wijze case: seo (2)
Post on 21-Oct-2014
5.571 views
DESCRIPTION
TRANSCRIPT
![Page 1: Wijze Case: SEO (2)](https://reader034.vdocument.in/reader034/viewer/2022051608/5446b0dbb1af9fdc3a8b468f/html5/thumbnails/1.jpg)
Search engine optimization (case 2)
![Page 2: Wijze Case: SEO (2)](https://reader034.vdocument.in/reader034/viewer/2022051608/5446b0dbb1af9fdc3a8b468f/html5/thumbnails/2.jpg)
WIJSdigital agency
![Page 3: Wijze Case: SEO (2)](https://reader034.vdocument.in/reader034/viewer/2022051608/5446b0dbb1af9fdc3a8b468f/html5/thumbnails/3.jpg)
‣ digital agency
‣ everything online
‣ digital strategy, websites, facebook apps, seo/sea, social, analytics...
‣ 54 FTE (june 2012)
‣ focused on results (sales, leads, conversions)
‣ strong methodology - user centered approach
‣ integrated process and teams
Tweet-style Summary
![Page 4: Wijze Case: SEO (2)](https://reader034.vdocument.in/reader034/viewer/2022051608/5446b0dbb1af9fdc3a8b468f/html5/thumbnails/4.jpg)
![Page 5: Wijze Case: SEO (2)](https://reader034.vdocument.in/reader034/viewer/2022051608/5446b0dbb1af9fdc3a8b468f/html5/thumbnails/5.jpg)
Process
![Page 6: Wijze Case: SEO (2)](https://reader034.vdocument.in/reader034/viewer/2022051608/5446b0dbb1af9fdc3a8b468f/html5/thumbnails/6.jpg)
Operate
![Page 7: Wijze Case: SEO (2)](https://reader034.vdocument.in/reader034/viewer/2022051608/5446b0dbb1af9fdc3a8b468f/html5/thumbnails/7.jpg)
Operate
Traffic SEO, SEA, social advertising, affiliate marketing...
Optimize analytics, A/B testing, continuous development...
Engage social media, e-mail marketing...
integrated approach!
![Page 8: Wijze Case: SEO (2)](https://reader034.vdocument.in/reader034/viewer/2022051608/5446b0dbb1af9fdc3a8b468f/html5/thumbnails/8.jpg)
Traffic
![Page 9: Wijze Case: SEO (2)](https://reader034.vdocument.in/reader034/viewer/2022051608/5446b0dbb1af9fdc3a8b468f/html5/thumbnails/9.jpg)
Search engine optimization
![Page 10: Wijze Case: SEO (2)](https://reader034.vdocument.in/reader034/viewer/2022051608/5446b0dbb1af9fdc3a8b468f/html5/thumbnails/10.jpg)
‣ B2C
‣ bring more visitors to the website
‣ focus on converting visitors (buyers!)
‣ without spending advertising budget (focus on SEO)
‣ before: buying visitors via SEA & referrals
‣ no focus on SEO before
‣ goal: more revenue
Goal
![Page 11: Wijze Case: SEO (2)](https://reader034.vdocument.in/reader034/viewer/2022051608/5446b0dbb1af9fdc3a8b468f/html5/thumbnails/11.jpg)
Search engine optimization
![Page 12: Wijze Case: SEO (2)](https://reader034.vdocument.in/reader034/viewer/2022051608/5446b0dbb1af9fdc3a8b468f/html5/thumbnails/12.jpg)
Search engine optimization
![Page 13: Wijze Case: SEO (2)](https://reader034.vdocument.in/reader034/viewer/2022051608/5446b0dbb1af9fdc3a8b468f/html5/thumbnails/13.jpg)
Search engine optimization
![Page 14: Wijze Case: SEO (2)](https://reader034.vdocument.in/reader034/viewer/2022051608/5446b0dbb1af9fdc3a8b468f/html5/thumbnails/14.jpg)
Search engine optimization
July 2012 compared to January 2012.
