what do tomorrow's service designers need to know?

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What Do Tomorrow’s Service Designers Need to Know? Stefan Holmlid, Katarina Wetter Edman, Elena Pacenti, Birgit Mager & Hazel White

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slides from What do Tomorrow's Service Designers Need to Know? workshop at ServDes, Helsinki 2012

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Page 1: What Do Tomorrow's Service Designers Need to Know?

What Do Tomorrow’s Service Designers Need to Know?

Stefan Holmlid, Katarina Wetter Edman, Elena Pacenti, Birgit Mager & Hazel White

Page 2: What Do Tomorrow's Service Designers Need to Know?

define the task

co-designing a process for developing a framework for sharing information and developing service design education

Page 3: What Do Tomorrow's Service Designers Need to Know?

benchmarks

what are the benchmarks for Service Design Education?

content

what is the relationship with other disciplines?

co-design

can co-creation support the development of courses and curricula?

Page 4: What Do Tomorrow's Service Designers Need to Know?

before

partial view of the landscape

during

How do we develop a framework? What are the themes?

after

Keep evolving the framework on Service Design Education wikki

Page 5: What Do Tomorrow's Service Designers Need to Know?

discover define develop deliver

Page 6: What Do Tomorrow's Service Designers Need to Know?

This Master of Business Administration programme is a 1,5 or 2,5 year, 90 ects credits professional programme, which trains students from diverse backgrounds to become practicing service developers. The entry requirement for Master's studies in Finnish universities of applied sciences is that a student holds a Bachelor’s or Master’s level degree and has acquired at least three years of relevant work experience after graduation. This Master's studies degree is provided in English and can be completed alongside a full-time job. The main objective of this degree programme is to provide education which is truly based on genuine competence development needs of companies and other organisations. Katri Ojasalo, Ph.D. Principal lecturer Laurea University of Applied Science

Page 7: What Do Tomorrow's Service Designers Need to Know?

We welcome applicants from backgrounds in Design, Healthcare, Education or Business. Graduates from other disciplines, those without an undergraduate degree but with relevant work experience, will be considered on a case-by-case basis.

M.Des for Services University of Dundee

Page 8: What Do Tomorrow's Service Designers Need to Know?

M.F.A Service Design, SCAD

Page 9: What Do Tomorrow's Service Designers Need to Know?
Page 10: What Do Tomorrow's Service Designers Need to Know?

The aim of the MA in Service and Experience Design is to develop professional skills for designing the customer experience as well as service innovation. ADMISSION: Higher Education Degree (24+) LANGUAGE English. DURATION 12 months (full time) FIRST INTAKE September 2011

Page 11: What Do Tomorrow's Service Designers Need to Know?

“have theories, concepts and frameworks of the socio-material worlds within and for which they design

have theories, concepts and frameworks of the organisations, communities, projects and teams within and for which they design

be able to explain where they themselves are located and accountable in the contexts in which they work”

Lucy KimbellHead of Social Design, Young Foundation

What Do Tomorrow's Service Designers Need to Know? what are the three ‘must haves’

Page 12: What Do Tomorrow's Service Designers Need to Know?

“See the whole service system and explain that to stakeholders

Be able to communicate user experiences

Learning to experience prototype”

Rory HamiltonFreelance Service Designer live|work and Orange

What Do Tomorrow's Service Designers Need to Know? what are the three ‘must haves’

Page 13: What Do Tomorrow's Service Designers Need to Know?

Customer/user value formation

Business value formation

Visualising processes, concepts & systems

Katri OjasaloHead of Master's Degree Programme in Service Innovation and Design at Laurea

What Do Tomorrow's Service Designers Need to Know? what are the three ‘must haves’

Page 14: What Do Tomorrow's Service Designers Need to Know?

Services are systems rather than non-goods

Suitable ways of visualising services

Prototyping the intangibleFabian SegelströmPhD student in Service Design at Linköping University

What Do Tomorrow's Service Designers Need to Know? what are the three ‘must haves’

Page 15: What Do Tomorrow's Service Designers Need to Know?

M.F.A Service Design, SCAD

Understanding the contextual forces that shape a project

Developing empathy with stakeholders

working in multi-disciplinary teams, solving communication problems, and practicing ethically

Natalie StephensonJames Cook University, Australia

Page 16: What Do Tomorrow's Service Designers Need to Know?

Lucy Kimbell, Rory Hamilton, Katri Ojasalo, Fabian Segelström

Page 17: What Do Tomorrow's Service Designers Need to Know?

What Do Tomorrow’s Service Designers Need to Know?

What are your themes?

Page 18: What Do Tomorrow's Service Designers Need to Know?

Workshop

populate themes

Page 19: What Do Tomorrow's Service Designers Need to Know?

PrototypingFraser Bruce

20 credits

Mindful Design PracticeHazel White20 credits

Futures ModulesStrategic Information Design,

Teaching or Placement

Strategic DesignProf. Tom Inns

20 credits

dec

People, Design + Services

Fraser Bruce 20 credits

febjan mar apr may jun july augnovsep oct sep

semester onecertificate

semester twodiploma

Design ResearchProf. Mike Press

20 credits

Masters ProjectRealisation +

CommunicationHazel White60 credits

semester threemasters

discover define deliver

Master of Design for Service Modules

M.Des for Services University of Dundee

Page 20: What Do Tomorrow's Service Designers Need to Know?

Workshop

sort

Page 21: What Do Tomorrow's Service Designers Need to Know?

develop online shared resource

http://bit.ly/servdesedu

Page 22: What Do Tomorrow's Service Designers Need to Know?

What Do Tomorrow’s Service Designers Need to Know?

Stefan Holmlid Linköpings Universitet, SwedenKatarina Wetter Edman Center for Service Research, Karlstad, SwedenElena Pacenti Domus Academy, Milano, ItalyBirgit Mager Köln International School of Design, Cologne, GermanyDaniela Sangiorgi Imagination, University of Lancaster, UKStuart Bailey Glasgow School of Art, UKHazel White University of Dundee, UK

http://bit.ly/servdesigneducation