Volleyball EnglandSchool SportProduct Promotion

www.coachwise.ltd.uk

‘I’ve been very pleased with the resultssince our partnership with Coachwisestarted. They provide us with a valuableadditional sales channel to a customer basewe wouldn’t normally be able to easilyaccess. We hope to be able to include moreproducts in the future.’

Mark Pritchard, Marketing and Media Officer, Volleyball England

Easy route to market provided

Over 200 resources sold

Valuable contribution to whole sport plan

Dedicated Volleyball England websiteand catalogue page

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Client: Volleyball England

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What the Client Says

I first used Coachwise in my previous role at England Netballand was happy to suggest a partnership with them when I

moved sports. I’ve been very pleased with the results since ourpartnership with Coachwise started. They provide us with a valuableadditional sales channel to a customer base we wouldn’t normally beable to easily access. We hope to be able to include more products inthe future.

Mark Pritchard, Marketing and Media Officer, Volleyball England

“ “

For more information, call us on 0113-231 1310www.coachwise.ltd.uk

resourcessold to date

The Job

The Solution

Volleyball England approached Coachwise for help in getting itsproducts into the schools market.

Although it is slowly changing, volleyball isn’t a main choice of sport forschools. Encouraging more young people to play volleyball is animportant part of Volleyball England’s whole sport plan (WSP). ‘Let’sPlay Volleyball’ is the governing body of sport’s holistic national youthparticipation programme. One of the contributing factors to thesuccess of the programme is being able to get their resources tocoaches and teachers in schools, to support them to deliver volleyballsessions. Volleyball England’s own sales channels tend to be clubsand the people who play the sport so it was looking for a way toeffectively target the schools market.

Coachwise gave Volleyball England its very own dedicated page to sellits resources in our 1st4sport.com catalogue and online shop.

Since 1989, the catalogue has provided a huge selection of hand-picked, user-friendly resources to help teachers and schools inevery aspect of PE and school sport. Mailed quarterly to primary andsecondary schools, colleges and universities, it reaches 40,000contacts. The catalogue provides Volleyball England with theopportunity to target schools more effectively by using a well-established and trusted name. This direct route to coaches andteachers in schools was something that was missing from its existingsales model.

On average, the 1st4sport.com website attracts 8500 visits a month*.Having a presence on the site gives Volleyball England another cost-effective way to reach a group of potential buyers it couldn’taccess previously.

Volleyball England has been very pleased with the results. Thegoverning body of sport now has two new avenues through whichto promote its products directly to the people who can play a partin helping it meet its WSP objectives: growing and sustainingparticipation in volleyball. Volleyball England’s products now enjoyincreased visibility in the schools market, and sales have grown asa result, with over 200 resources being sold to date.

The Results

200+

Products showcased in the catalogueand on the website included:

• Volley Sport Cards

• Mini Volley Cards

• Super Mini Volley

• Scorer’s Handbook.

*Statistic taken from Google Analytics for period 31 July 2011 – 1 August 2013.

Order online @ www.1st4sport.com

Let’s PlayVolleyballLet’s Play Volleyball is

Volleyball England’s

holistic national youth

programme. On the

court, Let’s Play

Volleyball is a game-

based, small-sided

approach to take

young players

sequentially through

the essential skills

required to become

a competent

volleyball player.

Volley Sport is designed

for players with little or

no experience of

volleyball working at

Key Stages 1 and 2 or

beginner groups

starting volleyball for

the first time.

Mini Volley aims to

build on players’

experiences and is

primarily focused on

those working at Key

Stage 3 or groups that

have limited previous

experience.

Super Mini Volley

provides the key link in

the transition from

small-sided volley

games to the 6 v 6

version. It is aimed at

players working at Key

Stage 4 or those with

a sound foundation

in Mini.

19

Volley Sport Cards

By Volleyball England, 2009

This set of colourful and informative

laminated cards is presented in a

tough plastic wallet and has been

designed as a teaching resource for

Key Stage 1 and Key Stage 2 learners,

ideally to be used after completion of

the 4-hour Volley Sport Training

Course for teachers/coaches.

Code CARD2 £30.00

Mini Volley Cards By Volleyball England, 2009

This set of colourful and informative

laminated cards is presented in a

tough plastic wallet and has been

designed as a teaching resource for

Key Stage 3 learners, ideally to be

used after completion of the 4-hour

Mini Volley Training Course for

teachers/coaches.

Code CARD1 £30.00

Super Mini

Volley By Volleyball England, 2010

Super Mini Volley provides the key link

in the transition from small-sided

volley games to the 6 v 6 version. It is

aimed at players working at Key Stage

4 or those with a sound foundation in

Mini.

Code CARD3£30.00

Volleyball Scorer’s

HandbookBy Volleyball England, 2010

A valuable aid to any scorer with

informative narrative and diagrams on

how to use the scoresheets and

rotation slips.

Code CARD4£5.00

90852_4 Catalogue sep