seo performance metrics that actually matter
DESCRIPTION
Forget ranking result reports. Report on the SEO performance metrics that actually matter to your clients.TRANSCRIPT
![Page 1: SEO performance metrics that actually matter](https://reader033.vdocument.in/reader033/viewer/2022061111/53fc39af8d7f7288518b461b/html5/thumbnails/1.jpg)
SEO performance metrics that actually matter
Jon Henshaw@RavenJon
![Page 2: SEO performance metrics that actually matter](https://reader033.vdocument.in/reader033/viewer/2022061111/53fc39af8d7f7288518b461b/html5/thumbnails/2.jpg)
NO RANKING RESULTS!!!
Google doesn’t want you scraping their search engineand they’re about to declare war.
![Page 3: SEO performance metrics that actually matter](https://reader033.vdocument.in/reader033/viewer/2022061111/53fc39af8d7f7288518b461b/html5/thumbnails/3.jpg)
(not provided)
SUCKSNot provided sucks and is here to stay. Especially because of
the onset of browsers turning on SSL search by default.
![Page 4: SEO performance metrics that actually matter](https://reader033.vdocument.in/reader033/viewer/2022061111/53fc39af8d7f7288518b461b/html5/thumbnails/4.jpg)
Why does Google hate us? They don’t.They’re making business decisions that make sense for them, and they’re also protecting themselves against privacy laws.
![Page 5: SEO performance metrics that actually matter](https://reader033.vdocument.in/reader033/viewer/2022061111/53fc39af8d7f7288518b461b/html5/thumbnails/5.jpg)
Google provides search query data with average position, which is better and more accurate than scraped SERPs. Scraped SERPs is not an accurate representation of how well a keyword is actually performing.
![Page 6: SEO performance metrics that actually matter](https://reader033.vdocument.in/reader033/viewer/2022061111/53fc39af8d7f7288518b461b/html5/thumbnails/6.jpg)
Data is fully exportable.
![Page 7: SEO performance metrics that actually matter](https://reader033.vdocument.in/reader033/viewer/2022061111/53fc39af8d7f7288518b461b/html5/thumbnails/7.jpg)
What clients really
NEED&WANTHint: It’s not a ranking results report
![Page 8: SEO performance metrics that actually matter](https://reader033.vdocument.in/reader033/viewer/2022061111/53fc39af8d7f7288518b461b/html5/thumbnails/8.jpg)
More Organic Traffic
More Targeted Traffic
More Conversions
More Money!!!
![Page 9: SEO performance metrics that actually matter](https://reader033.vdocument.in/reader033/viewer/2022061111/53fc39af8d7f7288518b461b/html5/thumbnails/9.jpg)
Go to http://gaconfig.com to help you set up event and goal tracking.
gaconfig.com
![Page 10: SEO performance metrics that actually matter](https://reader033.vdocument.in/reader033/viewer/2022061111/53fc39af8d7f7288518b461b/html5/thumbnails/10.jpg)
In Google Analytics create an advanced segment for Organic traffic.
![Page 11: SEO performance metrics that actually matter](https://reader033.vdocument.in/reader033/viewer/2022061111/53fc39af8d7f7288518b461b/html5/thumbnails/11.jpg)
Connect Google Analytics with your site on Google Webmaster Tools
![Page 12: SEO performance metrics that actually matter](https://reader033.vdocument.in/reader033/viewer/2022061111/53fc39af8d7f7288518b461b/html5/thumbnails/12.jpg)
![Page 13: SEO performance metrics that actually matter](https://reader033.vdocument.in/reader033/viewer/2022061111/53fc39af8d7f7288518b461b/html5/thumbnails/13.jpg)
Enable comparative date ranges to see change over time.
![Page 14: SEO performance metrics that actually matter](https://reader033.vdocument.in/reader033/viewer/2022061111/53fc39af8d7f7288518b461b/html5/thumbnails/14.jpg)
![Page 15: SEO performance metrics that actually matter](https://reader033.vdocument.in/reader033/viewer/2022061111/53fc39af8d7f7288518b461b/html5/thumbnails/15.jpg)
Enable the Organic Custom Segment in order to properlyfilter Goals, Landing Page, etc…
![Page 16: SEO performance metrics that actually matter](https://reader033.vdocument.in/reader033/viewer/2022061111/53fc39af8d7f7288518b461b/html5/thumbnails/16.jpg)
![Page 17: SEO performance metrics that actually matter](https://reader033.vdocument.in/reader033/viewer/2022061111/53fc39af8d7f7288518b461b/html5/thumbnails/17.jpg)
![Page 18: SEO performance metrics that actually matter](https://reader033.vdocument.in/reader033/viewer/2022061111/53fc39af8d7f7288518b461b/html5/thumbnails/18.jpg)
![Page 19: SEO performance metrics that actually matter](https://reader033.vdocument.in/reader033/viewer/2022061111/53fc39af8d7f7288518b461b/html5/thumbnails/19.jpg)
![Page 20: SEO performance metrics that actually matter](https://reader033.vdocument.in/reader033/viewer/2022061111/53fc39af8d7f7288518b461b/html5/thumbnails/20.jpg)
Referral Traffic +Goals +Links Built_______________= Awesome
![Page 21: SEO performance metrics that actually matter](https://reader033.vdocument.in/reader033/viewer/2022061111/53fc39af8d7f7288518b461b/html5/thumbnails/21.jpg)
Raven combines this data into a report thatcan further communicate the positive impact alink building campaign has on site performance.
![Page 22: SEO performance metrics that actually matter](https://reader033.vdocument.in/reader033/viewer/2022061111/53fc39af8d7f7288518b461b/html5/thumbnails/22.jpg)
Use Screaming Frog and Excel or Raven to crawl and report on changes and fixes over time and tie it together with improvements using Google
Analytics data.
![Page 23: SEO performance metrics that actually matter](https://reader033.vdocument.in/reader033/viewer/2022061111/53fc39af8d7f7288518b461b/html5/thumbnails/23.jpg)
![Page 24: SEO performance metrics that actually matter](https://reader033.vdocument.in/reader033/viewer/2022061111/53fc39af8d7f7288518b461b/html5/thumbnails/24.jpg)
![Page 25: SEO performance metrics that actually matter](https://reader033.vdocument.in/reader033/viewer/2022061111/53fc39af8d7f7288518b461b/html5/thumbnails/25.jpg)
customreportsharing.com
![Page 26: SEO performance metrics that actually matter](https://reader033.vdocument.in/reader033/viewer/2022061111/53fc39af8d7f7288518b461b/html5/thumbnails/26.jpg)
Bam!
Jon Henshaw@RavenJon