shippingklubbenÅlesund · 4. optimar delivery model 36 unparalleled track record of repeat...

39
A TRUSTED PARTNER IN AUTOMATION AND ROBOTICS Working with you to ensure safe, clean, profitable food processing … from start to finish Shippingklubben Ålesund March 6 th 2018

Upload: others

Post on 06-Oct-2020

0 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: ShippingklubbenÅlesund · 4. Optimar delivery model 36 Unparalleled track record of repeat business from satisfied customers Example of repeat business from customer: Havfisk project

A TRUSTED PARTNERIN AUTOMATION AND ROBOTICS

Working with you to ensure safe, clean, profitable food processing … from start to finish

Shippingklubben ÅlesundMarch 6th 2018

Page 2: ShippingklubbenÅlesund · 4. Optimar delivery model 36 Unparalleled track record of repeat business from satisfied customers Example of repeat business from customer: Havfisk project

1. Company introduction

2. Optimar value proposition

3. Segment overview

2

4. Optimar delivery model

5. Market, Business plan and financials

Page 3: ShippingklubbenÅlesund · 4. Optimar delivery model 36 Unparalleled track record of repeat business from satisfied customers Example of repeat business from customer: Havfisk project

1. Company introduction

3

Optimar Group - a global leader in automated fish processing and handling solutions

More than 80 years experience

>50% of all production exported

24/7 availability and service

400+ employees

90+ within engineering and R&D

40% annual organic growth since 2014

800+ installations worldwide

Valderøya (199)

Stette (35)

Stranda (30)

Vigo (57)

Seattle (35)

Galati/Braila (45)

Optimar facilities:

Page 4: ShippingklubbenÅlesund · 4. Optimar delivery model 36 Unparalleled track record of repeat business from satisfied customers Example of repeat business from customer: Havfisk project

1. Company introduction

4

We are headquartered in the heart of the Norwegian maritime and seafood eco-system

A maritime cluster well known for sharing

competence and expertise, making it possible to be at the forefront of innovation and product development

Page 5: ShippingklubbenÅlesund · 4. Optimar delivery model 36 Unparalleled track record of repeat business from satisfied customers Example of repeat business from customer: Havfisk project

1. Company introduction

5

Optimar is a global technology leader, and we have experience from deliveries to all parts of the world

Optimar locations

Core markets

Other markets with delivery track record

Representatives / agents30+ countries

worldwide

Sales by geography (2016)

Other Europe

Russia

Other

USA

Norway

Page 6: ShippingklubbenÅlesund · 4. Optimar delivery model 36 Unparalleled track record of repeat business from satisfied customers Example of repeat business from customer: Havfisk project

1. Company introduction

6

Key differentiation through reach and span of capabilities

Pre-2014:Separate companies

2014-2015:Consolidation

2016 Synergies leading to commercial success

Leader in highly automated fish processing systems

Smaller competitor of Optimar with strong sales and sourcing

capabilities

Niche provider to the aquaculture industry

Combined know-how, capacity and

distribution to realize synergies

R&D synergies and capacity accelerating sales

Reinforced global #1 position within onboard and onshore processing

solutions

Developed aquaculture as integrated part of offering

Integrated turnkey project deliveries

3

1

2

4

Page 7: ShippingklubbenÅlesund · 4. Optimar delivery model 36 Unparalleled track record of repeat business from satisfied customers Example of repeat business from customer: Havfisk project

1. Company introduction

7

Transformational shift from founder-oriented to corporate management structure

Kjell Inge LarsenVP Project

Management

Frode KjølåsEVP Concept & R&D

Børge NakkenVP Contract & Procurement

Erik WestreVP R&D

Håvard SætrePresident & CEO

Asbjørn SolevågseideEVP Sales and Marketing

Peder StetteEVP & CTO

Hans Fredrik FurstrandCFO

Bjørn SkjeltenHR/HSE/QA

Arnt Sigurd DahleVP Production

Ole Andreas HolmVP Service & Aftermarket

Anita LervikVP Engineering

Pre-2014:Founder-oriented structures

2016 Corporate management structure

Page 8: ShippingklubbenÅlesund · 4. Optimar delivery model 36 Unparalleled track record of repeat business from satisfied customers Example of repeat business from customer: Havfisk project

