“The movie is about two talents coming together and end up fighting and splitting because of ego clashes. Will they come together again or no is

something one will know if they watch “SHAMITABH”

The plot involves Bachchan lending his voice to a deaf and mute junior artiste played by Dhanush in the film. Akhsara Hassan plays the leading

lady in the movie with Rekha as the supporting cast”

Dhanush

Akshara Haasan

Amitabh Bachchan

Studio: Eros InternationalProduction: Hope productions and othersDirector: R.BalkiCinematographer: P.C SreeramMusic: IlaiyaraajaRelease date: 6th February

Demographics

Age group 15- 60 years

Social Economic Class - A1, A2, B1, B2

Upper/ Upper Middle and Middle class

Tier 1 Tier 2 cities

Psychographics

Family audience & Young adults

Fans of Amitabh Bachchan in Bollywood

Fans of Dhanush in the Kollywood

Metro audiences

The Drama involving clash of egos between two people in the film industry where one is proving to be superior than other.

Rugged and realistic styled that touches your heart

Genre: Sensible Drama

East Punjab

Mumbai

Delhi- UP

C.P.

C. I

Nizam- Andra Pradesh

Rajasthan

Bihar and Jharkhand

West Bengal

Orissa

Mysore

Assam

Tamil Nadu – Kerala

International: UK, UAE

STRENGTH

• Amitabh and R.Balki come together

for another movie after Paa

• Dhanush second movie in Bollywood

after a hit movie Ranjhaana

• Amitabh And Rekha comiang

together after Silsilla

• Look of Amitabh Bachchan in the

movie

• Cameos by various celebrities like

Karan Johar, Anurag Kashap, Ekta

Kapoor, Boney Kapoor, Javed Akhtar

• Eros International collaboration &

Release in 3000+ screen world wide

WEAKNESS

•Akhshara Hassan is not an

established Actress.

•Negligible controversies that

can be created for the buzz

•The only established Actor in

the movie is Amitabh Bachchan

OPPORTUNITIES

• Single Bollywood release of

that week

•No strong Hollywood movie

releases for the week

•Dhanush and R Balki are

popular in south the viewership

of the movie can also increase

in those regions

•Rajnikanth And Kamal Hassan

can also be used to promote

the movie

THREATS

• Shamitabh has to gain its feet in

the week as Roy is the movie

coming next week which

promises good content

•Also the Famous Hollywood

Release Fifty Shades of Grey is

about to Release the Same day

•Could Stand Competition from

movies like Baby and Dolly ki

Dolli

Directors and producers doing cameos in the movie can promote the movie on their social network as well as in interviews where they can share their experiences working with R Balki

The star cast tours in cities like Mumbai, Delhi, Ahmedabad, Kolkata, Bangalore and Jaipur

Visit to shows like Comedy Nights with Kapil, Zooming with Omar, Bollywood Business with Komal Nahata and Kaun Banega Crorepati

Merchandising

Happily Unmarried

Pantaloons

Media Partners

Big 92.7 FM

Danik Jagran

ABP news

Hair and Make-Up Partners

B-Blunt

Style Partners

Reid & Taylor

Out Film Partner

Centre fresh

Cannon or Nikon

Sunglasses: Polaroid

“MARKETING IS A CONTEST FOR PEOPLE’S ATTENTION”

Sing Piddly in your own style in the

bathroom and post it on YouTube with

#MyPiddly

The best one would receive Shamitabh

goodies from Polariod

What?

Interactive screen set up

Amitabh Bachchan’s signature dialogues and an activity associated with the film to communicate to the audience

Location?

Malls

“Scotch mein;Paani who”

Get a SHAMITABH drink free during happy hours in prominent lounges and pubs in the special SHAMITABH shot glasses

Akshara Hassan judging a dance event in upcoming college festival Cutting Chai.

Star cast promoting their movie at various college festivals

Cut outs of Shamitabh standees with Amitabh & Dhanush look in the malls

Piddly selfie: Toilet seat looking chairs with a flush attached as a mike

Click your Piddly selfie and post with #MyPiddlyLook

Get the Look: Cut outs oh the look with the glares to be set near bus stands, Malls, Theatres

Put in your face and get the SHAMITABH look selfie

Articles:

Shamitabh became the first Bollywood film to be shot in the Finnish Laplands and in Helsinki.

Dhanush did a few dastardly stunts in the film!

Kamal Hassan and Rajnikanth promoting illairaja’s Music concert

An Initiative to NGO Kids:

Star Cast of the movie goes to Deaf and Dumb Kids NGO and promote their film by taking an acting session

Shamitabh T-shirts launch.

Fashion show introducing Akshara where she performs dance

Actors performing or singing in award events(Amitabh singing Piddly)

Big B day with Big FM on 5th Feb 2015 where all Amitabh Bachchan songs will be played along with Amitabh as well as the cast speaking about

SHAMITABH

Interactive hour when people can call up and ask about the movie related stuff

OOH

Tier 1 & Tier 2 cities particularly Hyderabad, Ahmedabad, Delhi, Jaipur, Mumbai, Bangalore, Kolkata can be targeted with hoarding at prominent places

Newspapers

Ads in newspapers like The Times of India, Hindustan times, DNA, Dainik Jagran.

Television

The movie could be promoted on famous Shows like Comedy Nights with Kapil, etc.

Coasters and set of three shot glasses set: SH.AMI.TABH

Shot glasses and T-Shirts given to the contest winners

Posters outside the bathroom door and other places in the mall

What?

Piddly songs playing in the washrooms within malls & theatres

How?

As soon as a person in the washroom lifts the Water Jet, The song Piddly starts playing

Attach your name with the person who is your partner in your talent

Write one line about it with the name formed along with #Shamitabh

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

1 2 3

4 5 6 7 8 9 10

11 12 13 14 15 16 17

18 19 20

First Look of

Shamitabh

revealed

21 22 23 24

25 26 27 28 29 30 31

August 2014

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

1 2 3 4 5 6 7

8

Akshara’s First Look

Revealed

9 10 11 12 13 14

15 16 17 18 19 20 21

22

Audio Trailer Of

Shamitabh released

23

Poster 2 , Poster 3,

Poster 4

24

Audio Trailer Of

Shamitabh

25 26 27 28

29 30 31

Piddly Song

Release

December 2014

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

1 2 3 4

5 6 7 8 9 10 11

12 13 14 15 16 17 18

19 20 21

Second Trailer Of

Shamitabh On

You Tube

22 23 24 25

26 27 28 29 30 31

January 2015

No. Title Lyrics Singer(s) Length

1. "Ishq E Phillum" Swanand Kirkire Suraj Jagan 04:30

2. "Sha Sha Sha Mi Mi Mi" Kausar Munir Caralisa Monteiro 05:20

3. "Piddly Si Baatein" Swanand Kirkire Amitabh Bachchan 05:09

4. "Stereophonic Sannata" Swanand Kirkire Shruti Haasan 04:59

5. "Thappad" Swanand Kirkire Suraj Jagan & Earl D'Souza 04:07

6. "Lifebuoy" Swanand Kirkire Suraj Jagan 01:54