Should You Outsource Your Article Writing?by Michael Leedy | on April 3, 2013

Some said that real business experts should be the ones sharing content. Others sharp out some rightful concerns with outsourcing. Let’s carry on this discussion with a small twist: if you decide to outsource your social media marketing… who would you hire?

Let’s keep it simple:  Outsource the things you don’t want to do.

Long story short:  When you’re brand new to online marketing… there’s a ton to learn and what I’ve found, is that I’m better at some things than others.  That said. I figure… why not let other people help me with some of the things I can delegate.

For example:  Blogging daily.

Don’t get me wrong – - I’m writing this post write now – - but sometimes, I don’t have the time for it…  so I provide someone with a topic and or keywords and then it’s done.

All that said – It’s important to find a person who is good at telling story. This is the spine of inbound marketing—creating valuable content to attract visitors to your website and to change them into leads and clients.

Whoever the writer – be sure they have SEO Skills!!

In regards to content formation – Think of topics that you would like to know about… because if you want to know about it, somebody else probably want’s to know about it as well…. Just make sure that your writer knows about ‘said topic’ first – - or you could have a mess of an article to clean up! I’ve had writers completely miss the target of the outsource challenge, before… when this happens; you just let them know what’s up and call it a day.

In my specific case, the article was so off, that I had didn’t even want to let the writer fix it…. lol …I just utilized the bulk of the article as well as the keyword - - so that the brilliant SEO work he did could still keep my score high.

[But a course correction. It happens]

All that said:  Whoever you outsource your article writing and content creation to…

be it marketing experts, journalists, college students, your mother, etc... Just be

sure they understand the topic, and if they don't... to let you know that they don't

feel comfortable writing on it!

If you’re interested to see a business opportunity where outsourcing has that potential of making you more money that you know what to do with, provided you understand what needs to happen first… go to checkit.ihaveabundance.com/ fill in your email, and watch the FREE VIDEO.

To be continued…

I’m Michael Leedy