1. Company introduction

2. Optimar value proposition

3. Segment overview

8

4. Optimar delivery model

5. Market, Business plan and financials

Page 9: ShippingklubbenÅlesund · 4. Optimar delivery model 36 Unparalleled track record of repeat business from satisfied customers Example of repeat business from customer: Havfisk project

Factory trawler with onboard processing capabilities

Processing vessel

Processing facility

9

Optimar’s solutions are relevant to all types of seafood, both wild catch and aquaculture

Coastal fishing vessel

Marine cage (aquaculture)

Processing facility

Value added processing facility

High-volume, high-value seafood

Is either caught (wild catch) or farmed

(aquaculture)

Processed on board or on shore (primary

processing)

Transported to wholesaler or further

processing

Distributed to supermarkets or sold directly to customers

Value added processing

= segments where Optimar delivers products and solutions

2. Optimar value proposition

Page 10: ShippingklubbenÅlesund · 4. Optimar delivery model 36 Unparalleled track record of repeat business from satisfied customers Example of repeat business from customer: Havfisk project

10

Turnkey solutions combined with blockbuster products within a range of product categories

Mac

hin

e fe

edin

g

Co

nve

yin

g

Stu

nn

ing

and

ble

ed

ing

Gu

ttin

g

Cle

anin

g

Hea

din

g

Wei

ghin

g

Gra

din

g an

d s

ort

ing

Fille

tin

g

Trim

min

g

Pin

bo

ne

rem

ova

l

Skin

nin

g

Po

rtio

nin

g

Qu

alit

y co

ntr

ol

Free

zin

g

Pac

kagi

ng

Pal

leti

zin

g

Co

ntr

ol s

oft

war

e

Syst

em in

tegr

atio

n

()

Transport Slaughtering Cutting End of line IT Proj.

Optimar delivery

Typically included as 3rd party components in turnkey deliveries

2. Optimar value proposition

Page 11: ShippingklubbenÅlesund · 4. Optimar delivery model 36 Unparalleled track record of repeat business from satisfied customers Example of repeat business from customer: Havfisk project

2. Optimar value proposition

11

Optimar enables customers to produce with higher quality, lower cost, in less time and in less space

Up to 50% better space utilisation

Significantly reduced vessel/plant investment cost

Up to 75% staff reduction

Up to 20% lower energy consumption for freezing of fish

Improves hygiene and traceability

Significantly improved capacity Processing time reduction improves end product quality Improved utilisation and reduced waste

Less space

Cost reductions

Efficiency gains

2

3

4

Higher quality

1 Superior quality to withstand high seas (vessels)

Increased uptime

Higher throughput

Page 12: ShippingklubbenÅlesund · 4. Optimar delivery model 36 Unparalleled track record of repeat business from satisfied customers Example of repeat business from customer: Havfisk project

12

The Norwegian seafood industry has achieved tremendous efficiency gains from automation

Source: Norwegian Directorate of Fisheries

Catch volume (tons) per fisherman Catch volume (tons) per vesselAquaculture salmonids processing volume (000s tons) per approved onshore facility

183

58

+216%

20161990

346

92

+276%

20161990

23

10

2007 2016

+129%

2. Optimar value proposition

Page 13: ShippingklubbenÅlesund · 4. Optimar delivery model 36 Unparalleled track record of repeat business from satisfied customers Example of repeat business from customer: Havfisk project

1. Company introduction

2. Optimar value proposition

3. Segment overview

13

4. Optimar delivery model

5. Market, Business plan and financials

Page 14: ShippingklubbenÅlesund · 4. Optimar delivery model 36 Unparalleled track record of repeat business from satisfied customers Example of repeat business from customer: Havfisk project

