seo on page optimization
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Introduction
●On page optimization means that optimizing a webpage or website to make it search engine friendly.
●It is also referred as web page optimization. While optimizing several changes are being made to the webpage.
●This can improve the rank of the webpage. Webpage optimization can be done using different on page optimization techniques.
On Page Optimization Techniques:
●Title Tag Optimization●Meta Tag Optimization●Heading Tag Optimization●URL Optimization●Anchor Text Optimization●Image Optimization●Keyword Density Optimization●Authorship Optimization
Title Tag Optimization Title should be meaningful and its size should be a
maximum of 512 pixels i.e. about 55-60 characters. Points to be remembered are:
●Minimum characters should be 40●Must be error free means no grammatical errors●Must be related to the content● Should include keywords
Meta Tag Optimization
● Meta tag includes a small description of the webpage.● If meta tag is not given then Google will take the first line
of the webpage or any other sentences as meta tag. ● It is best to keep meta description between 155-160
characters.
Example:
Heading Tag Optimization ●Heading can be displayed in different sizes. <h1> is the
highest and <h6> is the lowest. ●The title is represented in<h1> tag. An important point to
be remembered is that if title is not given in the web page then Google will take the heading in <h1> tag as title.
●If <h1> is not there then <h2> will be taken. So while giving <h1> tag do not give it to more than one heading. It will create confusion to Google.
URL Optimization
●While selecting a URL, it should be related to the content. ●URL should be simple and meaningful. So that it will be
easier for Google to crawl the website.● Using keyword in the URL will make it better.
Anchor Text Optimization
●Anchor text is a visible text which is clickable. ●It hyperlink display to another location.●It act as a reference to the user and act as a
recommendation to Google. ●The anchor text is given as: <a href=””></a>
Image Optimization●It will not be easy for Google to identify the details of the
image by viewing its URL. ●But if we are adding an alternate text for the image then
it will be easy for Google to understand the details. ●If the file name of the image given is related to the
content, it will also be helpful for Google. ●Google will also check the surrounding content of the
image to get its detail. ●We can also add images from other published websites
then it should be specified under image courtesy.
Keyword Density Optimization
●Keyword density is the percentage of the number of times the keyword is being used in the content of the webpage.
●About 2-5% is the precise usage. If keyword is used after a “,” or “.” Then it will create a stress on the keyword. Because crawlers as well as the users will stop there.
Authorship Optimization
●Authorship optimization is done for connecting the publisher
of the article with the Google and for getting the ownership. ●It is very important that while crawling, Google will check
authorship. Authorship will provide the authority and validity to the publisher.
●While doing authorship Google will connect to the publishers Google plus profile.
● If the publisher provide the personal data and profile picture in the Google plus profile then it will create more trust.