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    Services

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    INTRODUCTION

    India Forex Advisors Pvt. Ltd is one of India's leading global Forex andtreasury consulting company.

    Founded by Abhishek Goenka in 2005, kolkata.

    India Forex Advisors Pvt. Ltd. is the only company to have a technology based

    FX consulting practice.

    Services offered explore extra-ordinary opportunities to manage and sustain growth,

    Maximize clients revenueby minimizing the risks.

    Partner in Forex Consulting, Treasury Management and Forex Operational

    Excellence from 2005. Clients : corporate houses and listed companies, to banks, institutions and HNIs.

    Expertise: advisory services, building customized strategies, framing risk

    management policy and treasury auditing.

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    TIMELINE

    2005

    Founded in Kolkata

    2006-2007

    Expanded to Delhi,

    Mumbai

    2008

    Crossed 100+ client base

    2012

    CNBC Awaaz referred to

    the company as "The most

    consistent view on FX

    markets

    Client base is 400+

    2013

    Moved to Technology

    oriented consulting

    2014

    New offices: Bengaluru

    Gujarat

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    Mission:

    Provide powerful and effective solutions in treasury mainly to

    Corporate, Banks and Institutions. It includes providing robust

    strategies and technologies to improve the efficiency and

    profitability of risk officers, traders, and other market participants.

    Vision:

    Grab the mind share of every treasury person across the globe before

    they initiate any major/minor financial markets decision or action.

    They want to be always valued for our integrity, innovation and

    execution.

    customer approach:

    Interests of clients always come first. They believe that, if they serve their

    clients well, their own success will follow. They also believe that their

    assets are people, capital and reputation. If any of these is ever

    diminished, the last is the most difficult to restore.

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    INDUSTRIES

    AGRO COMMODITIES

    CHEMICALS & POLYMERS

    GEMS ANG JEWELLERY

    IRON AND STEEL AND METAL SCRAPS

    EDIBLE OILS

    FMCG IT SERVICES

    SHIP BREAKING

    PENS AND STATIONARY

    TEXTILE

    POWER

    MARINE & FISHERIES

    INFRASTRUCTURE AND

    OTHERINDUSTRIES

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    FMCG

    Problem Area:

    One leading FMCG company, having imports of $ 500 Mn had a practice of

    taking buyers credit frequently. Further, they kept such credit rolling for a

    period of one year. This practice worked efficiently when the market was

    trading in the range of 43-44 levels. But when the market turned, and the rupee

    started tumbling towards 60 levels, then it was no more desirable. The buyers

    credit for this company was maturing at higher levels than the levels at which

    they took the buyers credit owing to the companys strategy of taking buyers

    credit and keeping it un-hedged. This methodology made the company book a

    considerable sum of money as foreign exchange losses.

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    CONT..

    Solution Offered:After

    IFA got on board, they prepared an entire risk management strategy

    switch to suppliers credit instead of buyers credit thereby reducing its1.5% extra cost of LOU.

    company was able to save on extra interest cost. The suppliers credit washedged by using the options and forward strategy, which seemed appropriate

    at that moment.

    As the company had cash flow problems, it could not do away completely withthe buyers/suppliers credit. So the company was safeguarded by taking up therequisite risk management policies. As the company is a manufacturer and themargins are good, IFA advised the firm to stay hedged during a rupee depreciatingtrend.

    Impact:The company ended up saving a considerable amount in terms ofinterest and the hedging of such liabilities helped them to save eroding profitswhich were due to the currency volatility.

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    FX Consulting

    Foreign exchange consultants lend their expertisein overseas financial markets to businesses andindividuals seeking to invest globally.

    Portfolio Management in currencies The art and science of making decisions about investment mix

    and policy, matching investments to objectives, asset allocationfor individuals and institutions, and balancing risk against

    performance.

    Hedging with currency derivatives Currency Derivatives are Future and Options contracts which

    you can buy or sell specific quantity of a particular currency pairat a future date.

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    Pricing & Analysis of structured products

    A structured product is designed to hedge your exposure

    against any adverse currency movement. The same

    structure will be priced differently at different times,

    depending on:

    o Interest rate

    o Volatility of the underlying asset

    o Credit rating and credit default swap ('CDS') spread of theissuing counter party

    o Time to expiry

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    SWOT of FX Consulting

    Regular monitoring of FX exposure

    Customized Risk focused approach

    In house research experts Risk mitigation plan

    Specializes in FX consultingStrengths

    Newly formed company has less credibility compare to early market entrants

    One of the highest cost per service provided in the market

    Weaknesses

    It is planning to open offices in Singapore, thereby it can expand its services

    Small and medium businesses are growing at a fast pace and they are nowexporting to other countries

    Increasing Awareness about its consulting domain

    Opportunities

    ThreatsLarge consulting firms which provide package services to the

    companies

    Upcoming new companies specializing in FX Consulting like SPFX

    India, FXAdvisors, Aditya Forex Service

    Fluctuations in currency by some government regulation

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    Economic Research Reports

