The Horde

A Lifetime CommunityFocused on Career Development

Business Model Canvas February 23, 2014

Business Model Canvas Hypothesis

The Horde

Vision

The vision of The Horde is to build an cradle to grave career development and management platform through its three (3) [companies] MyHuntPath, SearchPath and Ironwood. This will be an inclusive global community to support and teach top performers the strategies for effective career development and management. We will teach individuals to think and act like a headhunter for their own careers by instilling core fundamentals of the industry.

We start by helping individuals choose the best educational path, and we support them in securing internships and first jobs. As their experience develops, we continue to coach and assist them in managing their careers through MyHuntPath. As the individual progresses in their career, we may be able to place them with key clients through our management search firm, SearchPath International. The top performers eventually grow in to leadership roles, and SearchPath will become their partner in sourcing the top talent needed to advance and grow their companies. As they continue to advance into upper level management, our executive search firm, Ironwood, will partner with them to manage their careers until retirement. Along the way, a select few will choose to join us as headhunters through SearchPath or Ironwood.

Key Partners

Platform Developer Law Firm PR/Marketing Firm Key Advisors

Key Activities

Career Management – Coaching any person to manage their own long-term career through MyHuntPath.

Management Recruiting – Placing professionals in roles for a fee through SearchPath. Executive Search – Placing senior level executives in roles for a fee through Ironwood. Franchise/Partner Opportunities – Creating entrepreneurial opportunities for people who

want to do management or executive recruiting through the SearchPath franchise system (RLLS) [what is RLLS?] or an Ironwood Partnership.

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Business Model Canvas Hypothesis

The Horde

Value Propositions

Each activity is tested and proven. Over 100 franchises have been sold and have generated millions in franchise fees and royalties in recruiting efforts. The career management program has over four years of program delivery. Revenue opportunities exist in each activity. All platforms are disruptive and focused on creating a truly different model in each space. Each platform has a recurring revenue model through membership fees and royalties offering a long-term revenue stream

Individual Career Management: o The average college graduate will have 14-18 jobs in their lifetime. They need

to think and act like a headhunter in order to place themselves in roles they want to enhance their career. Professional headhunters may be able to help a few, but the majority will be individually responsible for reaching their career goals. MyHuntPath will use internet-based technology to provide tools to teach them how to think like a headhunter in order to manage their lifetime career.

o Teaching individuals to be proactive job hunters verses reactive job seekers will assist them through each step of their careers toward reaching their goals. MyHuntPath provides lifetime, self-directed individual career management tools that are self-directed with professional support.

o Regardless of age or status, eEvery individual should needs to take control and manage their career; MyHuntPath is a valuable tool forto everyone in the workforce, from hourly workersgeneral laborers to CEOs.

Management and Executive Search: o SearchPath and Ironwood offer a client-centric approach to recruiting that

highlights the performance of both the search firm and the placed candidates. We support an aggressive approach to overall growth, building a culture where we support and develop our community (our key clients) at the expense of the competition.

o We build lifetime relationships with Career Management participants along with SearchPath clients and candidates to promote the opportunity to cultivate careers and companies.

o SearchPath and Ironwood are loyal to their key clients building and mentoring them through their growth in talent acquisition; they are relentless in their pursuit to find top talent for those in their inner circle.

Franchise/Partner Opportunities:

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o Career management, whether it is through MyHuntPath, SearchPath or Ironwood, develops a constant funnel of prospects that may select a career as a headhunter and choose to join our team or become a franchisee.

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Business Model Canvas Hypothesis

The Horde

Customer Relationships

Career Management internet portal o Content developed by experts in the career management fieldo Ability to manage contacts from college to retiremento Personalized coaching sessions andor group presentations

Search professionals will develop relationships with top performers (clients and candidates) in all industry segments and functions on a global scale.

As a franchisor, franchisees operate with guidance as needed from franchisor.

Customer Segments

Individuals from college (or even High School) to retirement who want to take charge of their career journey throughout their lifetime. (MyHuntPath)

Companies seeking industry impacting talent from entry level to executive suite and beyond. (SearchPath/Ironwood)

Individuals seeking new job opportunities from entry level to executive suite and beyond. (SearchPath/Ironwood)

Entrepreneurs seeking a business platform in the executive search industry. (SearchPath)

Channels

Career Management: o Partnering with various educational focused organizations such as high schools,

universities, Greek life (fraternities, sororities), career centers, alumni associations, economic development organizations, sports teams, civic and non-profit organizations.

o Growing to partner with professional organizations and national-level organizations Management/Executive Search:

o SearchPath and Ironwood headhunters directly reaching out to both the client and candidate side

o Partnering with all other talent acquisition firms Franchise Opportunities:

o Career management participants who want to work in recruitingo Direct sales and recruitingo Specific franchise marketing organizations

Increasing Social Media presence for all these companies

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Business Model Canvas Hypothesis

The Horde

Key Resources

Experienced management team with extensive record of driving revenue and delivering profits.

Technology infrastructure for career management portal is 90% completed and launched. Existing distribution channels through search and recruitment. All concepts outlined in the overall Horde concept have been proven and validated and are

generating revenue

Cost Structure

Career Management: o Final development and maintaining online portal.o Coaching sessions.o Cost of acquiring participants through online marketing, social media, or direct sales

and promotion. Management and Executive Search, Franchise Opportunity:

o Identifying new prospects. Career management program will be leveraged. Establishing an industry leading referral program within the current franchise

system Development of programs to enable young entrepreneurs to launch careers

in search. Direct sales and promotion

o Services and training will be delivered via a one-to-many concept to minimize costs. o Operational costs scale with number of franchises and search consultants.

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Revenue Streams

MyHuntPatho Membership fees

Internet application Smartphone application

o Job Postingso Eventso Referral fees

SearchPath Internationalo Fees for services (placements)o Franchise Feeso Royalties

Ironwoodo Fees for services (placements)o Partnership member fees o Management fee based on revenues

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Key Partners Platform Developer ProfessionalLaw Firms –

Lawyers/Accountants/etc. PR/Marketing Firm Key Advisors Strategic Partners Investors – Equity/Debt

Financing

Key Activities Career Management Management Recruiting Executive Search Franchise Opportunities

Value Propositions Lifetime Career Manage-

ment & Coaching Superior and loyal client-

centric talent acquisition services

Relentless pursuit of talent Entrepreneurial

opportunities

Customer Relationships Lifetime relationships from

college to retirement Personalized coaching Contact management portal Long-term and loyal client

and candidate relationships Franchisor training and

support to franchiseesCustomer Segments Individuals from college to

retirement Companies (Clients) seeking

talent People (Candidates) seeking

new job opportunities Entrepreneurs seeking a

business opportunity

Channels Educational focused

organizations Professional organizations Industry specific companies External recruiting firms Direct sales and recruiting

Franchise marketing organizations

Social Media

Key Resources Experienced management

team Technology portal Existing marketing channels Proven concepts generating

revenue

Cost Structure Completion of portal Coaching sessions Acquiring participants

through social media, marketing

Referral programs Direct sales and promotion One to many concept to

minimize expenditures

Referral fees Fees for placements Franchise fees

Royalties Partnership member fees Management fees

Revenue Streams Membership fees Job postings Events

Business Model Canvas

The Horde

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