sense design by alessio_cuccu
DESCRIPTION
I developed a new presentation starting from the one I had at FRONT END INNOVATION VENICE 2014 I added new ideas and sentencesTRANSCRIPT
DESIGN + PURPOSE=
SENSE
Alessio Cuccu
HUMAN VALUESDesirability, Usability
BUSINESSViability
TECHNOLOGYFeasibility
DESIGN INNOVATION
DESIGN + PURPOSE = SENSEAlessio Cuccu
Design thinking - Human Centered approach – IDEOSOURCE
HUMAN VALUES
BUSINESS
TECHNOLOGYFeasibility
FURNITURE SECTOR
DESIGN + PURPOSE = SENSEAlessio Cuccu
HUMAN VALUES
Desirability, usability
BUSINESSviability
TECHNOLOGYFeasibility
DESIGN + PURPOSE = SENSEAlessio Cuccu
MORE SECTORS are experiencing
Business is shrinking
Easy needs and desires are even smallerFew complex needs from MEGATRENDS
On the other hand tech is growing continuosly
DESIGN + PURPOSE = SENSEAlessio Cuccu
THE EASIEST PATH
DESIGN + PURPOSE = SENSEAlessio Cuccu
WHEN YOU FALL IN LOVE WITH SOMETHING (or SOMEONE) YOU LOOSE YOUR RATIONALITY
DESIGN + PURPOSE = SENSEAlessio Cuccu
WHAT ARE YOU SELLING? GLASS TILES or QR TILES?
DESIGN + PURPOSE = SENSEAlessio Cuccu
YOU KNOW WHAT IS a QR CODE and YOU DON'T LIKE USING IT
SOURCE
Executive tableSource
DESIGN + PURPOSE = SENSEAlessio Cuccu
THEY LOVE so MUCH THEIR SOLAR PANELTHEY USED IT FOR INDOOR USE
DESIGN + PURPOSE = SENSEAlessio Cuccu
THE LAST TECH INFATUATION
3D PRINTING CANNOT ACTUALLY be FOR ALL
“it seems wasteful to make an entirely new object whenever a technology innovation present itself”
Henry Wilson
DESIGN + PURPOSE = SENSEAlessio Cuccu
DESIGN + PURPOSE = SENSEAlessio Cuccu
THE RISK IS TO INCREASE CONSUMPTION & WASTE
PROBLEM
SOLUTION
*Prodcut Development Process - Better by Design – Timothy PresteroSOURCE
DESIGN + PURPOSE = SENSEAlessio Cuccu
DESIGN + PURPOSE = SENSEAlessio Cuccu
ABOUT THE 2 APPROCHES
DESIGN + PURPOSE = SENSEAlessio Cuccu
THE CLEAR PURPOSE
TO BE EFFICIENT and EFFECTIVE IN DESIGN INNOVATION WHEN BUSINESS is SHRINKING and HUMAN NEEDS are EVEN SMALLER
WE MUST INTRODUCE
THE 4th INGREDIENT
HUMAN Desirability, Usability
BUSINESSViability
TECHNOLOGYFeasibility
SENSE
PURPOSE
DESIGN INNOVATION
DESIGN + PURPOSE = SENSEAlessio Cuccu
PURPOSE
PLANETPASSION
PEOPLE
DESIGN + PURPOSE = SENSEAlessio Cuccu
DESIGN + PURPOSE = SENSEAlessio Cuccu
DESIGN + PURPOSE = SENSEAlessio Cuccu
PEOPLE
DESIGN + PURPOSE = SENSEAlessio Cuccu
PASSION
DESIGN + PURPOSE = SENSEAlessio Cuccu
PLANET
DESIGN + PURPOSE = SENSEAlessio Cuccu
DESIGN + PURPOSE = SENSEAlessio Cuccu
DESIGN + PURPOSE = SENSEAlessio Cuccu
SENSEDESIGNIS ATOUGHJOB
DESIGN + PURPOSE = SENSEAlessio Cuccu