Sean V. BradleyFounder & CEODealer Synergy

Sean Bradley’s 4Ps

Pg. 24 & 25

Products (Resources)

• CRM/ILM• Website• Call Monitoring Tool• Inventory Pricing Tool• Telephones, Cell Phones, Head Sets• Templates, Scripts, Word Tracks,

Objections/Rebuttals• Hardware

– Computes, iPads, Laptops, etc.– Video Production Equipment– Video/Digital Cameras

People

• Assessments of current staff• Profiling, Recruiting, Screening, Interviewing, Hiring• Job Descriptions• Pay Plans: Salary, Commissions, Bonuses, Incentives, etc.• Schedules• Goal Planning, Projecting, Forecasting• Training, Training, Training• Personal Development• Motivation, Inspiration, Leadership• Tracking/Accountability• Coaching, Mentoring• Support

Process

• Outbound/Inbound Phone Call Process• Outbound/Inbound Email Process• Follow Up Process• Engagement Process• How To PROPERLY Qualify a Prospect & Identify Wants, Wishes,

Expectations• How To EXCEED Expectations With a Value Package Proposition

***(Why Buy From Us)***• Objections/Rebuttals• How To Handle PRICE, Availability, Credit, No Phone #, “Email

ONLY”, Difficult People, etc… How To Handle ALL “What Ifs”• Reviews/Testimonials• Tracking, Reporting• Management Is a Whole Other Power Point

Promotions

• How To DOMINATE “Googleopoly”• Onsite/Offsite SEO• Video Search Engine Optimization• Video Pre-Roll• Social Media & Social Search Engine Optimization• Reputation Management & Reputation Optimization• Focus Sites/Micro Sites• Pay Per Click (SEM)• Retargeting• Cross Promotional Marketing• OEM Leads• 3rd Party Leads• Online Classifieds• EZ Referrals

How to DOMINATE THE COMPETITION

TACTICAL STRATEGY

Point of diminishing

return

ExpAND Your pma or start to conquest

Why Don’t People Lift Weights?…Because They Are Heavy!

Thank You

Sean V. Bradley

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