SELFIES ARE

Long live the

Tasos Veliadis– Partner/Business Unit Director - socialab

WHO I AM!TASOS VELIADIS

I LOVE TELLING STORIES:)

Once upon a timeThere were three media layers

A few years ago, most marketeers were trying to

make people talk about their brands

#SELFIE

What have we learnt from Selfie madness though?

Pose #1 :DITCH THE FACE, AND LET THE FEET DO THE TALKING

POSE #2: CROP IN TIGHT

POSE #3: THE “RULE OF THIRDS”selfie

POSE #4: SELFIE OF A SELFIE

BUT WHAT HAVE WE LEARNT ABOUT BRANDS??

STOP!! No more #selfies

LET’S CREATE

That matters!

WHY?

Fifty-nine percent of millennials say they use UGC to shape their purchase

decisions about major electronics.

That's followed by cars (54%), major appliances (53%),

mobile phones (46%), hotels (45%), and travel plans (40%).

Source:  Crowdtap

Sixty-five percent of social media users from ages 18 to 24 are affected by information shared on social networks when making a

purchase decision.

Source:  Emarketer

Brand engagements rise by 28% when consumers are exposed to both professional content and user-generated product video.

Source:  ComScore

But what type of content do peopleWant to share?

thank