The Beatles1967

Sergeant Peppers Lonely Hearts Club Band

1The Group & its Times:1950s: straight laced, conservative, pre-rock n roll,

No.1 in charts:

https://www.youtube.com/watch?v=2AkLE4X-bbU

1960: Coronation St., 1961:Berlin Wall / RTE, 62:Vatican 2, 63:Martin Luther King: I have a dream.64: 1st cigarettes warnings, Mary Poppins movie, 65:Mini Skirt fashion, 66:1st creditcard, England world cup1967:1st heart transplantsummer of love psychedelic fashion - the Haight-Ashbury area in San Francisco was the "hot spot" of the United States. The younger generation had come into its own; teenagers were leaving home to join communes and were experimenting with mind-altering drugs. The Beatles are considered to be the premiere songwriters of their day, partly because of the low quality of other popular music being written at the time, but mainly because their combination of beautiful melodies and insightful poetry made their work superior to that of their contemporaries. The Beatles Sergeant Peppers Lonely Hearts Club Band revolutionized rock music through a combination of creative lyrics, album unity, conceptual design, and the use of innovative studio technology. The after-effects of this revolution are still evident. The album no longer belonged to the Beatles; it was "Sergeant Peppers" album, and every song dropped into place. Since the album was about escaping their everyday reality and entering a world that to them was surreal -- the world of the average person -- Paul McCartney thought they should utilize different sounds and effects to make the album extraordinary.. Sergeant Pepper portrays the lives of average people who use wild fantasies to break up the monotony of their days. The Group & its Times:

Pop verus RockPop: catchy, simple lyrics: for mass appeal: Love, Love Me DoRock: especially late 1960s rock: Rolling Stones, Jimi Hendrix etc. more complex sounds, deep lyrics, psychedelic trippy feel & effects etc. All Along the Watchtower The Beatles were moving from being a pop boyband (Beatlemania)to a serious, creative & influential rock Band through the 60s!!! With compluicate chord progressions: Michelle or lasting experimental rhythms & sounds: Tomorrow Never Knows, or Psychadelic : Strawberry Fields

1967So the Beatles had come of age.sick of screaming fans & inaudible concerts (e.g. Shea Stadium), they wanted now to solely do studio workThe 1st song Sergeant Pepper gave the idea for an album, an alter-ego group, pictured as if in a post concert shot, a mixture of heroes, friends, artists etc. in a cannabis gardenAlbum took 4 months, 700 hours & $100,000 to complete; this was unprecedented.Other Firsts: 2 continuous sides of music, printed lyrics, cut-outs, full orchestra plus lots of studio experimentation (splicing, samples etc)