3. Segment overview

14

Segment introduction

Onboard OnshoreAquaculture –

processing solutionsAquaculture –

biological controlServices and aftermarket

Onboard processing solutions for wild catch

Onshore processing solutions for wild catch

Onshore and onboard processing solutions

for aquaculture

Salmon delousing solutions for aquaculture

Smaller projects and spare parts across all

major segments

Page 15: ShippingklubbenÅlesund · 4. Optimar delivery model 36 Unparalleled track record of repeat business from satisfied customers Example of repeat business from customer: Havfisk project

3. Segment overview

15

Onboard production – succeed in extreme conditions

We have succeeded when:

Reliability is crucial

Support is far away

Volumes peak in short intervals

Automatic solutions are needed

Onboard OnshoreAquaculture –

processing solutionsAquaculture –

biological controlServices and aftermarket

Page 16: ShippingklubbenÅlesund · 4. Optimar delivery model 36 Unparalleled track record of repeat business from satisfied customers Example of repeat business from customer: Havfisk project

3. Segment overview

16

Make the most out of your space

An onboard factory from Optimar will:

Reduce production area

Reduce manual heavy load handling

Maximize total processing line speed

Improve your efficiency

Improve HSE results

Onboard OnshoreAquaculture –

processing solutionsAquaculture –

biological controlServices and aftermarket

Page 17: ShippingklubbenÅlesund · 4. Optimar delivery model 36 Unparalleled track record of repeat business from satisfied customers Example of repeat business from customer: Havfisk project

3. Segment overview

17

Optimar’s land-based factories are designed to process high quantity of fresh fish with highest possible quality

Stunning and Bleeding

Control System

2

3

4

5

6

7

8

1

Vision System with Grading

Gutting and Filleting

Weighing and Packaging

Automated Freezing

Palletizing

Product Sorting and Storage System

Onboard OnshoreAquaculture –

processing solutionsAquaculture –

biological controlServices and aftermarket

Page 18: ShippingklubbenÅlesund · 4. Optimar delivery model 36 Unparalleled track record of repeat business from satisfied customers Example of repeat business from customer: Havfisk project

3. Segment overview

18

We bring innovation to practice – Optimar products are designed to solve problems, both for our customer, the environment and the consumer

Increasing focus on system deliveries

Main products include stunners and bleeders, by-product handling and water treatment

Customers are primarily salmon and trout producers

Key factors for aquaculture customers include animal welfare, product quality, efficiency and quality of equipment, hygiene and technology

Complete factories onshore Containerized solutions

Onboard processing Stun and bleed

Onboard OnshoreAquaculture –

processing solutionsAquaculture –

biological controlServices and aftermarket

Page 19: ShippingklubbenÅlesund · 4. Optimar delivery model 36 Unparalleled track record of repeat business from satisfied customers Example of repeat business from customer: Havfisk project

3. Segment overview

19

Complete salmon factories – revolutionizing modern farming practices

Core Optimar products Other Optimar products Third party products

Stunning & killing

Bleeding & cooling

Freezing & packing

By-product handling

Fish net cleaning & impregnating equipment

Logistics & control systems

De-heading, gutting and filleting equipment

Pumping systems

Scales and graders

Refrigeration systems

Onboard OnshoreAquaculture –

processing solutionsAquaculture –

biological controlServices and aftermarket

Page 20: ShippingklubbenÅlesund · 4. Optimar delivery model 36 Unparalleled track record of repeat business from satisfied customers Example of repeat business from customer: Havfisk project
Page 21: ShippingklubbenÅlesund · 4. Optimar delivery model 36 Unparalleled track record of repeat business from satisfied customers Example of repeat business from customer: Havfisk project

