seo basics

Will Hanke

What is SEO and How Can it Help My Business?

WhereIsMyBusiness.com

What is SEO?

The use of various techniques to improve a web site's ranking in the search engines and thus attract more visitors.


First, Some Search FactsSearches a day (Jan 2009):

Google 641 MillionYahoo 130 MillionMSN 82 Million

Search is now the number one way peoplewill find your product/service/website.

Search is the most productive form of advertising – and it’s trackable.


The Two Main Facets of SEOOnsite Optimization

Offsite Optimization


Onsite Optimization: Keywords

What keywords do your customers use to find you?


Content is King


Optimizing The Customer Experience


Offsite Optimization – Links, Community and Social Media


Offsite Optimization - Backlinks


Community / Social Media


OK, How Can SEO Help My Business?


Measuring Your Results - Analytics


Track Website-Specific Calls


How Do I Get the Search Engines’ Attention?

Provide quality content – OFTEN!Update over time, consistentlyBuild keyword-targeted links

DirectoriesArticles

Provide quality content (did I mention that?)(By the way, expect 6+ weeks to start seeing

any of your changes being indexed)


Thank You for Coming Today!Will Hanke, Lighthouse Technologies

Website: WhereIsMyBusiness.comPhone: 314-496-8665

Email: [email protected]

Interested in hiring me or just want free tips?

WillHanke.com

seo basics

Technology

offsite optimization

search enginesand

search facts

search engines attention

community social media

providequality content

track websitespecific

web sites