![Page 15: Wijze Case: SEO (2)](https://reader034.vdocument.in/reader034/viewer/2022051608/5446b0dbb1af9fdc3a8b468f/html5/thumbnails/15.jpg)
Search engine optimization
![Page 16: Wijze Case: SEO (2)](https://reader034.vdocument.in/reader034/viewer/2022051608/5446b0dbb1af9fdc3a8b468f/html5/thumbnails/16.jpg)
Search engine optimization
from 621 to
5.768 total
monthly visitors
![Page 17: Wijze Case: SEO (2)](https://reader034.vdocument.in/reader034/viewer/2022051608/5446b0dbb1af9fdc3a8b468f/html5/thumbnails/17.jpg)
Search engine optimization
from 621 to
5.768 total
monthly visitors
![Page 18: Wijze Case: SEO (2)](https://reader034.vdocument.in/reader034/viewer/2022051608/5446b0dbb1af9fdc3a8b468f/html5/thumbnails/18.jpg)
Search engine optimization
from 621 to
5.768 total
monthly visitors
from € 508 to € 12.631
total revenue
![Page 19: Wijze Case: SEO (2)](https://reader034.vdocument.in/reader034/viewer/2022051608/5446b0dbb1af9fdc3a8b468f/html5/thumbnails/19.jpg)
‣ keyword research focussed on B2C
‣ writing webcopy & metadata
‣ develop landing pages based on keyword research
‣ optimise content rest of website
‣ coordinate technical adaptations site with webbuilder
‣ strategic linkbuilding
‣ using Google Analytics
What we did
![Page 20: Wijze Case: SEO (2)](https://reader034.vdocument.in/reader034/viewer/2022051608/5446b0dbb1af9fdc3a8b468f/html5/thumbnails/20.jpg)
‣ bring in more organic traffic (SEO)
‣ uplift the quality of that traffic
What we did
![Page 21: Wijze Case: SEO (2)](https://reader034.vdocument.in/reader034/viewer/2022051608/5446b0dbb1af9fdc3a8b468f/html5/thumbnails/21.jpg)
Search engine optimization
Build up results from organic search (SEO).
![Page 22: Wijze Case: SEO (2)](https://reader034.vdocument.in/reader034/viewer/2022051608/5446b0dbb1af9fdc3a8b468f/html5/thumbnails/22.jpg)
Search engine optimization
Build up results from organic search (SEO).
![Page 23: Wijze Case: SEO (2)](https://reader034.vdocument.in/reader034/viewer/2022051608/5446b0dbb1af9fdc3a8b468f/html5/thumbnails/23.jpg)
Search engine optimization
Build up results from organic search (SEO).
from no visitors to 4.772
monthly SEO visitors
![Page 24: Wijze Case: SEO (2)](https://reader034.vdocument.in/reader034/viewer/2022051608/5446b0dbb1af9fdc3a8b468f/html5/thumbnails/24.jpg)
Search engine optimization
Build up results from organic search (SEO).
from no visitors to 4.772
monthly SEO visitors
![Page 25: Wijze Case: SEO (2)](https://reader034.vdocument.in/reader034/viewer/2022051608/5446b0dbb1af9fdc3a8b468f/html5/thumbnails/25.jpg)
Search engine optimization
Build up results from organic search (SEO).
from no visitors to 4.772
monthly SEO visitors
from no revenue to € 6.304
monthly SEO revenue
![Page 26: Wijze Case: SEO (2)](https://reader034.vdocument.in/reader034/viewer/2022051608/5446b0dbb1af9fdc3a8b468f/html5/thumbnails/26.jpg)
Result:
![Page 27: Wijze Case: SEO (2)](https://reader034.vdocument.in/reader034/viewer/2022051608/5446b0dbb1af9fdc3a8b468f/html5/thumbnails/27.jpg)
Search engine optimization
On our way to produce € 10.000
monthly revenue out of nothing.
![Page 28: Wijze Case: SEO (2)](https://reader034.vdocument.in/reader034/viewer/2022051608/5446b0dbb1af9fdc3a8b468f/html5/thumbnails/28.jpg)
Process
![Page 29: Wijze Case: SEO (2)](https://reader034.vdocument.in/reader034/viewer/2022051608/5446b0dbb1af9fdc3a8b468f/html5/thumbnails/29.jpg)
We deliver strategy, execution and tools to help you score in digital.
We will make you awesome in digital.
![Page 30: Wijze Case: SEO (2)](https://reader034.vdocument.in/reader034/viewer/2022051608/5446b0dbb1af9fdc3a8b468f/html5/thumbnails/30.jpg)
Questions?
![Page 31: Wijze Case: SEO (2)](https://reader034.vdocument.in/reader034/viewer/2022051608/5446b0dbb1af9fdc3a8b468f/html5/thumbnails/31.jpg)
Wijs bvba
Voorhavenlaan 31/3
9000 GENT
09 335 22 80
09 330 09 83
http://[email protected]
BE 0473.071.275