selling online services thomas kablau licensing marketing manager frederique dennison product...
TRANSCRIPT
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Selling Online ServicesThomas KablauLicensing Marketing Manager
Frederique DennisonProduct Manager
Philip MeyerRegional Hosting SpecialistCommunications Sector
Oscar TrimboliProduct Manager
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Online Services?
• Gaining momentum fast
• “Central pillar of the company’s business model… make the organization easier, quicker and more efficient for customers and vendors alike…”
• “… fictional Online Services that are specifically mentioned or seen in works of fiction, rather than fictional websites that exist in reality are still regarded as Online Services.”
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Online?
• Under the control of a central computer, as in a process or an experiment.
– Connected to a computer or computer network.
– Accessible via a computer or computer network: an online database.
– In progress; ongoing: online editorial projects.
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Services?
• To make fit for use; adjust, repair, or maintain: service a car.
• To provide services to. To make interest payments on (a debt).
• Slang. To have sex with.
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Agenda
• Value Proposition
• Software As a Service OpportunityFrom a Partner Hosted Perspective
• Current Licensing Opportunities
• Summary
• Q&A
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Navision
Software Delivery Options
Antigen
WindowsServerSystem
Office
Windows
Antigen
HMCWbH
Office
Windows
Windows Live
Axapta
EHS
Office Live
Live Meeting
On Premise Partner Hosted Microsoft Hosted
NavisionAxapta
MS CRM MS CRM CRM Live
Des
ktop
Ser
ver
Con
fere
nce
Dyn
amic
s
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Opportunity - Software as a Service Market
Source IDC: Worldwide and U.S. Software as a Service 2005-2009 Forecast and Analysis: Adoption for the Alternative Delivery Model Continues, IDC #33120, March 2005
IDC predicts worldwide spending on SaaS will reach $10.7B in 2009
Worldwide spending on SaaS increased 39% from 2003 to 2004
5 - Year21% CAGR
Worldwide Software as a Service Spending Forecast
$3,370M$4,448M
$5,560M$6,623M
$7,571M$8,583M
$334M
$433M
$562M
$731M
$916M
$1,082M
$501M
$582M
$680M
$795M
$928M
$1,079M
$0
$2
$4
$6
$8
$10
$12
2004 2005 2006 2007 2008 2009
Americas Asia Pacific EMEA
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Opportunity - Adoption Status
79 % Now purchasing and/or reviewing SaaS offering
0 10 20 30 40 50 60
Not Purchasing orReviewing SaaS
Reviewing SaaS
Purchasing SaaS
Large (10,000+) Medium (100-9,999) Small (<99 employees)
(% Respondents)
0 10 20 30 40 50 60 70
Request by yoursenior management
Advice from yourpeers
Increase employeeproductivity/efficiency
Drive to reduce ITcosts
Need for a major
software upgrade
(% Respondents)
Software upgrade triggering 60 % respondents to purchase and review SaaS
Source: IDC, Software on Demand's Impact on the Software Industry: Transformation, Extinction, or Rebirth?, #33558, July 2005
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VirusesWormsSpam
Live Communications Server
Users
Internet
SMTP Server
ISAServer
SharePoint
Exchange Server
EdgeE-mail
Collaboration
Antigen E-mail and Collaboration Server Security
VirusesWormsInapp. Content
Management
Microsoft Operations Manager Antigen MP
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The Software As a Service OpportunityFrom a Partner Hosted Perspective
Philip MeyerRegional Hosting SpecialistCommunications SectorMicrosoft Australia
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Agenda
• Software As a Service (SaaS) Opportunity• Microsoft’s Software and Services
– Licensing– Guidance– Web-based Hosting for Applications Platform
and Tools– Support and Community
• Resources• Questions
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SaaS impacts the entire consumption cycle, in particular in the L.O.B. application space
Purchase Deployment End-Use Management
From:CapEx
To:OpExTry before you buy
From:Customization
To:Configuration
From:Over served
To:Under served, but easier to use
From:Reliance on internal IT
To:SLAs
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From the Provider’s Perspective
Two recurring questions (no clear answers yet):– How do I compensate my sales people?– How does SaaS impact contracts, liabilities, and SLAs?
Subscription (monthly, for example,
Salesforce.com)
Transaction Based Pricing (success-based, for example, PayPal)
Usage Based Pricing
(Cell phone limited all-you-can-eat)
Ad-Based Revenue
(success-based, Pay per click, for example,
AdCenter)
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SaaS and The Long Tail
Your Large Customers
Dozens of markets of millions or millions of markets of dozens?
