, One

Man Company, Joint stock company.


Business Combinations: Meaning, Objectives, Causes & Types - Mergers, Acquisitions and

Takeovers.


Business Finance: Need and importance, Sources of Finance: Equity, Debt and Lease

Financial markets and its types, Stock Market, Money Market, Stock Exchange, SEBI


Understand the basics of a Business Organization,

Differentiate among the diverse forms of Business Ownerships with their pros and

cons,

Comprehend the various types of business combinations, and

Grasp the fundamentals of business finance and financial markets.

Suggested Readings:

1. Gupta, C.B. : Business Organization and Management. Mayur Publication.

2. Kaul, V.K.: Business Organization and Management, Pearson Publication.

3. Saha, T.R. : Business Organization and Management, Tata McGraw Hill.

4. Shukla, M.C. : Business Organization and Management, Sultan Chand Publication

5. Tulsian, P.C. & Pandey, V.: Business Organization and Management, Pearson

Publication.

Website Sources:

https://sol.du.ac.in/course/view.php?id=148

http://gurukpo.com/business-organisation/

https://schools.aglasem.com/55931



https://sol.du.ac.in/course/view.php?id=148

http://gurukpo.com/business-organisation/




BBA 202: PRINCIPLES OF MARKETING

Objective: This course intends to impart basic knowledge of the concepts, tools and

techniques of marketing for effective managerial decision making.

UNIT I (8 Sessions)

Introduction: Meaning and Evolution of Marketing; Nature, Scope and Importance,

Marketing vs. Selling, Philosophy of Marketing, Marketing Environment, Recent

Developments in Marketing.


Market Segmentation, Targeting, & Positioning: Concept, importance and bases of

segmentation, Types of Target Marketing; Positioning - concept & importance, repositioning

and depositioning.


Marketing Mix: Concept, scope & importance; Product– Concept, new product development

process, product life cycle; Price– objectives, pricing strategies; Distribution– Concept, types

& importance; Promotion – Importance, elements of promotional mix; Marketing mix in

services marketing – The seven Ps – an overview of Marketing of Services, 7 Ps of Service

Marketing.


Marketing Information System: Concept & components of a Marketing Information

System; Goods Marketing vs. Service Marketing; Marketing banking service, tourism

services, consulting service and insurance services. Emerging concepts in Marketing: Green

Marketing, Viral Marketing and Social Media Marketing.

Course Outcomes:Students completing this course will be able to:

Formulate a marketing plan that will meet the needs or goals of a customer,

Develop an integrated marketing communications plan for a product, concept, good

and/or service based on an identified market need or target,

Formulate strategies for developing new and/or modified products, concepts, goods

and services that respond to evolving market needs,

Develop strategies for the efficient and effective placement/distribution of products,

concepts, goods and services that respond to evolving markets,

Conduct market research to provide information needed to make marketing decisions,

and

Communicate marketing information persuasively and accurately in oral, written,

graphic and interactive media formats.

Suggested Readings:

1. Panda, K.P.: Marketing Management-Text and Cases. Excel Books

2. Quelch, J.A.: Marketing Management.Tata McGraw Hill.

3. Kotler, P., Armstrong, G., H., E.U. &Agnihotri, P.Y.: Principles of Marketing.

Pearson Education.

4. Kotler, P. & Keller, K.L.: Marketing Management. Pearson Education

5. Ramaswamy, V.S. &Namakumari, S.: Marketing Management Global Perspective,

Indian Context.Macmillan and Company.

Website Sources:

www.edx.org/course/marketing-management

www.salesforce.com

www.businessdictionary.com

onlinecourses.nptel.ac.in

www.yourarticlelibrary.com

en.wikipedia.org

www.managementstudyguide.com


http://www.edx.org/course/marketing-management

https://onlinecourses.nptel.ac.in/

http://www.managementstudyguide.com/


BBA 203:ENVIRONMENTAL STUDIES

Objective: The paper aims to make the students familiar with the concept of environment and

techniques of environmental management.

UNIT I (8 Sessions)

Environmental Studies: Meaning, Scope & Importance; Need for Public Awareness; Effects

of human activities on environment-Agriculture, Housing, Industry, Mining & Transportation

activities; Basics of Environmental Impact Assessment.

Ecosystem: Concept, Producers, consumers and Decomposers, Food chain, Food Web;

Wildlife Poaching


Natural Resources: Concept and the associated problems-Forest resources: Use and over-

exploitation, deforestation; Water resources: Use and over-utilization of surface and ground

water, dams-benefits and problems; Mineral resources: Environmental effects of extracting

mineral resources; Food resources: World food problems, effects of modern agriculture;

Energy resources : Growing energy needs, renewable and non-renewable energy sources, use

of alternate energy sources; Land resources: land degradation, soil erosion and

desertification.

Role of an individual in conservation of natural resources.


Environmental Pollution: Meaning, causes, effects & control measures of – Air Pollution,

Water Pollution, Soil Pollution, Marine Pollution, Noise Pollution, Thermal Pollution,

Nuclear Pollution; Solid waste management


Social Issues & the Environment: Population growth; Climate change & Global Warming;

Urbanization; Sustainable development; Acid rain; Ozone layer depletion; Role of

Government in Environmental Protection- Environmental Protection Acts in India; Initiatives

by NGO; National Green Tribunal.


Articulate the basic structure, functions, and processes of key social systems affecting

the environment,

Assess/weigh ethical considerations as a component of environmental decision-

making and problem-solving,

Make the students understand how interactions between organisms and their

environments drive the dynamics of individuals, populations, communities, and

ecosystems,

Design and evaluate strategies, technologies, and methods for assessment and

sustainable management of environmental systems and for the remediation or

restoration of degraded environments,

Characterize and analyse human impacts on the environment, and

Understand legislation governing environmental research and the environment in

India.

