shotcode
DESCRIPTION
Shotcode - an alternative to QR codeTRANSCRIPT
1
ShotCodea business offer
2
Big value purchases
3
Real estate
4
Vehicle
5
Travel
6
Outdoor make a photo textnote to phone textnote to paper
68793489
7
Newspapers get ripped off
68793489
8
Impulse purchasesPromotion
9
Promotional game
68793489
make a photo send an SMS textnote to paper
10
Advertising market
11
Advertising market, 2006
0,8724
450
Mobile Internet Wholemarket
Source: Informa Telecoms & Media
bill
ion
US
D
12
Mobile ads? 67% CAGR
20
0,87
11,4
2007 2012
Source: Informa Telecoms & Media
bill
ion
US
D
13
How does CAGR change?
6,2 8,1 9,5
50
67
pe
rce
nt
Print TV Outdoor Internet Mobile
Source: HAA, The Economist
14
The mobile ad-pieStill small,
so start slicing in time!
15
The solution
16
How does it work?
17
Enough cameras?9 out of 10 phones.
18
Get into the rabbit
download
preloaded
POS
Bluetooth
Operator
SMS/WAP
Innovators Followers
19
The process
Agency
media
customer
Digital Natives
seller
20
Competitors
QR less phone Bluepages agressive
21
The team
Digital Natives Kft.
Experience in media industry
Clients
22
Works in Europe
23
We ask for
Trial Basic Pro Premium Max
Visitor
Numberof ads
Monthlyfee
Extras:
24
We provideMeasure effectiveness unlimited campaigns registration interface coupons
Detailed statistics distribution in time distribution in space
25
2008 Q4 2009 Q1 2009 Q2
Preparation
Delivery
Involve operatorsInvolve partners
Pilot programme Roll-out
Timing
26
Where are we now?
Involve partners
Roll-out
2008 Q4 2009 Q1 2009 Q2
Preparation
Delivery Pilot programme
Involve operators
27
What’snext?
Innovator pilot programme
Follower partnership
Operator commitment
28
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