PRODUKTIDÉEN

Fiskehelse

Fiskehelse

Fiskehelse

Temperatur og

nøyaktighet

Oppholdstid

Page 22: ShippingklubbenÅlesund · 4. Optimar delivery model 36 Unparalleled track record of repeat business from satisfied customers Example of repeat business from customer: Havfisk project

Samarbeid mellom lokasjoner

□ Stranda□ Produktide□ Markedskompetanse□ Service

□ Valderøya□ Engineeringskapasitet□ Automasjon/Software

□ Stette□ Prosjektledelse□ Montasje

Page 23: ShippingklubbenÅlesund · 4. Optimar delivery model 36 Unparalleled track record of repeat business from satisfied customers Example of repeat business from customer: Havfisk project

DEN MARITIME KLYNGA

Innovasjon Norge

OPTIMAR

Fjordlaks

Farstad

NOFIMA

Andre leverandører

Page 24: ShippingklubbenÅlesund · 4. Optimar delivery model 36 Unparalleled track record of repeat business from satisfied customers Example of repeat business from customer: Havfisk project

PILOT-INSTALLASJON

Pilotinstallasjon ombord i Far Server (våren 2016)

Uttesting av systemet sammen med Fjordlaks

Tett samarbeid med NOFIMA

Mye testing/tuning

Systemet ble senere flyttet over til flåte

Page 25: ShippingklubbenÅlesund · 4. Optimar delivery model 36 Unparalleled track record of repeat business from satisfied customers Example of repeat business from customer: Havfisk project

Godkjent produkt

November 2016; NOFIMA rapport bekrefter

at Optilicer tilfredsstiller kravene til

Mattilsynet

Aktivt salgsarbeid starter

Page 26: ShippingklubbenÅlesund · 4. Optimar delivery model 36 Unparalleled track record of repeat business from satisfied customers Example of repeat business from customer: Havfisk project

Hvordan fungerer Optilicer

Fisken pumpes til behandling

Fisken telles

Fisken bades i temperert vann, 30-35 grader C

Oppholdstid i det tempererte vannet er 25-35 sekunder

Fisken pumpes ut igjen i sjøen og er klar til foring

All lus filtreres og destrueres

Optilice har kapasitet til å behandle ca. 100 tonn pr time pr linje

Page 27: ShippingklubbenÅlesund · 4. Optimar delivery model 36 Unparalleled track record of repeat business from satisfied customers Example of repeat business from customer: Havfisk project

Effekt og fiskevelferd

Kontinuerlig forbedring sammen med kunder

Leverer nå generasjon 3 og 4 Optilicer

Dokumentert fiskevelferd fra NOFIMA for bruk på

laks og ørret (ISBN 978-82-8296-458-6)

98-100% effekt på bevegelige lus

God virkning på skottelus

Page 28: ShippingklubbenÅlesund · 4. Optimar delivery model 36 Unparalleled track record of repeat business from satisfied customers Example of repeat business from customer: Havfisk project

3. Segment overview

28

Additional farming growth is linked to biological control – Optimar is uniquely positioned to tap into an attractive new market

Optilice development cycle – 6 months from initial concept to sales

Conceptualize Design and test Commercialize Develop

Established position as number

one provider of delousing solutions

~20 solutions (45 lines) delivered since

introduction in 2016

Onboard OnshoreAquaculture –

processing solutionsAquaculture –

biological controlServices and aftermarket

98-100% efficiency

Page 29: ShippingklubbenÅlesund · 4. Optimar delivery model 36 Unparalleled track record of repeat business from satisfied customers Example of repeat business from customer: Havfisk project

3. Segment overview

29

R&D and innovation capabilities allow us to continuously introduce new products and upgrades to always stay one step ahead of competition

Optilice V3 vs. V4 Optilice V4

More gentle handling of fish- Easier entry to treatment-tank- Better space for fish

Less movable parts

Less height

More hygienic design- No separate buffer-tank- Totally renewed construction

Better outfeed system

Improved filtration

Optilice V3

Optilice V4

Onboard OnshoreAquaculture –

processing solutionsAquaculture –

biological controlServices and aftermarket

Page 30: ShippingklubbenÅlesund · 4. Optimar delivery model 36 Unparalleled track record of repeat business from satisfied customers Example of repeat business from customer: Havfisk project

