1

Setting Up Your

Google Analytics

Account.

An Easy Set-Up

Guide.

2

How to Open a Google Account – it’s FREE

Go to: www.google.com/accounts

Click on create account.

Google will walk you through the process of opening up an account, once you have one

you can use all of Google’s free applications including Gmail, AdWords, Google Analytics

and many more.

3

The next screen will ask you for your details and to create a password etc.…

Fill in the fields and you will be sent a verification email to your nominated account.

4

Once you’ve set up your Google Account, go to: analytics.google.com

Sign into your new Google account.

5

This is the first screen you will see…

Click on Sign Up .

6

Create an Analytics Account > General Information

Website’s URL: put in the address of your website

Account Name: Create a name for your account

Time Zone country or territory: where you live

Time Zone: for the time you operate in

Fill in the required fields:

7

Create an Analytics Account > Contact Information

Enter your contact information into the fields.

8

Create an Analytics Account > Terms & Conditions

You will then be taken to a page with your tracking code…

9

Create an Analytics Account > Tracking Code

You will find your tracking code under the ‘Admin tab’, ‘tracking info’, then ‘tracking

code’. Follow the links through to see this:

Google Analytics will automatically generate the tracking code for your website, this is the

code that will sit in the back of your website and ‘talk’ to Google, telling it your website

visitor information.

Can I update the tracking code myself?

YES:

If your site sits on a CMS (Content Management System) that you have access to and know how to

use.

NO:

If your web developer does all your website stuff for you - but it’s an easy ‘cut & paste’

job, so it shouldn’t cost much. Email the code above and instructions to your website

administrator. Once they have added this tracking code to your website, go to the

Analytics Settings page to find out if your website is being tracked and data is being

collected.

10

Create an Analytics Account > Tracking Code > Check Status

Once you've correctly installed your tracking code, you should allow up to 24 hours for

data to appear in your account. It may take this long for Google Analytics to ‘talk’ to your

website and connect with the code. Once that happens, you are tracking visitors to your

website.

To check the status of your tracking, go to the ‘Admin’ tab, then ‘tracking info’ and

‘tracking code’:

Your status should say ‘Receiving traffic’.

If it is not working check the useful ‘Help’ feature and it will explain the reasons why it may not be:

11

Google Analytics > Accessing your Reports

To view your reports, click on the ‘reporting’ tab.

I suggest you take some time to read through the Introduction to Audience Analysis, watch the videos

and go through the tutorials.

12

Google Analytics > Dashboard

The Dashboard is the overall view of your analytics account. It gives you the ‘big picture’

of your analytics for your web site. You can find the dashboard by clicking on the left

hand side menu bar.

This page will give you quite important information about your account. But do take a few

moments to play around and explore each of the buttons on the left hand side under

dashboard – these will give you a deeper dive into your site’s statistics and overall

performance.

In conclusion:

Google Analytics is a great way to see how your audience are using and finding your website. You can

find out their demographics and characteristics.

I highly suggest that you take some time to play with it, going through all the tabs and listening to the

tutorials as needed.

It is all very self-explanatory and the help functions are also a great resource to get you through.

13