shared value india membership
TRANSCRIPT
Shared Value Initiative India Dr. Amit Kapoor
Chairman, Shared Value Initiative India
&
Sandeep Goyal
CEO, Shared Value Initiative India
Website: www.sharedvalue.in
3
How the World Thinks About Capitalism?
• [-] Big Businesses are Not Clean; Not Ethical
• [-] Poor gets Poorer in Capitalist Economies
• [-] Favour Protectionist Measures rather than ‘Open Economies’
• [+] Free Enterprise System Better for Poverty Alleviation than Government
• [+] Government should invest more on infrastructure than welfare benefits
• [+-] India – Business and Society’s Interests Match Well; Other Nations do
no agree.
Source: https://social.shorthand.com/montie/3C6iES9yjf/what-the-world-thinks-of-capitalism
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Reality Check - The Bottom 4 Billion
• Significant Unmet Needs
• Dependent on Informal or Subsistent Livelihoods
• Live and Transact in an Informal Economy
• Face BoP Penalty
• Need Scalable & Replicable Solutions
– Government, NGOs, CSOs lack ability to scale and implement market oriented
business models
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Defining Shared Value
• Policies and practices for Competitive Advantage
• Corporate Strategy for creating unique business value by integrating socio-
environmental benefits with economic gains
• Not Philanthropy or CSR Activity
Reconceiving
Products and
Markets
Redefining
Productivity in
Value Chains
Enabling Local
Cluster
Development
Reconceiving Products
and Markets
Meeting social or environmental
needs through products or
services
Addressing underserved
customers
Focus on innovations with a
sense of purpose
Reconfiguring Value
Chains
Target environmental or social
constraints in the value chain
Changing practices in the value
chain to drive productivity
Enabling Local Cluster
Development
Improving the communities
where a company operates to
boost productivity, innovation,
and growth
Source: Adapted from HBR 2011 article “Creating Shared Value” by Prof. Michael Porter & Mark Kramer
How to Implement Shared Value?
Aravind Eyecare, Novartis
Arogya Parivar, Selco, Attero
Recycling, Janta Meals
HUL iShakti, Mother Dairy
Mirakle Couriers
Jaipur Rugs, Adani Farm-Pik,
Under the Mango Tree8
Institute for Competitiveness, India • An independent, international initiative centred in
India, dedicated to enlarging and disseminating the
body of research and knowledge on competition and
strategy, pioneered over the last 25 years by
Professor M.E. Porter of the Institute for Strategy and
Competitiveness, Harvard Business School (ISC,
HBS), USA
• Conducts and supports indigenous research, offers
academic and executive courses, and provides
advisory services to the corporate set-ups and the
governments
• Studies competition and its implications for company
strategy; the competitiveness of nations, regions &
cities
Shared Value Initiative, USA • A global community of leaders who find business
opportunities in societal challenges.
• The Initiative was announced as a Commitment to
Action for the Clinton Global Initiative Annual Meeting in
2012.
• Connects practitioners in search of the most effective
ways to implement shared value using the shared
value framework pioneered by Professor Michael Porter
and Mr. Mark Kramer
• Enables a platform for the companies, civil society
organizations, and governments to redefine capitalism
by leveraging the power of market-based competition in
addressing social problems.
Objective To bring the realization, understanding, adoption and implementation of the best practices for creating shared
value among the organizations operating in India, thereby accelerating the economic and social progress towards
a more equitable and sustainable India.
Started as Partnership between IFC, India and SVI, USA
About SVII – What and What Not?
• A non-profit, non-partisan, non-governmental organization that
aims to influence the change in focus and approach of the
organizations and institutions in India towards redefining capitalism
• Not intended to be a lobbying group
• Community of corporate CXOs, government, media, investors,
academic communities and civil society leaders committed to
redefining capitalism in terms of finding business opportunities in
societal challenges thereby leading to future prosperity of all Indians
• Embraces shift towards leveraging the power of market based
competition in addressing social problems while making economic
gains.