3. Segment overview

30

Significant opportunities in developing services and aftermarket

Key initiatives for development:

Tiered service agreements

spare parts program

Loyalty-enhancing preventive maintenance programs

Increased use of OEM components

Digitalisation to unlock 24/7 tracking and assistance

Service poolControl roomService center

Optimar academy

Sales

Onboard OnshoreAquaculture –

processing solutionsAquaculture –

biological controlServices and aftermarket

Page 31: ShippingklubbenÅlesund · 4. Optimar delivery model 36 Unparalleled track record of repeat business from satisfied customers Example of repeat business from customer: Havfisk project

1. Company introduction

2. Optimar value proposition

3. Segment overview

31

4. Optimar delivery model

5. Market, Business plan and financials

Page 32: ShippingklubbenÅlesund · 4. Optimar delivery model 36 Unparalleled track record of repeat business from satisfied customers Example of repeat business from customer: Havfisk project

4. Optimar delivery model

32

We are experienced in working with a number of sub-suppliers and trading partners to ensure the best possible end product for our customers

Designers

Yards / contractors

Trading partners

Suppliers

Customers

Page 33: ShippingklubbenÅlesund · 4. Optimar delivery model 36 Unparalleled track record of repeat business from satisfied customers Example of repeat business from customer: Havfisk project

4. Optimar delivery model

33

Optimar’s role as system integrator – solving challenges that call for a combination of several engineering and commercial disciplines

Our teams has depth and diversity within:

Project Management

Design

Fabrication

Programming

Installation

Steelwork

Electrical installation

Automation

Robotics

Training

Service

Aker BioMarine krill vessel

Hav Line processing vessel

Page 34: ShippingklubbenÅlesund · 4. Optimar delivery model 36 Unparalleled track record of repeat business from satisfied customers Example of repeat business from customer: Havfisk project

34

Page 35: ShippingklubbenÅlesund · 4. Optimar delivery model 36 Unparalleled track record of repeat business from satisfied customers Example of repeat business from customer: Havfisk project

4. Optimar delivery model

35

New integrated digital system will allow for live tracking of all Optimar deliveries worldwide including 24/7 remote diagnostics and support

Remote diagnostics and support

Roll out data for similar products

Input for R&D

Key and unique selling points

Design of new factories

Data evaluation and production optimization

Data ownership/rights

Optimar value

Increased up-time and technical support

Safety and efficiency

Predicted maintenance

Fish catching diary and traceability

Optimizing production modes

Customer value

Illustration of virtual reality service instructions

Page 36: ShippingklubbenÅlesund · 4. Optimar delivery model 36 Unparalleled track record of repeat business from satisfied customers Example of repeat business from customer: Havfisk project

4. Optimar delivery model

36

Unparalleled track record of repeat business from satisfied customers

Example of repeat business from customer: Havfisk project deliveries since 2000

2001 2004 2006 2008 2010 2013 2016 2018

Page 37: ShippingklubbenÅlesund · 4. Optimar delivery model 36 Unparalleled track record of repeat business from satisfied customers Example of repeat business from customer: Havfisk project

1. Company introduction

2. Optimar value proposition

3. Segment overview

37

4. Optimar delivery model

5. Market, Business plan and financials

Page 38: ShippingklubbenÅlesund · 4. Optimar delivery model 36 Unparalleled track record of repeat business from satisfied customers Example of repeat business from customer: Havfisk project

5. Market, Business plan and financials

38

New markets are emerging rapidly, and Optimar is ideally positioned to lead the way globally

Source: Company

Page 39: ShippingklubbenÅlesund · 4. Optimar delivery model 36 Unparalleled track record of repeat business from satisfied customers Example of repeat business from customer: Havfisk project