sempba brochure 2014. cropped

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Somewhere near the Duxbury Bogs or heading east from Mattapoisett, it suddenly hits you—that ole Cape feeling. What’s happened? You’ve just entered the Greater Pine Barrens Region—a globally rare eco-system that defines much of Southeastern Massachusetts, the Cape and Islands. It’s what makes this area unlike any other place else in the world. Each year, The Greater Pine Barrens hosts millions of visitors—looking to play on its beaches, discover their historical roots in the records of the first European settlers, marvel at the stamina of migrating shorebirds, hike trails in the unique pitch pine/scrub oak forests, learn about the ingenuity and spirituality of the First Americans, kayak in numerous glacial ponds and salt water marshes, or spot an endangered Right Whale. What draws us to visit or live here is the Region’s unique, globally rare eco-system—a system so hardy, so adaptable to adverse weather conditions that it defines what it truly means to be a New Englander. Tough. Resilient. Resourceful. Unrelenting. A landscape and a people strengthened by salt, fire and ice. That’s why we’ve adopted the Pitch Pine (Pinus rigida) as emblematic of The Greater Pine Barrens Region. It survives the pounding Nor’Easter. It’s the first to return after a devastating forest fire. Its pinecones provided torches for our forebears and directs the way to our future. Once called barren, the Southeastern Massachusetts Greater Pine Barrens actually teams with life. Join us in discovering how we can all work together to preserve, protect, and restore the region we love, with an open and welcoming hand. An alliance of residents & naturalists, conservation & cultural organizations, towns, communities & businesses— all working together for smart growth & collaborative conservation initiatives Everyone has a role to play in preserving and restoring the Greater Pine Barrens Region of Southeastern Massachusetts. Join our efforts to: • Establish an Assessment Program in cooperation with state and local agencies in order to prioritize lands for protection and create conservation corridors • Promote “smart growth”—low impact development— and sustainable recreation through eco-tourism • Celebrate the Greater Pine Barrens Region through public multicultural events, like the Pine Fest held in Myles Standish State Forest • Create learning opportunities for residents and tourists through educational programs in our schools, at public spaces, and at our headquarters on Long Pond Road, Plymouth Develop a comprehensive resource library that is easily accessible to the public, which also serves as an information clearinghouse for all organizations— public and private, governmental, commercial and not-for-profit—to encourage cooperation in planning and resource management • Encourage residents and business owners in the stewardship of land and water resources • Convene public forums for residents, scientists, and businesses to promote joint collaborative problem- solving and create a stronger voice our Region Restoring and maintaining the Greater Pine Barrens Region for now—and for future generations Southeastern Massachusetts Pine Barrens Alliance SEMPBA www.pinebarrensalliance.org 774-773-9982 facebook.com/pinebarrensalliance How you can help: Get active Hike in the woods. Walk along the shore. Volunteer. Find out what’s happening in your town. Recycle. Reuse. Garden with native plants. Go birding or whale watching. Join one of our many local conservation and cultural organizations. To find one that speaks to you, visit pinebarrensalliance.org/directory. Visit the SEMPBA Center, 204 Long Pond Road, Plymouth 02360, just off Exit 5, Rte. 3, where there’s always something happening — trails to walk, researchers in action, native plant gardens to view, and naturalists ready to answer your questions. Or lunch at the nearby Eel River Preserve. Call for hours: 774-773-9982. Better yet, become a member of SEMPBA and celebrate our bio-diverse, culturally rich heritage through conservation and smart growth. Individual memberships: $25 ($15 for enrolled students and seniors over 65); $35 for families. Call for information about Corporate and Alliance Memberships, Sustaining and Donor Gifts. ©2014 SEMPBA Made possible by a grant from the New England Grassroots Environment Fund. Brochure Design: ellisdesigngroup.net Concept/Copy: directivesmarketing.com

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This 8-panel, 4-C brochure for the Southeastern Massachusetts Pine Barrens Alliance accompanies the 30-second PSAs--all part of the first phase of an awareness building program to develop appreciation of and recognition for the Greater Pine Barrens Region. The brochure was supported by the New England Grassroots Environment Fund.