• Unique effort for delivering ideas and best practices among shared
value practitioners, proponents and stakeholders via peer-to-peer
exchange, research insights, networking, strategy and
implementation programmes
Serve & Thrive
Serve
Survive
Workshops, Events &
Programs
Shared Value Summit
Shared Value Index
Shared Value
Enterprise
Shared Value
Certification
Creating Shared Value
– Porter Prize
Our Activities and Engagements
Conducting workshops, events and programs around shared value concept,
success stories, innovations, implementation successes and challenges globally
Organizing annual summit to bring together the business thinkers and leaders on a
common platform for ideation and sharing of best practices around shared value
Launching the equivalent of Tradable Index, which will enable the social
performance assessment of listed companies on Shared Value Index vis-à-vis
financial performance on other indices
Comprehensive Assessment and Endorsement / Labeling of enterprises as Shared
Value Enterprise
Training and Certifying professionals & firms on shared value understanding and
implementation capabilities thereby creating a pool of skilled resources for
providing shared value consulting to corporates, governments, NGOs and CSO
The annual award recognizes the best in class enterprises that have showcased
shared value implementation at project level or enterprise level. The best enterprise
gets awarded Porter Prize for creating shared value
Partner’s Day Bringing together the partners and global shared value experts and thinkers for a
day before annual shared value summit
Months
Network Meetings & Round Tables •Half yearly round tables around shared value theme,
success stories and new insights.
Research and Publications •Articles, case studies, reports related to shared value impact,
trends and success stories
Activities
Apr
2016
Sep
2016 May
2016
Jun
2016
Jul
2016
Aug
2016
Oct
2016
6 7 8 3 2 1 5 4
Feb
2017
Dec
2016 Jan
2017
Mar
2017
11 12 10 9
Nov
2016
SVII Calendar for 2016
Social Media & Newsletter •Monthly newsletter and Online access to interesting trends,
insights, success stories, blogs, innovations and shared value
events / dialogues
Shared Value Summit •Two day summit having participation from shared value
experts (public, private, NGO, government, academics);
showcasing emerging trends, success stories and themes
globally and in India
Shared Value Enterprise • Recognizing the corporations as SVE based upon evaluation
by a team of shared value experts
Shared Value Index
Trainings and Workshops for Corporations
Ongoing
Ongoing
Ongoing Application, Audit, Assessment Phase
For Members to increase the acceptance at company level
Ongoing
Creating Shared Value – Porter Prize
• Shared Value Initiative India recognizes the enterprises (big or small) that are using shared value activities in their business models and bringing a positive change in society
• Exceptional Organizations showing Shared Value Orientation are awarded Porter Prize on Creating Shared Value
• Winners of Porter Prize on CSV for the year 2015
– JSW Group
– Jain Irrigation
• Winners (2012 – 2014)
– Hindustan Unilever Limited (2014)
– Rallis India Limited (2013)
– Godrej Group (2013)
– Mother Dairy (2012)
– ICICI Lombard (2012)
Shared Value Enterprises - Porter Prize Winners
• Shared Value Enterprise (SVE) recognize companies that are creating economic and social impact through a profitable business model
• An endorsement for companies that will highlight their corporate credibility in creating a positive impact on society
• A shared value enterprise would be looked upon as change maker that many companies will look up to.
• The endorsement will bring to fore that a company is acting as a force for good in society
• The enterprises will be celebrated at the yearly Shared Value Summit in India
• Companies will be accessed across the following parameters
Business Inputs
Social Outputs
Social Outcomes
Business Value
Created
Business Inputs– time, manpower, capital
Social Output – No. of people reached etc.
Social Outcomes – Increase in household
income, Decrease in illness
Economic Outcomes – Sales, revenues,
market share etc.
