SHAMMARA LAWRENCEMultimedia Journalist and Copywriter

Specialities: Fashion, Beauty, and Lifestyle

Contact: shammara.lawrence@gmail.com

ABOUT ME Hi, I'm Shammara Lawrence! I'm a New York-based media enthusiast, multimedia journalist, and copywriter

who thrives off crafting unique and engaging content for the masses. I have a range of experience writing for aselection of incredible global publications and brands across a wide range of subjects, primarily in fashion,

beauty, and lifestyle. I'm also well-versed in conducting interviews, having interviewed people from all walks oflife from celebrities (Cyndi Lauper, Lizzo, Serena Williams, SZA) and influencers (Jackie Aina, Justine Skye) to

all sorts of culturally-influential icons (Diane von Furstenberg, Betsey Johnson).

Alongside my editorial work for outlets like Teen Vogue, Allure, NBC Better, Glamour, Refinery29, Marie Claire,and Essence, I've had the pleasure to help brands like Swarovski, Toni&Guy, and Ulta Beauty elevate theiroverall image and engage their audience in new and interesting ways in the digital age. My copywriting

specialities include product descriptions, blog writing, and social media.

If you're looking for someone who is on the pulse of the cultural zeitgeist and has a strong creative eye andpoint of view about beauty and fashion — I'm your girl!

SERVICES Editorial content ideation

and creationBranded content Ideation, planning, andexecution for beauty andfashion campaigns Social media copy Website copy Product descriptions Blog writing Editorial consulting

ULTA BEAUTY X ALLURE SEE YOURSELF, SEE EACH OTHER

See Yourself, See Each Other, is a video and portrait series sponsored by Ulta Beauty for Allure that aims to break downlongstanding beauty standards by highlighting the beauty in

all of our uniqueness. The series covered five differentsubjects: representation, body positivity, skin acceptance,

hair, and gender identity. For the project, I crafted thecampaign's mission statement and wrote two of the essays on

representation and body positivity that accompanied thevideos on the same themes. I also wrote the video descriptions

and headlines that appeared on Allure.com, and I served astalent for the videos on body positivity and representation.

You can watch the videos and read all of the essays at:https://www.allure.com/story/see-yourself-see-each-other

ULTA BEAUTY X ALLURESEE YOURSELF, SEE EACH OTHER

TONI&GUY

I assisted TONI&GUY, a premiere hairdressing brand, with therelaunch of their blog, an editorial destination where people

could explore the latest beauty trends, find hair care tipsbased on their hair type, and discover new hairstyle ideas for

their next hairdo.

TONI&GUY

THE FINANCIAL DIET

For millennial-focused personal finance site, The Financial

Diet, I copyedited stories from contributors for the site, and Iwrote aspirational social copy for their Instagram page on

everything from personal finance tips to shopping and generallife advice.

THE FINANCIAL DIET

SWAROVSKI

I assisted the North American creative team at Swarovski withwriting copy for their new collection pages and the Style Edit

section on Swarovski’s website, where shoppers can findrelevant styling tips and interviews with brand ambassadors. I

also strategized and crafted posts for the brand's Twitter,Facebook, and Instagram pages for upcoming months based on

seasonal storytelling and marketing goals.

SWAROVSKI

SWAROVSKI

EDITORIAL WORK

Bylines: Teen Vogue, Allure, NBC Better, MTV News, Glamour, Refinery29, Marie Claire, Essence, Bustle, i-D, The Zoe Report, Total Beauty, TheFashion Spot

Beats: Fashion, Beauty, Entertainment, Culture, Travel, Wellness, Personal Finance