Serving the needs of

underservedBy

Varma Siravuri

Executive Summary:

• An astute leader and management professional with over 20 years of functional experience in social sector.

• Serving communities in India and Africa regions with passion and dedication .

• Proved strong project management skills to expand footprint to different geographies .

• Demonstrated strong execution ability by serving more than 250 Communities across India, Ghana, Nigeria, and Liberia, providing access to safe water to more than 2 million people.

Executive Summary

• Understanding the consumer and changing her/his behaviour was crucial for the success.

• Able to setup a multi layered, innovative distribution network and ensure availability of the safe water at an arm's length to the consumer.

• Able to meet up communities in different geographies gave me a good 360 degree understanding of how to run a social enterprise by focussing on elements that impact performance the most.

“I applaud [the] efforts to increase access to clean water in Liberia through the Safe Water

for Africa program. […] As we rebuild our country, we encourage all stakeholders to

support our development goals. ”

-- Nobel Laureate, President Ellen Johnson Sirleaf speaking at the launch of the first WHC in Caldwell community of Liberia in November 2011

Business Strategy Formulation – Safe Water for Africa

Initiated Safe Water for Africa Partnership to provide access to potable water to 2 Million people in West Africa

Initiated expansion into new geographies through a PPP (public private partnership) approach thereby furthering the sustainability goals. Soliciting funds for these projects through strategic tie-ups with corporate.

Obtained an order worth Euro 20 million in Ghana for providing safe water. The project, created the scale required to take the country’s profitability to the next level.

MOU Signoff with Diageo-Guinness Nigeria

MOU Signoff with Coca-Cola & NBC Nigeria

Coordination with UN Delegates Coordination with US Delegates

Delivered projects against agreed scope, budget, schedule & customer expectations

Social Change Initiative: Positive Impact

• The Change Agent : Successfully Implemented “Lead by Front” Strategy to overcome various challenges in Africa.

• Initiated well conceived social marketing programmes to change community behaviour towards safe water. These programmes are customized to spread awareness about the health benefits of safe water, even in communities where little or no health care knowledge exists. This has helped me to solve social and environmental problems.

• Implemented the overall community & social marketing strategy (including design of a behaviour change strategy for water , sanitation & hygiene) WASH.

• Trained and developed social marketing teams to execute community outreach programs & bcc campaigns.

SAVE WATER Campaign @ Ajara Community, Badagry, Nigeria

School Children Activities Initiative – The response of the communities has been overwhelming as reflected by the large gathering

Save Water Campaign @ Badagry

Involving School Children in Community Awareness Activities :Using fun and inspiring techniques such as art, music, storytelling, humour and hands-on practical activities, has proved a fantastic way to involve people

Community Meeting Initiatives with Church members & Women Members@ Mosque

Community Elders Engagement Activities @ Imepe Communities

Community Awareness Initiatives with personal involvement

Initiated Using Technology for Community Engagement• With this initiative able to reach

many communities within short time.

• Widening the exposure : SMS Text Messages on WASH

programme

• Making it easier to administer : Mobile Applications to track activities.

• Reducing manual input : Creative AV Content to communicate standard message

• Doing the analysis : GPS mapping for community engagement.

Conducting Awareness Campaign on safe drinking water @ Imepe Community with Audio & Video

Training WASH Volunteers Movie on Wheels Initiative with Audio & Video

Using Technology in Community Engagement Initiative

Door Knocking Activities @ Ilogbo Door Knocking Activities @ Adigbe

Door Knocking Activities @ Sabo

Door Knocking Activities @ Inukonu

Door Knocking activities to reach remote communities

Door Knocking Activities & Ajara Community Engagement @ Ilogbo

Coca-Cola - Public Toilet initiative

Community Engagement @ Ajeromi

Reaching Underserved Communities

Door knock activity @ Bammeke

Doorknock activity @ Ilogbo

Doorknocking activity @ Imepe Door knocking activity @ Adigbe

TEAM Building-Cross Functional Leadership

Door knocking activity @ Sabo Door knocking activity @ Ajara

MOU Signoff @ Ajeromi Community MOU Signoff @ Apapa Aliyagba Community

Created Confidence with Communities -with Transparent Policy

Community Health Centre-Pure Water Bore Water - New Product Initiative

Public Toilet Initiative Community Health Centre-Pure Water

Product Development - Solutions for safe drinking water

Meeting with Minister for Finance @ Lagos-NigeriaMOU Signoff @ Ijebu Ode LGA, Ogun , Nigeria

MOU Signoff with Imepe LGA MOU Signoff with Abeokuta LGA

Involving Local & State Government Initiatives:

MOU Signoff with Alimosho LGA MOU Signoff with Apete Ido LGA

Community Engagement @ Bammeke

Communities started influencing their local governments - Success Strategy

Mr.Varma Inaugural Speech @ Ijebu Ode

Mr.Varma Inaugural Speech @ Sabo, Ikorodu

Government Heads express their happiness with my Initiatives and extended support for future projects.

Communities vs. Corporate Engagement Initiatives

Community Engagement Activity @ ImepeCommunity Engagement Activity @ Adigbe

Community Awareness & Ilogbo,Abeokuta Community Awareness @ Alimosho

Communities Engagement Activities

Training WASH Volunteers Training Women Volunteers for WASH Initiative

On The Job Training to WASH Volunteers Door Knocking Activity by WASH Volunteers

Train the Trainer Initiative - Crucial part in Social Marketing

Health and hygiene education by conducting various activities in Schools.Few of these initiatives are shown below

Burrakatha (Traditional way to communicate

Child to community interaction

Education and Social Marketing - Key for Success

Children taking oath for drinking safe water

Women to community interaction

WASH Awareness Camp at Schools

“Even though we are providing safe drinking water, people were not ready to switch their present water source. Initiated water awareness camp at schools and shown the bacteria and other pathogens present in the water and how Ultra we were able to remove these contaminants. Educated students on how these pathogens can affect them and cause sickness. They had decided to educate their parents about perils of contaminated water”.

Mr.Varma interacting with School Children on WASH Awareness Activities

Training WASH Volunteers- Train the TrainerChildren taking oath for drinking safe water

WASH Awareness Camp at Schools: Established a real sense of participation, Encourage new people to get involved ,Inspire new thinking, Catalyse partnerships:

Summary:

Studies established that there is a significant reduction in health expenditures of consumer households.

Significant reduction in waterborne diseases among people consuming safe water which has led to improved productivity.

Over 75% reduction in the total monthly health expenditures.

About 60% reduction in the total school days lost in the community.

Approximately 70% reduction in the total work days lost.