    EconomicResearch

    Reports

    Local & GlobalNews Reports

    CurrencyOutlook

    GlobalEconomicOutlook

    Asset ClassFocus

    RBI Regulation

    StrategyReports

    StrategySpotlight

    IFA Classroom

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    Economic Research ReportsSWOT

    AnalysisStrengths

    Highest Frequency in the industry

    Full range of support services like live

    market data screen

    Timely access to critical data on the move

    (SMS alerts on spot rates)

    Dollar Rupee Report highly sought after in

    banking

    IFA classrooman innovative service

    High knowledge and experience in Forex

    marketsOpportunities

    Research team can work in

    partnership with major research

    firms like CRISIL

    The existence of Technology base

    for alert services can be leveraged to

    include more services

    Threats

    Strong competition from firms like

    CRISIL, CMIE, Deloitte, KPMG etc.which is into core research

    Competitors have a broad spectrum

    of products

    Weaknesses

    Narrow spectrum of reports

    Research is not core competency

    Reliability and trust not high in the

    market for reports of IFA

    S W

    TO

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    RISK MANAGEMENT AUDIT

    India Forex Advisors do a preliminaryaudit for all their clients and checktheir existing hedging effectiveness,

    bank limits, charges and transactionexposure.

    Review clientscurrency risk management policy

    Clients banking evaluation.

    To identify functional or operational weakness Examine whether clients cash flows can be better managed

    Suggest effective solutions to hedge FX and interest rate risks.

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    SWOT ANALYSIS

    Strength

    Research Report

    Advanced software tools

    Personalized service to each clients

    World Class Research Reports

    Hedge and Stop Loss Alerts

    Weaknesses

    Newly formed company has less credibilitycompare to early market entrants.

    Difficulty in quantifying exposure

    Lack of confidence in the data they access

    Timely access to data

    Opportunity

    Risk management as a vital component ofoverall strategy.

    Threat

    Regulations

    Competition from Major Firms.

    Market Volatility

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    CUSTOMIZED RISK MANAGEMENT POLICY

    India Forex Advisors helps its clients to designand implement the risk management framework ina following manner:

    Define the various risks in the business.

    Analyze the market risks arising due to the businessoperations.

    Define Hedging program & formulate Risk Monitoring matrix

    Define Risk ControlsHedge ratios, maturities, limits etc.

    Define Risk Appetite and accordingly decide stop loss levels.

    Create Format of reporting and review

    Define Front/Mid/Back office Roles and Responsibilities

    Setting up Benchmarks and Target rates

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    SWOT ANALYSIS

    Strength

    Personalized service to each clients

    Weaknesses

    Newly formed company has lesscredibility compare to early marketentrants.

    Lack of confidence in the data they

    accessLimited Client Base

    OpportunityDemand in all the sectors

    Untapped Markets

    Threat

    RegulationsCompetition from Major Firms.

    Several well established firmsproviding same services

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    Technology Based Offerings

    IFA Mobile App:

    Designed to run on the iPhone, iPad as well as on android platforms

    It is an IFA proprietary mobile app created for their clients

    Provides access to live market quotes including Forward Premiums, while theyare on the go

    IFA Risk Management Software:

    Provides for an active management of the currency risk in the volatileenvironment

    Allows for quantification of risks and monitoring them

    IFA Live FX Rate Ticker: Delivers a vast range of market data on all leading currencies, cross currencies,

    NDF rates, LIBOR rates, money market rates, bond yields and interest rates

    Not only helps companies keep a track of the current market situation but alsohelps them to negotiate rates with the banks/brokers

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    Technology Based Offerings

    SWOT ANALYSIS:

    Holistic view of exposures of all your departments

    Takes into account all RBI regulations

    Pop-up alert notifications when triggers are hit

    Scenario Analysis and back testing

    Quantify & Monitor all exposures in different currencies-USD, EURO, YEN-even while you are travelling.

    Reduces your decision making time

    Heavy user involvement in risk analysis in that it enables them to test fordifferent profit/loss scenarios which is customizable

    Strengths

    People may be hesitant to use mobile apps on a full fledged basis in theirmobile phones

    Risk Monitoring is a costly and time consuming processWeaknesses

    Growing use of high end phones by financial analysts presents a hugeopportunity for expanding the services in a large scale

    Currently, the mobile app allows only for viewing of the live marketquotes on the go. There is an opportunity for enabling the business usersto measure the foreign exchange risks of their business

    Opportunities

    Mobile apps are not secure in that people will be hesitant to measure therisks that their business is exposed to

    Threats

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    SWOT ANALYSIS OF BANKING

    CONSULTING

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    Strengths

    IFA is in good books of various industrystalwarts

    Swift growth of IFAs client base since its

    establishment in 2005

    Training using in-house developed casestudies

    Internal and external trainers offered

    Weaknesses

    Trainer details not specified on website

    Course structure is not easily available tocustomers

    Cost of training program is kept undercovers

    Does not have any unique product to offer

    Opportunities

    Offer unique products in the vicinity Financial sector boom

    Client satisfaction

    Opening new branches

    Tap untapped markets

    Threats

    Several well established firms providingsame services

    Price wars from competitors

    SWOT: AdvancedTraining

    SWOT of Advanced Training