Search Engine Optimization

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The process affecting the visibility of a website across various search engines to increase business and generate leads to maximize revenue.

What is SEO? Should I Care?

SEO stands for Search Engine Optimization.

The efforts involved in establishing your website to rank within the top pages of Search Engine’s like: (Google, Yahoo, Bing, Lycos, Ask, and other similar engines ) are the results of strategic SEO.

If your website does not show up on the Search Engine’s first few pages, your results will be limited.

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Major Players in the Industry

• Google – 63.3%

• Bing – 20.6%

• Yahoo – 8.2%

• Ask – 4.1%

• AOL – 3.8%

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So how do I get ranked on the top pages?

Some Key Factors

Specific website for I Pad, I Pods, and smaller mobile devices Design & Content of Site (Fresh Content, Original Ingredients) Code Structure (Title, Description, Header, Keywords, Meta Tags) Architecture of Site (W3C Compliance, Crawling, Indexing, Site Speed, Load Times) Violations (Hidden Content, Keyword Stuffing, Crawling Errors, Redirects) Link Building (Internal Link Profile, Link Strategy, Quality Links) Social Media Marketing (Shares, Reputation, Media Representation, Platform involvement) Email Marketing (Campaign Management, Domain Reputation, Marketing Efforts) Pay Per Click Ads (Adwords, Bing Ads, Remarketing, Display Ads, Video Ads) Listings (Location, Reviews, References) Trust and Strategy (History, Authority, Page Rank)

Ranking depends on how well the back end (coding) of your web site looks to a search engine. Popularity of ranking can vary regularly. Google alone uses 40 plus factors to determine your popularity and ranking position.

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What we can do for you

Some Key Factors

Understand your business strategy Research your market niche Keyword Cloud and selection Prioritize your categories Learn your competition Find Keyword Relevance Implement Meta Tags Prioritize Meta Tags Write Original Content Structure your code without errors Be compliant with W3C Retrieve Positive Feedback from Market Use Robots file to your advantage Analyze and audit your own site Initiate Marketing campaigns

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Different types of SEO Services

Web Development Content & Strategy Code Infrastructure Design & Development Mobile Design

Online Marketing Site Optimization Local Listings Social Media Marketing Email Marketing Pay-Per-Click Management

Appearing on the top pages of Google and other search engines is a task you can achieve. Several important areas need servicing in order to achieve the objective of ranking in the top pages on various search engines.

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Sales Optimization Conversion Rate Online Analysis Reputation Management Affiliate Management Performance Strategy Article & Blog Posts Bookmarking & Links Traffic Management Creative Writing Site Audits Click Through Rate

What is not recommended!

Site content consisting of Graphical Images Flash Content Password protected images Hidden content and values Copy pasted content Subdirectories with no content No <h> tags balance Out of date Tags and Robots File Not correcting Violations found via crawl and index No mobile friendly site

Violations is a big part of how Search Engines rank your site. This can affect your reputation and change your listing position across all engines

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Conclusion

• Media-Connection Achievements– Increased Non-branded traffic from 20%-120%– Improve incoming lead growth from 10%-40%– Increase Pay Per Click (Adwords required) sales by 50%-250%– Increased conversions by minimum 10% using same budget– Increase lead conversions from 5%-25%– Increase ROI by 20%

*These statistics are based on companies with certain niches in market. Your data can vary based on your market involvement

As a business owner, you want to generate leads and more importantly convert your leads to profit. In simpler terms you want to generate maximum revenue and get a return on your investment.

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