$ / Customer
# of Customers
Your Typical Customers
(Currently) Your “non-addressable” CustomersNew addressable market >> current market
What if you lower the costs of consumption (that is, lower barrier to entry) and you also lower cost of operations?
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Winning Software + Services with Microsoft
Software +
Services
Licensing
User Experience Guidance
Support and Community
Platform and Tools
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Licensing
Service Provider License Agreement (SPLA)– No Up-Front Cost, No Commitment– Pay for What You Use– Two Model: Per User or Per CPU– Rights to Upgrade
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Licensing: What’s New
Service Provider License Agreement (SPLA)– SPLA to ISVs– Customer Evaluation Extended – Cold-Disaster Recovery Grant– SPLA Feedback Project
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“On the first day we ran MOM, we found 33 critical events that we hadn’t even known about. We had simply never monitored them before.”
Chris Munoz, Vice President Hosting Services, Vertafore
Vertafore Lowers their TCO with Microsoft Solution
7X Improvement Multiple Concurrent Builds 15 min /server
First to Know- 30X Faster Resolution 9000 events - 1 console
4X Improvement 7 hours /month
Server Build 9 new servers/month111 min /server
Event Monitoring 70 events — 8 consoles Customer complains
Patch/Updates 28 hrs/month
Server Purposing Mod
Monitoring and Reporting
Update Management
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videovideo
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Guidance
Hosting Infrastructure
ApplicationArchitecture
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Platform and ToolsSolution for Windows-based Hosting for Applications Version 1.0
Platform, tools, and best practices to enable applications for delivery as a service
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Windows-based Hosting for Applications
Microsoft Solution for Windows-based Hosting for Applications Version 1.0
– Target Audience• ISVs self-hosting applications • Application hosting Service
Providers– Key Benefits
• Faster time-to-market• Lower Total Cost of Ownership
(TCO)• Simplify application and
infrastructure management• Reference and Best Practices
(App Hosting 101)
Guidance, Best Practices, Sample Code
Management Platform
•Active Directory®•Update Services•Monitoring
•Reporting•Provisioning•Automation
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Windows-based Hosting for Applications
• Application hosting specific guidance
• Step-by-step installation guide
• Guide for creating an application-specific management pack and reporting
• Automation of routine processes and tasks
• Delegate administration
• Sample code, control panel, SDK
Guidance, Best Practices, Sample Code
Management Platform
•Active Directory®•Update Services•Monitoring
•Reporting•Provisioning•Automation
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“The Microsoft solution enabled Made2Manage Systems to develop a hosted offering with a minimum of risk and the potential for a strong return on investment.”
Jeff Tognoni CEO Made2Manage
Made2Manage offers a Hosted ERP using Microsoft Technologies for Provisioning and Monitoring
Quickly enable hosted offer without changing the application itself
Automate complex provisioning steps to get consistency, security, and efficiency
Customer needs advance features but an on-premises solution is cost prohibitive
Need to deliver hosted offer in a multitenant environment to take advantage of cost savings of scale and providing a secure offering
Create a hosted offer with the ERP product
With Microsoft Solution for Windows-based Hosting for Applications Version 1.0
7
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Exchange Services: Providing Choice
• Hosted Filtering• Hosted Archiving• Hosted Encryption• Hosted Continuity
Complementary Messaging Management and Security ServicesComplementary Messaging Management and Security Services
Choice of Messaging PlatformChoice of Messaging Platform
OROR
Hosted by Service Hosted by Service ProvidersProviders
On-premise ServerOn-premise Server
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How We Engage With Partners
• Resellers (LARs, VARs, Distributors)– EA, Select, Open Value, Campus and School.– Service configured by the customer– Microsoft support
• Hosted Service Providers– License through SPLA.– Partners configure services on behalf of the customer– Partners provide Tier 1, Microsoft Tier 2, 3, and 4
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Support and Community
• Microsoft Partner Program• Market Development• Training• Support
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Resources• Hosted ISV Landing Page (
microsoft.com/serviceproviders/applicationhosting )– Service Provider License Agreement (SPLA) information– Solution documentation and bits– Case studies
• Solution Demo (http://www.solutiondemo.net)– Self-guided, online demo– Videos on advanced topics about hosting– Components of the Windows-based Hosting Solution
• ISV Hosting Starter Kit (microsoft.com/hosting)– Business and technical overview– White paper and case studies
• Hosting Community– Technical assistance from community experts– Referral program ([email protected])– Online Windows Hosting Forum (
http://www.microsoft.com/hostingforums/)
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Resources to Get Started
• Invest in Microsoft Platform for Hosted Applications
• Engage with Microsoft to Develop Application Hosting Offerings
• Get started at http://www.microsoft.com/serviceproviders/solutions/applicationhosting.mspx
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Current Licensing Opportunities
Oscar TrimboliUnified Communications GroupEmail [email protected] Telephone +61298702075
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CALs by Functionality
Communications Server 2007Standard CAL
Communications Server 2007Enterprise CAL
Communications Server 2007“Call Management” CAL
IM/Presence ConferencingVoice &
Call Management•Rich presence •Personal information
manager integration (Address book synchronization and search, Calendar, OOF message)
•Enhanced Enterprise IM including Group IM
•Peer to peer video collaboration
•Peer to peer data collaboration
•Multiparty collaboration (data, video, IP voice in support of conferencing)
•Voice media on the Softphone
•Advanced call routing •Ad-hoc multiparty voice•Remote Call Control (i.e.
