Welcome to Second Life

A glimpse into a digital world

Meet Ethereal Tigerfish

Who she is…

An avatar existing in Second Life

Wait I’m confused…

Avatar? Second Life?• An avatar is a digital character. In Second Life

your avatar’s possibilities are endless.

Second Life

• Linden Labs• 1999• Digital world that exists in real time• Avatars like Ethereal engage in many different

activities…

How Ethereal and the other avatars spend their days:

The Allure of Second Life

• Escape• Networking• Commerce• Distance Learning• “Change Your Look”• “Love Your Life”

People Behind the Avatars

• Avatars spend about 100 minutes in Second Life each time they log in.

• Over 1000 text messages are sent every second by users logged in at a given moment.

What Defines $uccess?

Impact of a digital world…

What this means for the world of Communications….

Changing the way we:• Network• Shop• Conference Call• Meet friends and spouses• Socialize• Have hobbies

Will there be:• False identities?• Loss of social skills?• Disenchantment with reality?• A change in the role of marketers?• A changing face for businesses?• How will it affect education and the student experience?

Will you have a Second Life…

or will you just have one?