Storyboard for Ni-Na Promotional Video

By Heena Kothari

ContentLocation:~ Location Scouting~ Pros & Cons~ Final Decision

Roles:~ Prospective Models~ Final Roles

Shooting:~ Types Of Shots~ Types Of Camera Angles And Movement~ Editing Style

LOCATION

Location Scouting:

(L to R) (Top to Bottom)1) IFC Shopping Mall (Indoors)2) IFC Shopping Mall Rooftop (Outdoors)3) Hong Kong Park Fountain (Outdoors)4) Discovery Bay Beach (Outdoors)5) Central Ferry Pier (Outdoors)6) The Peak Tower (Outdoors & Indoors)7) The Peak Tram Station8) Island School (Outdoors)

Location 1

IFC MallAddress: Man Cheung Street, Central, Hong Kong

PROS:~ Indoors, so shoot won’t get cancelled due to rain~ Air-conditioned so actors won’t get sweaty~ Lights are on, so don’t have to worry about external flash

CONS:~ Lot’s of people in the mall, so they might walk into the shot~ Loud noises in the mall, so there will be background noise in the video clips~ Not very interesting scenery, shots might start to look similar

Location 2

IFC Mall RooftopAddress: Man Cheung Street, Central, Hong Kong

PROS:~ Outdoors, so has interesting skyline backdrop~ Can film in different areas of roof to get a variety of interesting shots~ At night, there are lots of colorful lights from other buildings so could use that to create interesting light leaks in photos~ Use on-site props (e.g. stairs, trees, sculpture, benches)

CONS:~ Lot’s of people on the roof, so they might walk into the shot~ Loud noises so there will be background noise in the video clips~ The weather might disrupt shoot (e.g. wind and rain)~ Cannot film in the dark unless we use external flesh

Location 3

Hong Kong Park FountainAddress: Cotton Tree Drive, Central, Hong Kong

PROS:~ Outdoors, so has interesting skyline backdrop~ Can film in different areas of park to get a variety of interesting shots~ Fountain will look unique and help create a romantic atmosphere~ If needed, can even make the fountain look like heavy rain

CONS:~ Lot’s of people in the background, so they might walk into the shot~ Loud noises in the park, so there will be background noise in the video clips~ After a while, shots start to get repetitive~ Cannot film in the dark unless we use external flesh~ Park has opening and closing times which limits shooting time

Location 4

Discovery Bay BeachAddress: Discovery Bay, Hong Kong

PROS:~ Outdoors, so has beautiful nature backdrop~ Can film in different terrains (e.g. forest area, water, sand) to get unique shots

CONS:~ Lot’s of people in the background, so they might walk into the shot~ After a while, shots start to get repetitive because of limited setting~ Cannot film in the dark unless we use external flesh

Location 5

Central Ferry PierAddress: Central, Hong Kong

PROS:~ Outdoors, natural sunlight present, so no need for external flash~ Beautiful sea and skyline backdrop~ Textured walls and buildings nearby, so can use for variety of shots~ Lots of trees on location which can be used to provide an interesting contrast shot

CONS:~ Lot’s of people in the background, so they might walk into the shot~ After a while, shots start to get repetitive because of limited setting~ Cannot film in the dark unless we use external flesh

Location 6

The Peak TowerAddress: The Peak Tower, The Peak, Hong Kong

PROS:~ Outdoors, so has beautiful nature backdrop~ Can film in different terrains (e.g. forest area, water, sand) to get unique shots

CONS:~ Lot’s of people in the background, so they might walk into the shot~ After a while, shots start to get repetitive because of limited setting~ Cannot film in the dark unless we use external flesh

Location 7

The Peak Tram StationAddress: Garden Road, Mid-levels, Hong Kong

PROS:~ Outdoors, so has beautiful nature backdrop~ Can film in different terrains (e.g. forest area, water, sand) to get unique shots

CONS:~ Lot’s of people in the background, so they might walk into the shot~ After a while, shots start to get repetitive because of limited setting~ Cannot film in the dark unless we use external flesh

Location 8

Island SchoolAddress: BorrettRoad, Mid-levels, Hong Kong

PROS:~ Outdoors, so has beautiful nature backdrop~ Can film in different terrains (e.g. forest area, water, sand) to get unique shots

CONS:~ Lot’s of people in the background, so they might walk into the shot~ After a while, shots start to get repetitive because of limited setting~ Cannot film in the dark unless we use external flesh

ROLES

List Of Prospective Models

Girls:Elysia SoAnna NgMilan KhemlaniMiranda SmithKristy MaChaitanyaMirchandaniKrsnaMohinaniNicole JimSabrina NagarAliya PennKelly Donohue

List Of Prospective Models

Boys:Finn LukeJames DebnamJames ChalkleyJamie MaddockRavinSchmidlLouis ReedJonathan WebbChristopher AppelLap Yin Brooks

Final Roles & Responsibilities

Final Chosen Models:Miranda SmithJames DebnamKristy Ma

Cameraperson:Use a tripod, manned by both Nicole and Heena

Film Editor:Heena Kothari

Photo Editor:Nicole Wong

SHOOTING

Types Of Shots

We decided that the theme of our promotional film would be a love triangle. To portray this we feel that we need to use a variety of shots to accurately capture the emotion.The shots we will use:~ A close-upcontains just one character's face. This enables viewers to understand the actor's emotions and also allows them to feel empathy for the character. This is also known as a personal shot.~ A mid shotcontains the characters or a character from the waist up. From this shot, viewers can see the characters' faces more clearly as well as their interaction with other characters. This is also known as a social shot.~ A full shot contains a complete view of the characters. From this shot, viewers can take in the costumes of characters and may also help to demonstrate the relationships between characters.

Types Of Camera Angles And Movements

Camera angles also play a big part in portraying a character on screen.The camera angles we will use are:~ An eye-level angle puts the audience on an equal footing with the characters. This is the most commonly used angle in most films as it allows the viewers to feel comfortable with the characters.~ A tracking shot and a dolly shot have the same effect. A tracking shot moves on tracks and a dolly shot is mounted on a trolley to achieve the effect in the example above. This camera movement is used in a number of ways but is most commonly used to explore a room such as a restaurant. By using a tracking shot or a dolly shot the composer of a film gives the viewer a detailed tour of a situation. It can also be used to follow a character.~ Panningis used to give the viewer a panoramic view of a set or setting. This can be used to establish a scene.

Editing Style

We wanted our editing style to be quite whimsical, but have a few shots which use darker colors to provide a contrast. This would also make the different style of photos more obvious, while also making them stand out.We decided to make sure that in some shots we would have the base white, so increase the exposure, while on other shots we would make the base grey, which means to decrease the contrast and exposure.Since our location didn’t offer much in terms of colorful lights, we thought adding different colored light leaks would give our photos a more eccentric taste.