TRANSCRIPT

Page 1: Sempba brochure 2014. cropped

Somewhere near the Duxbury Bogs or heading east from Mattapoisett, it

suddenly hits you—that ole Cape feeling.What’s happened? You’ve just entered the

Greater Pine Barrens Region—a globally rare eco-systemthat defines much of Southeastern Massachusetts,

the Cape and Islands. It’s what makes this area unlikeany other place else in the world.

Each year, The Greater Pine Barrens hosts millions of visitors—looking to play on its beaches, discover their

historical roots in the records of the first European settlers, marvel at the stamina of migrating shorebirds,

hike trails in the unique pitch pine/scrub oak forests,learn about the ingenuity and spirituality of the FirstAmericans, kayak in numerous glacial ponds and saltwater marshes, or spot an endangered Right Whale.

What draws us to visit or live here is the Region’s unique, globally rare eco-system—a system sohardy, so adaptable to adverse weather conditions that it

defines what it truly means to be a New Englander.Tough. Resilient. Resourceful. Unrelenting. A landscape

and a people strengthened by salt, fire and ice.

That’s why we’ve adopted the Pitch Pine (Pinus rigida) asemblematic of The Greater Pine Barrens Region. It

survives the pounding Nor’Easter. It’s the first to returnafter a devastating forest fire. Its pinecones provided

torches for our forebears and directs the way to our future.

Once called barren, the Southeastern MassachusettsGreater Pine Barrens actually teams with life.

Join us in discovering how we can all work together to preserve, protect, and restore the region

we love, with an open and welcoming hand.

An alliance of residents & naturalists,conservation & cultural organizations,towns, communities & businesses—all working together for smart growth &collaborative conservation initiatives

Everyone has a role to play in preserving and restoring the Greater Pine Barrens Region of Southeastern Massachusetts.

Join our efforts to:

• Establish an Assessment Program in cooperation withstate and local agencies in order to prioritize lands forprotection and create conservation corridors

• Promote “smart growth”—low impact development—and sustainable recreation through eco-tourism

• Celebrate the Greater Pine Barrens Region through public multicultural events, like the Pine Fest held in Myles Standish State Forest

• Create learning opportunities for residents andtourists through educational programs in our schools, at public spaces, and at our headquarters on Long Pond Road, Plymouth

• Develop a comprehensive resource library that is easily accessible to the public, which also serves as aninformation clearinghouse for all organizations—public and private, governmental, commercial and not-for-profit—to encourage cooperation in planningand resource management

• Encourage residents and business owners in the stewardship of land and water resources

• Convene public forums for residents, scientists, and businesses to promote joint collaborative problem-solving and create a stronger voice our Region

Restoring and maintainingthe Greater Pine Barrens Region

for now—and for future generations

Southeastern MassachusettsPine Barrens Alliance

SEMPBA

www.pinebarrensalliance.org774-773-9982

facebook.com/pinebarrensalliance

How you can help: Get activeHike in the woods. Walk along the shore.Volunteer. Find outwhat’s happening inyour town. Recycle.Reuse. Garden with native plants. Go birdingor whale watching. Joinone of our many local

conservation and cultural organizations. To find one thatspeaks to you, visit pinebarrensalliance.org/directory.

Visit the SEMPBA Center, 204 Long Pond Road, Plymouth 02360, just off Exit 5, Rte. 3, where there’s always something happening— trails to walk, researchersin action, native plant gardensto view, and naturalists readyto answer your questions. Or lunch at the nearby Eel RiverPreserve. Call for hours: 774-773-9982.

Better yet, become a memberof SEMPBA and celebrate our bio-diverse, culturally rich heritage throughconservation andsmart growth.

Individual memberships: $25 ($15 for enrolled studentsand seniors over 65); $35 for families. Call for informationabout Corporate and Alliance Memberships, Sustainingand Donor Gifts.

©2014 SEMPBAMade possible by a grant from the

New England Grassroots Environment Fund.Brochure Design: ellisdesigngroup.net

Concept/Copy: directivesmarketing.com

SEMPA brochure layouts_Layout 2 6/23/14 4:51 PM Page 1

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