session 8 summary v55

www.prunsvirata.blogspot.com

pRUNSViRATA

v55 Marketing Management

Session 8 : September 9, 2011

Pao Virata

V55 AGSB Hypermarketing Management Class

Session 8 – Top 10 Chapter Marketing Concepts SubmissionReminder – 10 Learning Questions Submission

pRUNSViRATA

Top 10 Chapter Concepts of Marketing Mangement by Philip Kotler , Kevin Lane Keller 13th Edition ( submitted and available online)

Chapters Presented Chapter by Maureen Lee Chapter by Homer Novilla Chapter by Fran Collantes

Lecture by vCoach Prof. Bong De Ungria Assignment for Session 9


Session 8 Summary Outline

pRUNSViRATA

http://www.slideshare.net/nezz29/ch3-gathering-information-and-scanning-environment


Top 10 ConceptsChapter 3 Marie Ness Cabahug



pRUNSViRATA

http://solcapala.blogspot.com/2011/09/top-10-concepts-in-chapter-4.html


Top 10 ConceptsChapter 4 Mirasol Capala



pRUNSViRATA

http://francollantes.blogspot.com/2011/09/top-10-ch5-concepts-creating-customer.html


Top 10 ConceptsChapter 5 Fran Collantes



pRUNSViRATA

http://www.slideshare.net/briand_09/10-concepts-chapter-7-analyzing-business-markets# www.prunsvirata.blogspot.

com

Top 10 ConceptsChapter 7 Briand Dayday

http://www.slideshare.net/briand_09/10-concepts-chapter-7-analyzing-business-markets




pRUNSViRATA

http://www.slideshare.net/maureen_martine_lee/kotler-ch9-brand-equity-top-10-concepts


Top 10 ConceptsChapter 9 Maureen Lee



pRUNSViRATA

http://manekamalibago.blogspot.com/


Top 10 ConceptsChapter 10 Maneka Malibago

http://manekamalibago.blogspot.com/

pRUNSViRATA

http://www.slideshare.net/sherryloumarzo/ch11-dealing-with-competition-marzo


Top 10 ConceptsChapter 11 Sherrylou Marzo



pRUNSViRATA

http://www.slideshare.net/Homieboi/markma-10concepts#


Top 10 ConceptsChapter 12 Homer Novilla

http://www.slideshare.net/Homieboi/markma-10concepts



pRUNSViRATA

http://pascualjuancho.blogspot.com/2011/09/top-10-concepts.html


Top 10 ConceptsChapter 13 Juancho Pascual



pRUNSViRATA

http://www.slideshare.net/phyxsiuss/chapter-14-developing-pricing-strategies-and-programs-9186948


Top 10 ConceptsChapter 14 Nice Quitoriano



pRUNSViRATA

http://www.slideshare.net/diram28/chapter-15-designing-and-managing-integrated-marketing-channels#


Top 10 ConceptsChapter 15 Divya Ramchandani

http://www.slideshare.net/diram28/chapter-15-designing-and-managing-integrated-marketing-channels

http://www.slideshare.net/diram28/chapter-15-designing-and-managing-integrated-marketing-channels

pRUNSViRATA

http://tualitorphory.blogspot.com/2011/09/top-10-learning-concepts-managing-mass_08.html


Top 10 ConceptsChapter 18 Theresia Situmorang



pRUNSViRATA

http://www.slideshare.net/paolovirata/paoloviratachap20-tenconceptssummary-9166218#


Top 10 ConceptsChapter 20 Paolo Virata

http://www.slideshare.net/paolovirata/paoloviratachap20-tenconceptssummary-9166218

http://www.slideshare.net/paolovirata/paoloviratachap20-tenconceptssummary-9166218

pRUNSViRATA






pRUNSViRATA



Presented Top 10 ConceptsChapter 9 Maureen Lee



pRUNSViRATA

http://www.slideshare.net/Homieboi/markma-10concepts#


Presented Top 10 ConceptsChapter 12 Homer Novilla




pRUNSViRATA



Presented Top 10 ConceptsChapter 5 Fran Collantes



pRUNSViRATA






pRUNSViRATA

Analogy of the Shirt

Learn by Coaching Uses an Innovative Approach to Learning Marketing Concepts by Asking the Student to Think Like a Professor

Learning by Coaching for Marketing Concept Mastery

www.slideshare.net


vCoach Bong discussed some important key points for Session 8 and these are the following…..

http://www.slideshare.net/josephdeungria/hm-concept-mastery-10-multiple-type-questions


http://www.slideshare.net/

pRUNSViRATA

Positive equity adds value to a product Negative equity drags down vale of the product We put brand to repeat sales We want to satisfy customers Perceived value is how much they get from what

they pay You have to offer the benefits to your customers


vCoach Bong mentioned key ideas for session 8 and these are the following……

pRUNSViRATA

If you continue to deliver to your customers they become loyal to you

Don’t over promise, the best thing is to under promise and over deliver

Not all customers are valuable because some are not profitable

You have to manage a database for customers you want to keep


vCoach Bong mentioned key ideas for session 8 and these are the following…… (con’t)

pRUNSViRATA






pRUNSViRATA

Let’s help one another master concepts for the midterms. See this file…


Use this template so that your files can be combined to create the midterm exam. Suggest you use your previous assignment as the starting point.

http://www.slideshare.net/josephdeungria/hm-downloadable-template-for-10-multiple-type-questions


Session 9 AssignmentTop 10 Learning Questions Reminders from vCoach Bong






pRUNSViRATA

Use this as a guide to better appreciate the difference between a good and bad question.

http://www.slideshare.net/josephdeungria/learning-marketing-by-asking-better-questions


Session 9 AssignmentTop 10 Learning Questions Reminders from vCoach Bong (con’t)



pRUNSViRATA

Email PowerPoint File by Thursday, Sept. 15, 11:59 PM - [email protected]

Embed in Blog – Post should load in 20 seconds

Post in FB – reply to this topic – v55 20 Year Hypermarketing Plan - Discussion Board - https://www.facebook.com/topic.php?uid=108200742563139&topic=261


Session 9 AssignmentSubmission Guidelines

mailto:[email protected]

https://www.facebook.com/topic.php?uid=108200742563139&topic=261

https://www.facebook.com/topic.php?uid=108200742563139&topic=261


pRUNSViRATA

v55 Marketing Management

Session 8 : September 9, 2011

Pao Virata

V55 AGSB Hypermarketing Management Class

Session 8 – Top 10 Chapter Marketing Concepts SubmissionReminder – 10 Learning Questions Submission

session 8 summary v55

Business

bong de ungriaassignment

chapters presented chapter

vcoach prof

fran collanteslecture

homer novillachapter

maureen leechapter

philip kotler

marketing mangement