Seminars 2015-2016

by Thibault Vandenhove

Table of content1. Prof. Dr. Dirk Buyens – Working and Living abroad

2. Elizabeth Vennekens-Kelly – Doing Business in the USA

3. Joeri Van den Bergh – The Next Generation

4. Prof. Dr. Al Kamienski – Economic Freedom & World

Happiness

5. Filip Nuytemans – FLYSE: Zero to One

Prof. Dr. Dirk Buyens

1/12/2015Working and living abroad

“‘Being out there’ is one thing, ‘having learned something’ is however the key question” – Dirk

Buyens

• No international experience

• Not well prepared• Not able to speak Spanish• Suffered for 3 months

• Studying day and night.• Very lonely

• Found his wife

• Doesn’t understand anything

• 15 – 30 days a year

• 20 – 30 days a year• Hard to talk about politics

5 international competencies

Language skillsWay of showing interest in a country/people

Outside-in-viewLook at the world from another perspective

Multi-ethnocentricity reflex…..

Homelessness skillHigh emotional stability is required

Cultural facadeBeing able to see through it

How to prepare in advance?➜ Think it over➜ Learn the local language ➜ Dare to jump➜ No right or wrong place➜ Inform yourself ➜ Get to know yourself

How to behave once there?➜ Reach out➜ Show interest ➜ Look for similarities➜ Work hard➜ Open your mind➜ 'Act' like a local➜ Engage yourself

What is left when you return?➜ Everyone is interested (30”)➜ Life went on➜ Leaving is easier ➜ Behave 'amongst' your

friends, not above them➜ Reflect on yourself➜ Enjoy the memory

Conclusion• Don’t wait too

long• Be prepared• No wrong place

to go• Prepare for your

come-back

Elizabeth Vennekens-Kelly

9/02/2016Doing Business in the United

States

➜ Statements

American attitudes

➜ Important American values

➜ Which ones do companies like

Employee qualities

➜ Volunteers guessing gestures➜ US vs. Western - EU

Non-verbal communication

Conclusion• Great speaker• Awereness (of

differences)• Little time good

overview

Joeri Van den Bergh

1/03/2016The Next

Generation

The different generations

3 observations

Striving for a better world

I am making itSnappy

1st characteristic: Ephemeral➜ Emoji-onal gereration➜ Ephemeral media

➜ change way of communicating

Snappy

2nd characteristic: Age of impacience

➜ Don’t miss content➜ Phygital➜ Convey message quickly!➜ On demand

Snappy

3 observations

Striving for a better world

I am making itSnappy

1st characteristic: Blurred gender

➜ Gender equality➜ Walt Disney, female hero

dolls➜ HoC, GoT, Divergent…➜ Female empowerment

Striving for a better world

2nd characteristic: 141 business

➜ Concernation about health➜ The environment➜ Enoughism➜ Macro-DO brandsStriving for

a better world

3 observations

Striving for a better world

I am making itSnappy

1st characteristic: Me-conomy

➜ Making it themselves➜ E.g. Lays, Coca-Cola

I am making it

2nd characteristic: Perfectly imperfect

➜ E.g. Minecraft, craft food, J-Lo➜ Failosophy

I am making it

Conclusion• Other view on

marketing• Interesting

studies• Confusing order• Great

opportunity

Prof. Dr. Al Kamienski

2/05/2016Economic

freedom and world happiness

5 dimensions to happiness

MentalLearning dimensionEmotional wellbeing

PsychologicalEnvironmental factors

SocializingVirtual friendsReal life friends

SpiritualityBelieve in sth

ProfessionalQuality of work/lifeStandard of living

Economic freedom vs. Happiness

Conclusion• Interesting topic• Enthousiastic

prof• Not a lot of

content

Filip Nuytemans

2/05/2016FLYSE: ZERO to

ONE

➜ Evaluate and improve➜ “If you are not embarrassed

by the first version of your product, you’ve launched too late”

Minimum Viable

Product

➜ Make things more convenient➜ Anticipate

Big Data

➜ More customers more trips➜ Same amount of drivers

UberPool➜ “Sometimes it is better to

cannibalize yourself then someone else eating you up.”

Growth and cannibalizati

on

➜ Summer less customers➜ UberIceCream➜ UberRush➜ UberEats

Experimenting

➜ Win-win➜ Spotify➜ Hotel tonight➜ Expensify

Partnerships

➜ People don’t like change➜ Believe in your own ideas➜ Listen to others, but stay critical

Dare to change

“People don’t like change. But as long as you have a clear vision in mind and you realise your goals, people will follow your changes.” - Filip

Nuytemans

Conclusion• Interesting tips• More promo for

Uber

Thanks!