scientific studies & kol management … meeting/2017/distributors... · medicontur distributors...

SCIENTIFIC STUDIEs & KOL MANAGEMENT

Alexandra Kontur, MD PhD


CLINICAL

STUDIESKOLs

SCIENTIFIC MARKETING

(BROCHURES etc..)

SCIENTIFIC SUPPORT

(TORICCALCULATION, SML ADVISER)

EDUCATION

(SYMPOSIUMs

MPC..)

SCIENTIFIC TASKs


AT GLANCE (2012-2016)

28

Clinical Studies

5 KOLs

11 Scientific partners

Many Symposiums

2000 Calculation

6 Publications

Many scientific ppt


SCIENTIFIC PARTNERS

Consultants:

Austria

• A. Dexl

France

• Ph. Sourdille

• M. Assouline

Germany

• G. Scharioth

Great Britain

• S. Srinivasan

Scientific Partners:

Great Britain

• R. Aggarwal

Hungary

• J. Győri

• Z. Zs. Nagy

• P. Vámosi

Israel

• D. Zadok

• A. Abulafia

Belgium

• E. van Acker

Philippines

• C. Naval

Switzerland

• F. Failla

• F. Simona

USA (Utah)

• L. Werner


CONGRESS ACTIVITIES

WESCRS 2015, ISTANBUL

• MEDICONTUR SYMPOSIUM

ESCRS 2015, BARCELONA

• SML SYMPOSIUM


• 8 SCIENTIFIC LECTURES

ESCRS 2016, ATHENs

• SML SYMPOSIUM

ESCRS COPENHAGEN


• SML SYMPOSIUM

• 10 SCIENTIFIC LECTURES


2016: SML SYMPOSIUM


10 PAPERS

in SCIENTIFIC

section


0

2

4

6

8

10

12

Bi-Flex M SML Bi-Flex T SEMTE Bi-Flex 677& Bi Flex 677

Bi-Flex 677 Bi-Flex MT POB-MA invitro

Add-On inVitro

Q-Flex

28 CLINICAL STUDIES (2012-2016)


0

2

4

6

8

10

12

Bi-FlexM

SML Bi-Flex T SEMTE Bi-Flex677 & BiFlex 677

Bi-Flex677

Bi-FlexMT

POB-MAin vitro

Add-Onin Vitro

Q-Flex

CLINICAL STUDIES & PUBLICATIONs

STUDY PRESENTATION PUBLICATION

6-9 NEW

PUBLICATIONs

expected for 2017


OTHER PUBLICATION

http://www.medicontur.com/professional_publications_

http://www.medicontur.com/professional_publications_


EXPECTED PUBLICATIONs 2017/2018


2017: SML EXPECTED PUBLICATIONs


Bi-Flex M, Bi-Flex MT


WHAT DO WE MISS?

MORE ACTIVE KOLs - SPEAKING in NATIONAL CONGRESSES & PUBLISHING

MORE ACTIVE KOLs for PUBLISHING INTERNATIONALY

WE HAVE TO „FEED“ THEM

And if they are – we need to have evidence about them


MEDICONTUR DISTRIBUTORs

SHARING INFORMATION

TO WORK MORE EFFECTIVE – COMMON SUCCESS

BRAIN

STORMING

NEWs LETTERs

• New scientific tools

• Publications

• Educations (MPC..)

• KOLs

• Activities (symposiums/congresses)

• Etc..

LOCAL CONGRESSES

PRESENTAIONs

PUBLICATIONs

WORKSHOPs/HANDs ON

And many others


BUILD A SCIENTIFIC TEAM

EDUCATE YOURSELF

POOL of KOLs

NATIONAL

INTERNATIONAL

TRAININGs

HANDs ON

WET LABs

SYMPOSIUMs

MPC

SC. LECTUREs

PUBLICATIONs

SUCCESS

COOPERATION

DISTRIBUTORs

+MEDICONTUR

DEDICATE

A RESPONSIBLE PERSON


BUDGET

International

Congresses

MPC

Articles

studies

Local budget

Local congresses

Symposiums

Educational workshops (“small MPC”)

BASED on DISTRIBUTIRs PERFORMANCE & ACTIVITIES


LETs PLAN IT!

List of international congresses/year

Scientific activities

Symposiums

Workshops/MPC

List of national congresses

Scientific activities

Symposiums

Workshops

PLAN IT!

BETTER PLANNED - HIGHER SUPPORT FROM MEDICONTUR

KVALITYppt

ppt


Different level of (K)OL:

SOURCE OF KOL = DISTRIBUTOR

International

Regional

National

Local


Selection criteria of KOL:

To be a Medicontur customer

To use the Medicontur IOLs

To be able to train colleagues /to have skills for education

To be a (K)OL or defined as future KOL

Loyal

Does not have to be a big name, but somebody with charisma and convincing

Preferably with good ENGLISH – to became international speaker

YOUNG and perspective doctors should be also taken

WHAT KIND OF DOCTOR SHOULD BE OUR KOL


18/01/2014

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National congresses

Local

National publications

Local Scientific Congress

workshops/symposium

PAID KOL

MPC speaker

International congresses

scientific/ symposiums

International Publications

International Advisory Board

LOCAL

NATIONAL

REGIONAL

INTERNATIONAL

KOL


MEDICONTUR TOOLS TO SUPPORT TO LOCAL MARKETS

• Product training

• Scientific training

• Ppt preparation

• On line (optimizer, SML adviser)

• Educational program

NEW:

Clinical writer – writing articles for doctors

AND


REGULAR TRAININGs: 3-4 TIMES / YEAR

EDUCATIONKOLs „LIFTING“

BRAND AWARANESSSHAREING EXPERIENCE

SOCIAL CONTACTsPERSONIFICATION

SHARING EXPERIENCE


NATIONAL ACTIVITIES


COOMMON AIMs

INTER

NATIONAL

NATIONAL

MEDICONTUR

&

DISTRIBUTORS

scientific studies & kol management … meeting/2017/distributors... · medicontur distributors...

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