servesmart 2 0 - customer engagement mobility platform

15
Customer Engagement Mobility Platform Engaging tomorrow’s customer

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Page 1: ServeSmart 2 0 - Customer Engagement Mobility Platform

Customer Engagement Mobility Platform

Engaging tomorrow’s customer

Page 2: ServeSmart 2 0 - Customer Engagement Mobility Platform

In an always-on, always connected world,

consumers demand personalized

engagement at each and every touch

point

Page 3: ServeSmart 2 0 - Customer Engagement Mobility Platform

This is the age of the empower_ed customer

Page 4: ServeSmart 2 0 - Customer Engagement Mobility Platform

Source- SAP CMO Council 2014

Page 5: ServeSmart 2 0 - Customer Engagement Mobility Platform

The Rules of Engagement are changing

Page 6: ServeSmart 2 0 - Customer Engagement Mobility Platform

75%

of consumers want to provide

feedback on their experiences in the

moment

86%

of buyers are willing to pay

more for a better customer

experience

73% of users want to

interact with loyalty programs via their mobile

devices

The key is to leverage technology to deliver experiences that are

Contextually aware

Real time

Personally relevant

Page 7: ServeSmart 2 0 - Customer Engagement Mobility Platform

“If you keep on doing what you’ve always done, you will keep getting what you’ve always got” – W.L. Bateman

Its time to rethink your customer experience roadmap

Page 8: ServeSmart 2 0 - Customer Engagement Mobility Platform

Understand how customers interact with you Understand their needs and desires, guide them through the journey

Engage at the point of contact Stop telling, start listening, deliver relevant and timely offers

Empower your customers Provide information and interaction avenues anytime,anywhere

Become personal again! Create and deliver amazing personalized experiences on, or off premises

Page 9: ServeSmart 2 0 - Customer Engagement Mobility Platform

PERSONAL_ISE

Page 10: ServeSmart 2 0 - Customer Engagement Mobility Platform

Our platform based engagement solution ties together customer journey and context to understand, engage and personalize customers interactions anytime and anywhere

Multichannel Customer Interaction Repository

In store Tablet Application

End User Mobile Application

ServeSmart Engagement Engine (Powered by EPOCh)

Understand

Engage

Personalize

Data Gateway

Engagement Dashboard

In store Sensors

helps

UTILIZE data across channels, systems &

platforms

ENABLE customers to orchestrate their

own journey

PROVIDE real time insights to elevate

customer experience

Page 11: ServeSmart 2 0 - Customer Engagement Mobility Platform

In store Tablet Application Enhance in store brand experience

Feedback Measurement

Custom POS

Behavioral Summary

POS Integration

Page 12: ServeSmart 2 0 - Customer Engagement Mobility Platform

Catalogue Browsing

Personalized Offers

Loyalty Integration

Store Locator

Rewards Redemption

Mobile Wallet

End User Application Provide seamless brand

experience at a click

Page 13: ServeSmart 2 0 - Customer Engagement Mobility Platform

Engagement Dashboard Analyze, visualize and monitor

engagement anytime, anywhere

Customer Experience Management

Loyalty Management

Feedback Summary Behavioral Profiling

Customer Insights Generation

Campaign Management

Social Sharing

Offer Optimization

Lifecycle Management

Predictive Analytics

Page 14: ServeSmart 2 0 - Customer Engagement Mobility Platform

Engage with your customers like never before