shelley forney - apwa iowaiowa.apwa.net/content/chapters/iowa.apwa.net/file/2016 spring...shelley...
TRANSCRIPT
Who I am
Mission Support victims of cell phone
distracted driving and families of victims
Increase public awareness of the dangers of distracted driving
Vision Prevent injuries and save
lives by eliminating cell phone use while driving.
• NO MORE dangerous than putting on makeup, eating fast food, tuning your radio or reading a map while driving.
• Most people can multi-task while driving.
• Hands-free phones are safe to use while driving
• It’s no more dangerous than talking to a passenger. Source- ©National Safety Council 2012,
Distraction.gov-Get the Facts, AAA Foundation
• Drivers talking on hand-held or hands-free devices increase their risk of a crash 2-4 times
• Drivers text messaging increase their risk of a crash by 8 times
• Distractions can cause significant impairments to driving:
• Suppress brain activity
• Increase the amount of time it takes to react
• Decrease visual scanning of the driving environment
Sources- AAA Foundation for Traffic Safety, Drews- Human Factors, NHTSA-Crash Avoidance, McEvoy-British Medical Journal, Redelmeier-New England Journal of Medicine
Source-NHTSA, National Safety Council: Cell Phone Crash Estimate Model
• In 2015 38,300 people were killed on U.S. roads and 4.4 million were seriously injured. NSC
shares that 2015 saw the largest year-over-year motor vehicle death increase in 50 years.
• An estimated 1 in 4 car crashes involve cell phone use
• Leading cause of death for people 1 to 35
• A texting driver is more prone to crash than a driver with a .08 blood alcohol
Source-AAA Foundation for Traffic Safety and Texas A&M Transportation Institute, Distracted.driving.nsc.org, IHS Automotive -2014
Automotive infotainment systems – • Predicted to grow from 6.9 million vehicles on the road in 2014 to 370 million by
2020 • Voice-to-Text features require drivers to look at the translated messages to
correct and is more distracting than typing. • Connected navigation, Multimedia streaming, Social media and In-car Wi-Fi
hotspots are all distracting drivers causing increased crash risk. • Drivers believe they are making the safe choice by using a hands-free device, it’s
just not true. Your brain remains distracted by the conversation.
Inattention Blindness
What is the Risk?
“Look” but don’t “see”
Drivers fail to see what is around them
Don’t remember objects they look at
Drivers miss traffic signals, signs, exit ramps
Source: David Strayer, Cognitive Neuroscientist Univ. of Utah
Multitasking is a myth
• Human brains do not perform two tasks at same time
• Brain handles tasks one after another
• Switching between tasks takes time
• Cost in reaction time
Source: David Strayer, Cognitive Neuroscientist Univ. of Utah
Joseph Perry Teater (Apr 4th 1991 to Jan 20th 2004)
Spring Lake, MI
• 7th Grader
• 20 yr. old driver
• Talking on cell phone
• Looking out window
• Ran red light
• Passing 4 stopped cars & a school bus
Erica Leanne Forney Aug 25, 1999 - Nov 27, 2008
Fort Collins, CO
• 9 years old
• 36 yr. old driver
• Finishing a call
This is the last picture taken of my family with Erica (in the front in blue) 2008
My family now (Erica in a picture frame beside us). Her life was taken from her by one cell phone call
• Lead by example: don’t call or text while driving
• Change your outgoing message on your phone saying your “driving or are
unavailable”
• Don’t text/call others when you know they are driving
• Speak up if the driver in your car is distracted by their phone
• Spread the word about the dangers of distracted driving
Shelley Forney Speaker & Advocate For Cell Free Driving
Phone: (970) 691-5997 Email: [email protected]