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Lead Generation Websites: News 1. Searchmetrics 2014 SEO Ranking Factors 2. iWatch has implications for local business? 3. Google Penguin Update Coming in 2014 For more information email: [email protected]

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SEO news 19 September 2014 - serachmetrics 2014 SEO ranking factors report, iWatch and local search, Google Penguin update coming.

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Page 1: Seo news-2

Lead Generation Websites: News

1. Searchmetrics 2014 SEO Ranking Factors

2. iWatch has implications for local business?

3. Google Penguin Update Coming in 2014

For more information email: [email protected]

Page 2: Seo news-2

1. ‘Searchmetrics’ SEO

Ranking Factors 2014

For more information call: 01708 208 889

Page 3: Seo news-2

Searchmetrics 2014 SEO Ranking Factors

For more information call: 01708 208 889

There were no real surprises in what SEO factors are delivering long-term rankings for business websites in 2014

Page 4: Seo news-2

Main search ranking factors in 2014?

For more information call: 01708 208 889

The main factors were found to be;

1. High-quality incoming links

2. Good site architecture and on-page optimisation

3. Good quality, relevant and useful content

4. Social signals – shares of that content on social media platforms

Page 5: Seo news-2

What are the implications for business websites?

For more information call: 01708 208 889

Whilst the four main factors have seen some changes in relative influence essentially the report confirms what we already knew.

Link quality is more important than quantity, so no cheap, one-size-fits-all SEO campaigns

Optimise your pages and create useful, high-quality content

Have that content shared on your social media platforms.

Page 6: Seo news-2

Want more info?

For more information call: 01708 208 889

Check the LGW blog for a more in-depth look at the report.

Page 7: Seo news-2

2. iWatch: implications

for local business?

For more information call: 01708 208 889

Page 8: Seo news-2

iWatch’s potential implications for local business?

For more information call: 01708 208 889

iWatch is wearable tech which analysts are suggesting could impact local search

Page 9: Seo news-2

iWatch to make search more local?

For more information call: 01708 208 889

Analysts are predicting the rise of 'hyper-local' searches.

That is searches for locations that are within a short distance of the searcher.

As a result it is more important than ever for local businesses to have a presence on local search listings such as Google My Business.

Page 10: Seo news-2

How does this effect you?

For more information call: 01708 208 889

If you are a local business then you must have a working local search listing.

Google now calls local listings ‘Google My Business’

If you don’t have a listing you need to set one up NOW!

Page 11: Seo news-2

Google Penguin Update

Coming in 2014

For more information call: 01708 208 889

Page 12: Seo news-2

Google say Penguin refresh

coming this year!

For more information call: 01708 208 889

Google’s Penguin Update which targets link spam has not been refreshed in 10 months – but we are expecting an update soon!

Page 13: Seo news-2

Implications for business owners?

For more information call: 01708 208 889

Penguin penalises web pages for unnatural link patterns and these pages cannot be found easily in Google search

If you have been affected by the Penguin update and have been working to correct the issue this is good news!

Once Penguin is refreshed if your work has been successful then your pages will start to rank again.

Page 14: Seo news-2

Want to know more about Google Penguin?

For more information call: 01708 208 889

Read our blog posts on Google Penguin penalties and updates and 2014 ranking factors.

Just click the links below this video.

Page 15: Seo news-2

For more information;

call: 01708 208 889

Email: [email protected]