former Telephony CAL)
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Office Live Meeting 2007 Addresses Core Meeting Scenarios
SegmentScenario SMB EPG
Individual or Department
Org-Wide Deployment
Individual or Department
Org-Wide Deployment
Specialized Meetings
Events & line of business-specific meetings – tend to be very large, external, structured, and scheduled
Ex: Training; marketing web seminarNA
Formal Meetings
“High Stakes” meetings – could be any size but tend to be medium sized, external, structured, or scheduled
Ex: Customer presentation; v-team working meeting
Informal Collaboration
“Low Stakes” meetings – tend to be small, short, internal, or ad-hocEx: Impromptu discussion of document with colleague
Professional Edition
Standard Edition
Core Functionality
• Professional Edition:• 250 Meeting Capacity• Registration• Breakout Rooms• Testing• Other Training & Events features• Plus Standard Edition features
• Standard Edition• 25 Meeting Capacity• VoIP• Video• Application Sharing• Other collaboration features
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Server and Service Conferencing Bundle
EPG w/ OCS Enterprise CAL
Individual& Department
Org-Wide Deployment
Specialized Meetings
Formal Meetings
Informal Collabor.
ProfessionalEdition
OCSw/ Enterprise
CAL*
Low-Priced Service “Hosting Fee” Attach to Server
Bundled SKU that includes both OCS Enterprise CAL and Live Meeting (service) Named UserTarget customers:
Larger organizations worried about deployment Organizations that need cross-platform support
Smaller organization or companies with small population of users (departments) that need external meetings will use Live Meeting service at regular prices
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FY06 – IC Promo
• RTC Promo operationally simpler given WWLP feedback (SKU based ordering)– Desktop penetration similar to IC promo expanding the low end down to min of 500
LCS 2005 CAL (IM/Pres) L + SA
~$12 / user / yr
FY07 – Starting Oct’06
$34*
Live Meeting - Pro~$235 / user / yr
OCS 2007 Ent CAL (“conf CAL”)
Rights L+SA$37/user/yr
$20*
FY07 RTC Promo vs. IC Promo
FY07 – RTC Promo
OCS 2007 “Call Management CAL”
Rights L only$50/user/yr
Live Meeting Pro ~$235 / user / yr
OCS 2007 Ent CAL (“conf CAL”)
Rights L+SA$37/user/yr
LCS Telephony CALL+SA
NEW: OCS 2007 “Call Management CAL”
Rights L only$50/user/yr
LCS 2005 CAL (IM/Pres) L + SA
~$12 / user / yr
$34 price is Select D pricing for customers not buying Ent CAL Suite. Ent CAL Suite customers only need LM therefore price is lower. LM portion can be filled thru Telco or LAR channel
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Promotion Guidelines
• Available October 1, 2006 to June 15, 2007– This promotion is not retroactive to contracts signed before
October 1, 2006
• Minimums:– 5,000 CALs or 75% of org’s desktops which ever is less. – Minimum of 500 desktops
• Available to all Microsoft customers with Select or Enterprise Agreements worldwide
• Promotion does not apply to SPLA, HVMS or Academic Select License and Campus/School Agreement/CASA customers
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Summary
• Great value proposition
• Growing market
• Options to suit all customers and Partner
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