session summary 13
TRANSCRIPT
Session Summary
Session 13
Belinda Anne Tamayo
February 24, 2012
http://beltamayo.blogspot.com.com
Session Summary Outline
1. Topics for 10 Steps Marketing Plan
2. Showed Google Online Alerts
3. Case Videos (50 First Dates)
4. Digital Videos
5. CEMEX Philippines Example
6. Videos on Marketing
7. Requirements
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Topics on 10 Steps Marketing
Plan
Sir asked the class which topics they would take on
No one can have the same topic
Some topics chosen: baby lotion, carbtrim, century tuna, fit n’ right
Deadline: 11:59pm of March 01, 2012
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Google Online Alerts
Sir showed the class how to use Google online alerts which sends you an e-mail every time your name is used online.
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Case Video (50 First Dates)
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How does marketing work in the real world?
It has to be always consistent with the brand image
It has to satisfy the needs and wants of consumers
It has to be unique
Marketing Videos
Source: http://bongdeungria.tumblr.com/
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Dolfenal
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Biogesic
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Century Tuna
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San Marino
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San Marino can’t say they’re better
Introduced Corned Tuna (an alternative to corned beef)
Century Corned Tuna
Expanded share because they also got the “corned beef eaters”
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Argentina
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555 Tuna
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CEMEX Philippines
CEMEX Milyonaryo Contest
Showed CEMEX Commercials
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Videos on Marketing
Source: icoach.com
Showed videos on:
o I Marketing in Context
o Creating and Capturing Value
o Working in different Industries
o Strategic Marketing Process
o Sales can create value at each stage of the buying process
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Requirements
Requirements next week (10 Steps in Marketing Plan)
Deadline: 11:59pm (March 01)
Late will not be accepted
There will be representatives that will report –chosen by Sir
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Session Summary
Session 13
Belinda Anne Tamayo
February 24, 2012
http://beltamayo.blogspot.com.com