sdn conference 2010 redux
DESCRIPTION
Here are my 5 highlights and take-awaysTRANSCRIPT
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© 2009 Proto Partners. Confidential & Proprietary.
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© 2009 Proto Partners. Confidential & Proprietary.
connecting the dots
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© 2009 Proto Partners. Confidential & Proprietary.
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© 2009 Proto Partners. Confidential & Proprietary.
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© 2009 Proto Partners. Confidential & Proprietary.
Day 1 focused on clients. The goal was to use the chance to hear about clients’ experiences with Service Design and how it makes a difference.
Day 2 was composed for anyone interested in Service Design. There was a deeper
investigation into methods and case studies through lectures and workshops.
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5HIGHLIGHTS
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the snook ‘myPolice’
keynote end of day 21
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© 2010 Proto Partners. Confidential & Proprietary.
the palmu and fonecta
presentation about
customer value2
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© 2010 Proto Partners. Confidential & Proprietary.
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© 2010 Proto Partners. Confidential & Proprietary.
design continuum
presentation with key
lessons from the cloud3
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© 2010 Proto Partners. Confidential & Proprietary.
1. Rethink the role of staff
2. Use technology in the right way
3. Deliver a consistent experience
4. Keep learning from customers
5. Refocus the organisation to deliver what’s right
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© 2010 Proto Partners. Confidential & Proprietary.
orange presentation
on internal service
design teams5
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© 2010 Proto Partners. Confidential & Proprietary.
1. It’s important not to be overwhelming
2. Advocating through results is worth a 1000 design talks
3. Build up gradually the breadth and depth of design involvement
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© 2010 Proto Partners. Confidential & Proprietary.
meeting virtual
friends who are facing
the same issues5
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5TAKE-AWAYS
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nobody has cracked
the code in easily
selling service design1
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despite that, CEX
keen area of interest
for consultants, brand
and ux firms2
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importance of
connecting to the
overall change process3
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majority of projects
are still humble in
their objectives4
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there isn’t the
expertise gap I thought
there might be5
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Q&A with Service Design
Rockstar
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Fran Samalionis