Basic segmentationWITH A FOCUS ON GOOGLE ANALYTICS

Big data

What is segmentation?

Age Gender Devices

Data

Segments

Why should you segment?

What should I segment based on?

Scenario 1: make-up campaign

Without segment (1)

With advanced Segment (3-4)

With basic (2) segment

With advanced Segment (5)

Scenario 2: Decrease in bounce rate

With basic segment (1)

With advanced Segment (2)

With advanced Segment (3)

Key takeaways