seo guide for e-commerce website
TRANSCRIPT
SEO Guide For E-Commerce Website
Introduction
● For a successful website it should have a regular incoming traffic
● SEO helps in building traffic for your website
● It allows searching like Google and Yahoo to find your website
● SEO is important for E-Commerce
● If your website is not reachable to the customer then there would be fall in your product purchasing
● Do you know how many % of the population choose their searches from the first page
● SEO helps your website rank higher than any other website in the searches
Manage Your Keywords
● Using keywords people find your website
● Finding out popular keywords that people use for searching and which has less competition
● For eg: “Shirt” is a common keyword which is use by thousands of website instead we can use “Peter England Casual Shirt” could have less competition than keyword “Shirt”
● You can use Google Keyword Tools for monthly keywords research
● Choose keyword which has less competition and has more monthly searches
● Google Keyword Tool provide you with the relevant keyword below your keyword
● Build your website after your SEO has been established
● The number of keyword search can be used to form the proper structure for your E-Commerce website
● This can be carried out by building the pages higher in the website
Build A Systematic SEO Website Architecture
Home Page
Category Category Category
Keyword Mapping
● Keyword mapping is use where the website like E-Commerce which has more than thousand of content on distinct pages
● Assign keywords to distinct pages which cover your complete website
● When keyword get searched the search engine focus on every page with a single keyword which helps in ranking your website high
Optimization On The Web Pages
● On-page optimization attracts search engine by showing relevant keyword on the page
● It tells that this is the page what the searcher looking for
● Use of keyword on the places where the search engine look for involves in the on page optimization
● By the SEO expert, places where the keyword should be utilise are as follows ○ URL and Title Tag of the web
page○ H1 and H2 tag○ The body copy ○ Images
Optimization On Off-Page
● Off-page Optimization tells search engine about popularity of your page which has the searched content
● Links is the key which Google consider as a popularity in your website
● To rank websites with equal good content Google consider the quality and the amount of incoming links in the website
● Videos, Social Media, Blogs, Article are the basic level strategies which works well
● This attract attention of search engine and helps in getting high ranking
● Off-page optimization sometimes called as link-building
Tracing And Analysing Your Strategy● It can be difficult to figure out that whether
you're techniques are working or not
● Adjust your strategies according to the effectiveness of the techniques
● Google Analytics is the free tracking tool by Google which shows statistics of the website
Conclusion● SEO result may take a day week or even a
month, don’t expect to get it instantly
● It completely depend upon the keywords use and the name of the E-Commerce site
● Success of the E-Commerce site completely depends upon the ranking on search engine
● SEO on E-Commerce site attracts more incoming traffic
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