seminar mobile-activism 110311

7/27/2019 Seminar Mobile-Activism 110311

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Mobile Activism:

From Swarms to Polit ical Change

Dr Madanmohan RaoEditor, The Asia-Pacific Internet Handbook

Research Projects Director, MobileMonday

Consultant, AMIC

http://twitter.com/MadanRao
http://twitter.com/MadanRaohttp://twitter.com/MadanRao


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Media and Politics

19th century telegram: Peccavi "I have sinned (Sindh)

1979: Khomeinis cassette tapes in Iran

CNN and the Gulf War (1990-1991)

2001: Philippines and deposing of Estrada (SMS)

The 2003 Iraq war and the Internet (second superpower)

2011: Mobiles and social media in Tunisia, Egypt


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Agenda

Recent developments: mobile phones, social

media and political change

View from Asia

Frameworks for understanding and mapping

converging new media

Points to ponder


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Points to Ponder

Where does technology end and media begin?

Where does private end and public begin?

Where do swarms end and social movements

begin?

Where does news end and where does

knowledge begin?


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Base and Trigger Factors

Youth

Urban

Socio-political sentiments

New media penetration

New media consumption/creation patterns


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What's most important about the future is that it is

for the masses, not the elite.

Eric Schmidt

CEO, Google

(Mobile World Congress, Barcelona; 2011)


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Twitter is more than micro-blogging; it reduces the

gap between awareness and engagement.

Dick Costolo

CEO, Twitter

(Mobile World Congress, Barcelona; 2011)


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New Media and Socio-Political Change

Consumer empowerment, citizen empowerment

Counseling for victims of substance abuse, violence,

social taboos Neighbourhood safety

Civic reporting

Political freedoms

BoP media, crowdsourcing, crowdfunding Rise of social media phenomenon; but vulnerabilities of

youth


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New Media in Asia

Consumer/citizen base is active!

Companies: not yet optimising social media

Governments: cautious Asia is different from the West yet similar?

Asian countries: not yet cooperating

Passive => active engagement Convergence: Web + social media + mobile

Sense of urgency: disaster reporting and relief


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From Usenet to Web 1.0 to Web 2.0:

The pendulum has swung back to activists!

Generation 1

Content, not Conversation

Generation 2 Invite conversation

Generation 3

Join their conversation


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Mobile + Social Media: User Activities

Level I: filter, rate, tag, relay

Level II: social profiling, social networking

Level III: remix, modify, mashup

Level IV: compose original content, applications

Level V: collaboratively create content,

applications

Level VI: online + offline (eg. tweetups)


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Online User Behaviour: Sociology 2.0

Lurkers

Predators

Spammers Trawlers

Thought leaders

Advisors Fixers

Provocateurs


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The 8 Cs of the Digital Age

Connectivity

Content

Community Culture

Capacity

Cooperation Commerce

Capital


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The 8 Cs of The Digital Age

Connectivity Connectivity, bandwidth, devices, platform, interfaces,

standards, portals

Content News, information, databases, feeds;

media/businesses/government/citizen

Community Group dynamics, evolution of communities, support

Culture Trust, support, openness to change


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The 8 Cs of the Digital Age

Capacity Skills, talent, organisational support, training, HR, processes,

lawmaking

Cooperation Between citizens, industry, government, academia, NGOs,

external institutes

Commerce E-commerce/M-commerce provisions, regulation

Capital Investments in ICT infrastructure, RoI metrics


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Dimensions of Digital Media

ICTs as an Instrument

Providing affordable access to ICTs, local language

content/tools, sectoral benefits (news, education,healthcare, environment, business, government)

ICTs as an Industry

Boosting digital content industries, venture capital,stockmarkets, technical skills, regulation, global

alliances


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Classification of Internet Environments in Asia

Restrictive eg. Myanmar

Embryonic eg. Afghanistan

Emerging eg. Nepal

Negotiating eg. China

Intermediate eg. India

Mature eg. Australia

Advanced eg. Japan, South Korea

InternetandSocialChange:


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Internet and Social Change:

Top Ten Impact Areas

Disaster reporting and relief

Human rights, freedom of expression

Healthcare (epidemics/pandemics)

Poverty alleviation Improving education, environment

Social inclusion, access to capital

Connecting diaspora Cultural preservation

Government transparency, accountability

Enhancing private sector, SMEs, informal labour


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Mobile Media Impacts: Converging Theories

Mass media

Telecom

Political communications and organisation

Social media


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Mass Media Theories

Cultivation

Gatekeepers

Structural flows of international news

Agenda-setting


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Telecom Theories

Power of the network is proportional to the

number of members

Correlations/causations betweentelecom/broadband density and GDP


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Political Communication and Activism

Propaganda

Influence

Framing, de-coding

Mobilisation, confrontation

Foreign factor


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Social Media

Manuel Castells: two-way mass self-

communication

Compressor/accelerator/catalyst/amplifier Tipping point


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The New Media Mix

Group-based v/s open communications (Facebook v/sTwitter)

Converging technologies

Mesh-based networks (non-centralised)

Connecting technologies (international-dialup)

Bridging apps: Google+Twitter+SayNow: Speak to

Tweet Partnering services: Small World News: Alive in Egypt

(Arabic-English translation)


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Mobile Activism

NGO Breakthrough in Bangalore has SMSHIV/AIDS helpline for answering queries; also

domestic violence Suruk.com offers SMS-based info/rating services

for autorickshaw (tuktuk) drivers

Greenpeace: SMS to raise funds (India), monitorforest destruction (Argentina), send climatealerts (Australia)


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Metrics

Technology/activity metrics

Process metrics

Knowledge metrics

People metrics

Organisational metrics


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Metrics

Quantitative metrics

Semi-quantitative metrics

Qualitative metrics


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[email protected]

http://twitter.com/MadanRao

seminar mobile-activism 110311

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