A SHERPA

Much like a Sherpa, a Service Designer guides design teams through the creative process. A Sherpa needs a combination of capabilities to navigate difficult terrain. As hybrid designers, Service Designers have 3 roles, 9 capabilities and one meta-skill.

A Service Designer is like

THE RESEARCHER

THE STRATEGIST

THE DESIGNER

3 Capabilities of Service Designers:Source: Bau (2009)

Like a Sherpa, Service Designers need to understand the terrain and the people and understand how they will act in different circumstances.

THE RESEARCHER

UNDERSTAND PEOPLE IN CONTEXT

UNDERSTAND & ENVISION THE FUTURE

UNDERSTAND COMPLEX SYSTEMS & PROBLEMS

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Like a Sherpa, Service Designers need to, considering the ever-changing conditions, create strategies and chart the way.

THE

STRATEGIST

IDENTIFY OPPORTUNITIES & REFRAME PROBLEMS

DEVELOP VIABLE STRATEGIES & PLANS

IDENTIFY & OVERCOME INNOVATION ROADBLOCKS Stor

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Like a Sherpa, Service Designers need to propose, explain and implement a solution for complex problems.

THE DESIGNER

GENERATE, SCREEN & VISUALIZE IDEAS

DEVELOP, PROTOTYPE & VALIDATE CONCEPTS

FACILITATE THE COLLABORATIVE PROCESS Stor

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LOLO OUSKHAM

(THANK YOU)