Recognizing the Changemakers -
Shared Value Enterprise
• Training and certifying professionals & firms on shared value understanding and
implementation capabilities thereby creating a pool of skilled resources for providing
shared value consulting to corporates, governments, NGOs and CSO
• The training program comprises of modules on shared value across industries and
geographies , the client landscape, identification of shared value opportunities, initiative
design, shared value measurement, and enterprise-level components of shared value
strategy.
• The key focus areas of the course will be:
– Understanding the shared value fundamentals
– Creating shared value – project level or enterprise level
– Designing shared value strategy and business Models
– Challenges for shared value implementation
– Metrics for shared value – economic, social and environmental, outputs and
outcomes
– Scaling shared value initiatives
Shared Value Certification
• Launching the equivalent of tradable Index, which will enable the social performance assessment
of listed companies on Shared Value Index vis-à-vis financial performance on other indices
• Evaluate the companies on parameters that reflects the creation of shared value. Each company
listed on the index will be assessed based on the parameters representing their shared value
approaches
• The index will be applicable to companies involved in making a positive change in society or
environment while being economically sustainable.
• The companies on the index will be evaluated on yearly basis and those who show consistent
progress will be retained as part of Index pool
Step 1
Identification of Parameters
Step 2
Data Collection
Step 3
Measuring the Index
Step 4
Analysing the Index
Shared Value Index
• Shared Value Summit is the annual event for shared value practitioners and leaders who are looking at making a difference to the world by redefining their business models. The event convenes the foremost thinkers (industry, consulting and academic) from the field of shared value to discuss, deliberate and formulate action strategies.
• Partners Day is a day long event, which is held one day before Shared Value Summit. This day belongs to the member partners of Shared Value Initiative India, who learn, discuss and engage in activities, discussions and networking.
Partners Day (19 Nov 2015) • Top executives from member partners including Abbott, SealedAir, ReachScale, Mother Dairy, et al. participated
for the partners day
• Global business thinkers and leaders like Justin Bakule, Executive Director – Shared Value Initiative, Rishi Agarwal, Director – Consulting Team at FSG, David Wilcox , Founder – ReachScale, Shelly Batra, Founder – Operation Asha, Jasraj Virdi, Associate Director - Corporate Citizenship at Abbott India Limited among others were present on the day
• The key learning outcomes for the day were –
– Tangible models of measurement are required to make shared value adoption a widespread phenomenon
– There are different ways to create shared value across industries
– Partnership with government and right kind of NGOs play a crucial role in effective implementation of shared value strategies
– Shared value is about social and economic objectives going in tandem towards nation’s inclusive development
– Technology & innovations are essential in development of non-exploitative business models that create a positive impact on society
Shared Value Summit & Partner’s Day
Get Involved
Becoming a member
Supporting the initiative by funding our activities
around research, events, and whitepapers
Creating awareness about Shared Value and
its significance
Participate in Shared Value Summit and
Shared Value Enterprise
We invite information and inputs from Indian government, corporates and civil society to setup
and expand the practice of Shared Value in India. The on-field actions around Shared Value
philosophy will add tremendous value in enhancing the social and environmental progress of
our country.
SVII - Become a Partner
SVII Membership – What does it mean?
• Companies need to acknowledge and adopt Shared Value principle to
gain competitive advantage via differentiation and shift in positioning
towards conscious capitalism
• SVII envisions mentoring, networking and knowledge support to those
companies, civil society organizations and government institutions in
India, which are committed to adopting shared value as a practice
• By joining the SVII, you will learn from and contributing to the practice,
staying informed about the latest thinking and practice models, and
connecting with the cross-industry peers.
