secrets to smarter blogging
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Presented by WW CEO Paul Furiga at the annual PA Business Tech ConferenceTRANSCRIPT
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Secrets to Smarter Blogging: How to build readership and get noticed on the web
Paul Furiga
Pennsylvania Business Technology Conference | November 18, 2010
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I have a blog, now what?
• It’s time to let the world know it exists!
• It’s time to learn a new language: SEO
• And it’s time to think about how your diet can help promote your blog . . .
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What it means to promote your blog
• Be Strategic. . . • That helps you
stay focused• And it helps
you effectivelyemploy bloggingto supercharge your existing marketing and promotion efforts.
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How to promote your blog strategically
• Take advantageof technology
• Connect to Facebook,LinkedIn and Twitter
• One click broadcaststo many channels
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How to promote your blog strategically
• Be friendly!• Engage your
visitors in aconversation
• Have a blogrolland cross post
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How to promote your blog strategically• Be topical!• Get you some
Google Juice!• Use Google
Alerts and alsocross posts totop blogs in yourindustry
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Staying focused: Opening the SEO hood
• SEO = Search EngineOptimization
• Keywords, keywords,keywords
• Use Google AdWords• Be reasonable
– (no more than 10 keywords a post)– Don’t repeat like a robot
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Staying focused: Change your diet!
• Not all blog posts areequal
• Nor should they be!• Variety is more than
the spice of life, it’sa proven, successfulblogging strategy
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Staying focused: Your new blog diet
• Raisin Bran – Basic, Everyday Posts– How-to posts– Rich in keywords– Get good at
whipping them out– Make sure they’re
useful
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Staying focused: Your new blog diet
• Spinach – Healthy, Thoughtful Posts– Should establish
your site as a thoughtleader in the industry
– Put time into them– Don’t do too many
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Staying focused: Your new blog diet
• Roasts – Big Blog Projects– Lots of work– Lots of links,
discussion and attention– Pick them well
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Staying focused: Your new blog diet
• Tabasco – Posts That Start Fires– Make a bold
statement– Be prepared to
defend yourself– Lots of comments
and links– Too many of these
posts could lose trust
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Staying focused: Your new blog diet
• Chocolate Cake – The Sweet Stuff– These posts make
your blog fun– A chance to poke
fun at yourself– Lots of traffic/links– Often video, images
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Staying focused: Hire a chef!
• You don’t have to do this all by yourself– A company blog
lends itself to manyvoices
– PR firms frequentlyhelp by turning yourideas into blogs
– Take the approachthat makes sensefor you and yourbusiness
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Recap: Promoting your blog
• Be Strategic. . . • Stay focused• Consider your
diet• Remember:
The goal is to help youeffectively employblogging to superchargeyour existing marketing and promotion efforts
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Resources for promoting your blog• www.hubspot.com• WordPress, TypePad• Google AdWords• Your handouts• You don’t need a
Bible or a manualto get started!
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Thank you! Questions? Comments?
Linked In:www.linkedin.com/in/paulfurigawww.linkedin.com/companies/wordwrite-communications
Twitter:@paulfuriga, @wordwritepr
Online:www.wordwritepr.comwww.wordwritepr.com/[email protected]