Social Media for the Neonatologist: Leadership in the Virtual World

Clara Song, MDChildren’s Hospital at OU Medical CenterUniversity of Oklahoma Health Sciences

DISCLOSURE

• SPEAKER: Clara Song, MD

• I have no relevant financial relationships with the

manufacturers of any commercial products and/or

provider of commercial services discussed in this CME

activity.

• I do not intend to discuss an unapproved or investigative

use of commercial products or devices.

The Truth and Nothing but…

• I am not a social media expert.

• There really are no social media

experts. There are only social media

users (maybe some are mega-users).

I am…

• General Pediatrician in a previous life

• Early Career Neonatologist (“ECN”)

• Social media user

– (@songMD, @AAPperinatal, @TECaNchat, @OU

NICU physician, @TiniestSooners, @PedsTwearls)

• A fan of 80’s music, especially Journey

• Afraid of driving in the snow

OBJECTIVES

• Understand the evolution of social media to its

current state and its impact

• Navigate the various available web-based tools

to enhance daily practice, communication and

collaboration between healthcare communities

• Identify and prevent negative consequences

associated with social media use

Source: 2dayBlog.com

Social Media Anxiety Disorder

• “Social Media” = Facebook and Twitter

• Rumor mill of unprofessional conduct on

Facebook and Twitter

• Unaware of closed Facebook account and

protected tweets

• Unaware of RSS, feed readers and other useful

applications of social media

Metha, N. "How physicians can overcome social media anxiety on Twitter." Technology in (Medical) Education, blog. Aug 14, 2011.

Social networking – 51% of all adults

Source: Permission to use from Rainie Lee. The Social Media Landscape. Pew Internet & American Life Project. Sept 20 2011, http://www.slideshare.net/PewInternet/the-social-media-landscape-9363253, accessed on Oct 26, 2011

Source: Viral Media Solutions

Social media impacts our lives

• Facebook Kawasaki diagnosis story

• President Obama’s townhall forum on

Facebook live

• Tweets from Egypt

• Refresh the World: Pepsi Refresh Project

Source: slate.com, July 2011

Source: wired.com, Feb 2011

Source: Viral Media Solutions

• $20 million

• >82 million votes

• 2,640,026 lives

• Facebook: > 6.9 million fans

• Twitter: > 631 800 followers

• YouTube: >17.7 million upload views Source: refresheverything.com

Health 2.0-Information:

resources & sharing

-Medical education

-Collaboration &

practice

-Disease management

& patient education

-Research & data

sharing

-Professional

Development &

Networking

Image Source: Steve Shreeve MD, made available by creative commons.org/licenses/by-nc/2.5/

Source: 2009 Path of the Blue Eye Project report, Communicating with the Empowered E-Patient”, Permission to use granted by Fard Johnmar, Founder, Path of the Blue Eye Project

E-Patient &Social Media

Image: Permission to use granted by Ed Bennett

Image: Permission to use granted by Ed Bennett

Clinician use of social media is UP

• February 2010: 41% practicing

physicians (N=141)

• August 2011: 87% practicing

clinicians (N=4033)

• “Connected Clinicians”

Bosslet et al, The Patient-Doctor Relationship and Online Social Networks, J Gen Intern Med, June 2011; QuantiaMD. Doctors, Patients, & Social Media, Sept 2011

#1 reason for professional participation: educational

Image: Permission to use granted by QuantiaMD

Interim Summary• Social media can be scary for some.

• Social media is very popular.

• Social media impacts our lives and

our world.

• Social media is being utilized by

communities in healthcare more

everyday.

Health 2.0-Information:

resources & sharing

-Medical education

-Collaboration &

practice

-Disease management

& patient education

-Research & data

sharing

-Professional

Development &

Networking

Source: Steve Shreeve MD, made available by creative commons.org/licenses/by-nc/2.5/

“The largest school in the world is run (and taught) by one man. Simple, direct, clear, no frills, no tricks. Just a computer blackboard, YouTube…Sal Khan is a new hero.”

Source: khanacademy.org, 37signals.com, May 16, 2010

Health 2.0-Information:

resources & sharing

-Medical education

-Collaboration &

practice

-Disease management

& patient education

-Research & data

sharing

-Professional

Development &

Networking

Image Source: Steve Shreeve MD, made available by creative commons.org/licenses/by-nc/2.5/

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

Source: ebizmba.com/articles/social-bookmarking-websites

TOP 10MostPopularin 2012

Health 2.0-Information:

resources & sharing

-Medical education

-Collaboration &

practice

-Disease

management &

patient education

-Research & data

sharing

-Professional

Development &

NetworkingImage Source: Steve Shreeve MD, made available by creative commons.org/licenses/by-nc/2.5/

HealthMap.org

Source: nature.com, Chunara R, Andrews J, Brownstein J. Am J Trop Med Hyg. 2012 Jan; 86 (1): 36-8.

“…these informal reports were available online up to two weeks before official government reports, which had to go through the traditional

chain-of-command structure of public health.”

Health 2.0-Information:

resources & sharing

-Medical education

-Collaboration &

practice

-Disease

management &

patient education

-Research & data

sharing

-Professional

Development &

Networking Image Source: Steve Shreeve MD, made available by creative commons.org/licenses/by-nc/2.5/

iConsult

Real-time

visual

consultatio

n

Health 2.0-Information:

resources & sharing

-Medical education

-Collaboration &

practice

-Disease

management &

patient education

-Research & data

sharing

-Professional

Development &

Networking Image Source: Steve Shreeve MD, made available by creative commons.org/licenses/by-nc/2.5/

Google +

Source: google.com

• Chat and follow• Share publicly or in Circles• “Hangout” with 10• Photos, videos, links• “Search Plus Your World”

“140 Health Care Uses” for

• Office hours for trainees

• Trainee education

• Office hours for families

• Family updates for inpatient mothers

• Virtual NICU visits

• Subspecialist consultation

?

Interim Summary

• Social media can enhance medical

education and information sharing.

• Social media can be used as tools for

both research and public service.

• Social media tools encourage

communication and collaboration.

Source: twitter.com

Source: twitter.com

Source: facebook.com

Source: facebook.com

Source: linkedin.com

Source: aap.org/sections/perinatal/

Source: aap.org/sections/perinatal/tecan/tecan.html

Lions and Tigers and Lawsuits, oh my!

• Social networking is online= Public domain, no

longer private

• Posting online is permanent; can be deleted, but

may be archived

• Professional liability risks (violations of medical code

of ethics, HIPAA, employer or medical staff policy)

• Anonymity cannot by guaranteed; privacy can be

violated

Source: Armon, Keller. Who is Dr. Wiki and Why You Need to Know. Unique Opportun. 2009.

Source: “When Facebook goes to the hospital, patients may sufffer." articles.latimes.com/2010/aug/08/local/la-me-facebook-20100809

Social Do’s• Use common sense. Ask permission. Be the same courteous,

respectful person virtually that you are in the world everyday.

• Be transparent.

• Write what you know. (Share your e-xpert knowledge.)

• Aware of the perception you create. Virtual “perception is

Reality.”

• Engage in the conversation…. Add to it.

• Be a leader, an example- you represent us all!

• Admit your whoopsy… it’s human! (Disclaimers help).

• Think, review and pause, then post.

Modified from: Social Media Policy for Physicians and Staff, foxepractice.com

Why ?

Utilize

Communicate

Educate

Engage

Empower

-JOURNEY

Don’t stop believin’,

Hold onto that feelin’.

For resources to help with Social Media Anxiety, contact:

clara-song / at/ ouhsc/ dot/ edu

Thank you!