• Members get an opportunity to add their voice to a movement seeking to
shape our nation’s strategy on issues as well as suggest possible
solutions
• Amplification of the voice via Shared Value platform
• Insightful thought leadership, Networking and knowledge exchange with
industry experts, leaders, peers and different institutions
Publications: Reports, Case
Studies, Articles
Communication: Social Media,
Blogs & Website
Round Tables, Shared Value Conference & Certification
Trainings
Cross-Industry & Cross-Institution Collaboration &
Networking
Experienced Leadership SVII is guided by Mike Kramer of FSG and Prof. Michael Porter of
Harvard Business School, USA
Knowledge Platform Participation in shared value workshops, online shared value communities,
webinars, round-tables, speaking sessions by shared value practitioners
and experts and access to case studies on successful shared value
initiatives
Networking Opportunity
Participation in Annual Conference having a congruence of global shared
value experts, practice leaders and enthusiasts from the research
institutions, companies, civil society and government organizations
Shift Towards the Future SVII is an exclusive regional partner of Shared Value (US) in India. Joining
SVII enables exclusive access to the shared value thought leadership and
expertise available in India
Drive Your Presence Amplification of your voice and brand via SVII shared value platform
comprising community groups, events, workshops, round-tables,
webinars, annual conference
Transformation - Trainings Create case studies on successful shared value initiatives by member
organization and conduct one trainings / workshops annually for
employees / management of member organization to enable the shift in
organizational mindset towards shared value
Shape the Initiative in India Exclusive Partner/ Leadership Council position in SVII Board enables an
opportunity to shape the future strategy of SVII, drive the research agenda
and contribute to the nation’s strategy towards shared value solutions
Shared Value Enterprise Participate in “Shared Value Enterprise” certification as well as become a
part of unique initiatives towards devising a “Shared Value Enterprise”
assessment framework and “Shared Value Index” metrics
SVII Membership – Why You Should Join Us?
SVII Membership – How to Become a Part of Initiative?
• Membership is by invitation, based on a criterion and is offered to the corporate CXOs,
government, media, investors, academic communities and civil society leaders who have shown
stewardship in their business interests as well as the communities in which they operate.
• Membership is for 3 years. Membership fee is structured to ensure the sustainability of the SVII
in terms of rigor and impact while enabling the participation of all types of high-impact
organizations.
Membership Type Who Annual Fees
(USD)
Exclusive Partner Multinational Corporations, Conglomerates, Trade bodies, Government 500000
Leadership Council Multinational Corporations, Conglomerates, Trade bodies, Government 250000
Executive Council Multinational Corporations, Conglomerates, Indian Corporates, Trade
bodies, Government
50000
Supporter Corporations, Embassies, Government, Civil Society Organizations 20000
Associate Organizations, Embassies, Government, Civil Society Organizations,
Educational Institutes, Think Tanks, International Bodies, Thought
Leaders, Thinkers
10000
For membership benefits and details, please refer to http://sharedvalue.in/membership/
Just to Recap - Shared Value Initiative in India
• Institute for Competitiveness, India has been identified as the Indian knot (Regional Partner) in
the global network of Shared Value Initiative division of FSG, Inc., a Massachusetts non-profit
corporation. IFC has setup Shared Value Initiative India (SVII) in Feb 2015.
• Shared Value Initiative, USA was launched in 2012 as a Clinton Global Initiative Commitment
to Action with the support of Mark Kramer, Harvard Business School Professor Michael Porter, and
the new executive director of the initiative, Justin Bakule, formerly a managing director at FSG.
• Shared Value Concept has proved itself over the last four years after launch in USA. The entire
ecosystem including partners, knowledge base, best practices, and case studies has seen
consistent growth and acceptance among the global enterprises over the years. The best
practices, learnings and network of Shared Value Initiative, USA are available to SVII for building
a shared value ecosystem in India.
• Shared Value Initiative is aligned with Sustainable Development Goals thereby offering an
opportunity to evaluate and action on SDGs in a better manner.
• This platform acts as a strategic toolkit for leaders who want to strategize, implement or sustain a
Shared Value program.
Thank You
U 24/8, DLF Phase 3, Gurgaon 122002, Haryana, India
Tel: +91 124 437 66 76; Email: [email protected]
Website: www.sharedvalue.in