Suggested Readings:

1. Agarwal, K.C.: Environmental Biology. Nidhi Publications, Bikaner.

2. Sharma, B.K.: Environmental Chemistry. Geol Publications House, Meerut.

3. Uberoi, N.K.: Environmental Management. Excel Books, New Delhi.

4. Pandey, G.N.: Environmental Management. Vikas Publishing House, New Delhi.

5. Gupta, N.D.: Environmental Accounting. Wheeler Publishing, New Delhi.

6. Mohanty, M.: Environment & Pollution Law. S.K. Universal Law Publishing.

Website Sources:

https://www.ugc.ac.in/oldpdf/modelcurriculum/Chapter1.pdf

http://dnr.maryland.gov/Pages/default.aspx

https://www.epa.gov/clean-air-act-overview/air-pollution-current-and-future-

challenges

http://www.globalissues.org/


http://dnr.maryland.gov/Pages/default.aspx

https://www.epa.gov/clean-air-act-overview/air-pollution-current-and-future-challenges

https://www.epa.gov/clean-air-act-overview/air-pollution-current-and-future-challenges


BBA 204: e-COMMERCE

Objective: The paper aims to familiarize the students with the primary aspects of e-

commerce as well as the uses of e-commerce in different areas of business management.

UNIT I (8 Sessions)

Introduction: Meaning, need and importance of e-commerce in present scenario;

Advantages of e-commerce (as compared with traditional system of commerce); e-commerce

and e-business; Internet and its relation to e-business; Mobile Commerce.


Business to Consumer (B2C) Model: Major activities in B2C market; Models of B2C-

portals, e-tailing, content provider, transaction broker.

Business to Business (B2B) Model: Major activities in B2B market; Types of B2B market-

independent, buyer oriented, supplier oriented, vertical and horizontal e-market place.

Other Models: Business to Government (B2G), Consumer to Consumer (C2C) and

Consumer to Business (C2B).


e-Payment: Types of e-Payment- Payment card, electronic or digital cash, electronic or

digital wallet, Stored value card; Online banking- meaning and concept, features.

e-CRM: Concept, Features and Goals of e-CRM business framework.


Introduction to ERP: Meaning and concept, features, major characteristics.

Securities issues in e-commerce: Firewall, Encryption, Public Key Infrastructure, Cyber

Laws- aims and salient provisions.


Define basics of e-Business and its importance in current scenario.

Identify different Business Models and distinguish between them.

Understand the concept of e-Payment and e-CRM.

Define the concept and features of ERP.

Understand the online security-related concerns and issues.

Suggested Readings:

1. Joseph, R.: Electronic Commerce – An Indian Perspective. Prentice Hall India.

2. Pandey, U., Srivastava, R. & Shukla, S.: E-Commerce and its Application. Sultan

Chand and sons.

3. Chandra, B.: Electronic Commerce, Tata McGraw Hill.

4. Turban, E., King, D., Lee, J.K. &Viehland, D.: Electronic Commerce- A Managerial

Perspective. Prentice Hall India.

5. Kalakota, R. &Whinston, A.B.: Electronic Commerce- A Manager’s Guide, Pearson

Education.

Website Sources:

https://ecommerceguide.com/

https://www.researchgate.net/publication/40943659_E-business_fundamentals

https://www.tutorialspoint.com/e_commerce/index.htm

https://managementmania.com/en/e-business

https://www.destinationcrm.com/Default.aspx


https://www.destinationcrm.com/Default.aspx


BBA 205: BUSINESS STATISTICS

Objective: The basic aim of this course is to impart knowledge of basic statistical tools &

techniques with emphasis on their application in Business decision process and Management.

UNIT I (8 Sessions)

Introduction: Statistics - Meaning, Scope, Significance and Limitations; Method of

Collecting Data - Primary & Secondary Data, Classification & Tabulation of data, Frequency

Distribution, Graphical & Diagrammatic representation of data.


Measures of Central Tendency: Meaning, Application and Limitation; Measures of

Variation: Significance & Properties of good measures of variation; Measures of

Dispersion: Range, Mean deviation, Standard deviation.


Correlation: Meaning, and Significance of Correlation, Types of Correlation, Scatter

Diagram method, Karl Pearson coefficient of Correlation;

Regression: Meaning, Regression lines and Regression coefficient – their properties and

applications.


Probability: Basic concepts, mathematical, statistical and axiomatic approach, Addition

Law, Conditional Probability, Multiplication Law.


Understand the principles of Statistics used in Business,

Understand the different concepts of population and sample and to makestudents

familiar with Calculation of various types of averages and variation,

Distinguish between Correlation and Regression,

Get thorough basic concepts of Probability Analysis, and

Understand the various theorems of Probability.

Suggested Readings:

1. Anderson, N.D.: Statistics for Business and Economics. Cengage Learning.

2. Gupta, S.P. & Gupta, A.:Statistical Methods. Sultan Chand and Sons.

3. Hooda, R.P.: Statistics for Business and Economics. Vikas Publications.

4. Levin, R. & David S.R.:Statistics for Management, Prentice Hall of India.

5. Spiegel, M.D.: Theory and Problems of Statistics. Tata McGraw Hill.

Website Sources:

https://gurukpo.com/Content/B.Com/Business_Statistics(B.Com)P-1.pdf

http://onlinestatbook.com/2/summarizing_distributions/measures.html

https://people.richland.edu/james/lecture/m170/ch03-var.html

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3198538/

https://www.statpac.com/statistics-calculator/correlation-regression.htm

http://www.maths.qmul.ac.uk/~pjc/notes/prob.pdf


BBA 206: Comprehensive Viva-voce (100 Marks)

school of business management department of management

Documents