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SEO Trends for 2015

Content is King

The Panda algorithmic updates have focused SERP more on quality of content than keyword densityGoogles is now determining if the content is relevant to the search term instead of matching up wordsYour content should be more about sentences and phrases that support the keywords being searched for

Social Signals Will Be Even More Important

The importance of connecting your site and social presence is greater than it ever has beenResearch is showing that social signals are boosting connected brands SERP rankings Laddering when a search is made Google is looking for relevant content and matching it against a sites social profiles and producing results for sites with similar content receiving social engagement

Online Security Will Become More Important in Rankings

Because your website deal with sensitive customer information you must ensure you have the correct security certificateContact your websites administrator and ask them to provide the security certificate information to youGoogles algorithm is looking for https on sites that have web forms and is less likely to show your page in the results if it does not have a security certificate

Mobile-Friendly SEO will grow

Mobile internet use has now taken over the top rank from desk top internet use (May 2014)Google statisticians say there may be as many as 50 BILLION LOCAL searches on mobile devises in 2015Responsive is the term used for a mobile friendly site

Responsive may not be the best design for your page or its contentTake the time to view your site on your mobile device Is it easy to navigate? Is the content you are promoting prevalent? How long does it take to load on your mobile device?Some developers are using hybrid sites (some pages are responsive, some are not)A regular web page layout on a mobile may be better for some sites

Increased focus on conversations instead of keywords

Googles Hummingbird update was the single biggest change in the algorithm in Googles historyIt effectively changed the way SERP ranking occurredThe focus of Hummingbird is on conversation, semantics and determining the intent of the searcher

You can no longer simply think of a keyword or words that someone may type into GoogleYou must now think of the question your best target is asking, and answer that question with contentThat is not to say dont use Long tail KeywordsLong tail Keywords a phrase or sentence describing what your content is about

Link Building Will Focus on Brand Mentions

As you have learned in our SEO Knowledge class, back links plays a roll in SEO and has for a long timeIn the past it was a game of how many back links could you have connected to the site. The more you had the better your rankingThe Panda update added some rules to that

There Will Be More Visual-Based SEO

In 2014 quality, original content featuring visual media elements like graphics, images, and video are became high performing assets for the top-ranked web pagesThat trend is proving to grow and keep growing in 2015Rich text with visual elements gets priority in SERPs over web pages with just text

YouTube video embeds and links back to are leading the way in boosting SERP rankings

Keyword Rankings

So the focus of our SEO is no longer on how we rank for a specific KeywordIf we create high quality original content that answers the question our target audience is asking, the ranking takes care of itselfIn 2015 you need to focus on How is this content going to convert

If your top-ranked web page doesnt generate conversions and sales, that top ranking doesnt matterPay attention to how your content engages your audienceWhat does your content have to convince people to take your action step227 WEST END ROAD, RUISLIP, UNITED KINGDOM HA4 6QG0871-250-MEGLINFO@MARKETINGEYEGLOBAL.CO.UK

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