shrm india - archived webinar - hr & social media
TRANSCRIPT
©SHRM 2010 1©SHRM 2010
20th October 2010
The Society for Human Resource Management (SHRM)
All materials are Copyrighted 2010 by Strategic Human Resources Management India, Pvt. Ltd. or Society for Human Resource
Management unless otherwise expressly noted. All rights expressly reserved.
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Top Social Networks India
Social Networking Websites Registered
Users
Unique
User Per
Month
Facebook.com 12M 18.7 M
Linkedin 7M 3 M
Orkut.com 16M 12 M
Twitter.com 4M 3.15 M
Youtube NA 15.5M
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• Connections
• Conversations
• Collaborations
• Co-creations
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Reason #1:COST REDUCTION
Reason #2:REVENUE GENERATION
ALL BUSINESSES LOOK FOR..
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POTENTIAL
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Click-throughs
Positive press
Positive WOM
Employee participation
Customer complaints
Employment applications
Retweets
FaceBook friends
Blog comments
Social mention
YouTube views
Twitter followers
Impressions
Delivered emails
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activities
transactions
social data
web data
loyalty metrics
etc.
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Recruitment
Branding
Collaboration & Engagement
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more & more
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Months 1-3
• Brand Presence
• Create Profiles
• Implement brand image
• Announce presence
Months 3-12
• Brand/Job Seeker
• Increase follower base
• Monitor brand, industry, niche
• Communicate with candidates
Months 6-24
• RoI Focus
• Assess goals / achievements
• Address areas for improvement
• Identify additional metrics
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• Social Media to Listen
• Social Media to Ask Question
• Social Media to Extend your contacts
• Social Media to Drive your existing contacts
• Social Media to sell your IP
• Social Media to sell your products & Services
• Social Media to Take right decisions
• Social Media to Advertize your brand
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• Social Media to Listen
• Social Media to Ask Question
• Social Media to Increase candidate pull
• Social Media to Strengthen Client contacts
• Social Media to demonstrate your IP
• Social Media to Pre sell your products &
Services
• Social Media to Take right decisions
• Social Media to Positions your brand
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Features
• Candidate Search
• Group features
• Job features
• Create discussion groups
• Time to deliver
Advantages
• Low Cost
• Connect directly to the candidates
• Job posting
• Targeted Audience
• Skill wise
• Location wise
• Level wise
• View Events
Limitations
• User based access
• Limited information about the candidate
Jobs fulfillment by social media - Linkedin – 47%, Facebook – 30% & Twitter
– 16%
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• Tap passive job seekers in market through Target Companies/
Skills.
• Effectively map companies as people from same organization/
teams are mostly connected to each other through these social
networking sites.
• “No/Marginal Cost” linked to services offered through sites.
• Effective for Niche Hiring.
• Gain extra candidates other than available in Job portal.
• Build a Talent Pool of candidates .
• Growth of e-recruitment driven by a combination of actual costs
savings in the recruitment process, increased ease & efficiency
for the employer along with improved experience for candidates.
• Retain speculative and star candidates for the future, and then
contact them when an appropriate vacancy is advertised –
effectively generating applicants for free.
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Used correctly e-recruitment can:
• Enhance the applicant experience
• Communicate the employer's image and culture better
• Make the recruitment process faster, more accountable and standardized
• Increase the diversity of applicants
• Provide better management information on applicants
• Find the right candidate for the job.
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According to Alexa traffic rank India‟s 1 Job board Naukri had traffic rank of around 300 before mid
2009. Now, It has a traffic rank of 437. The change has been consistent over last 2 years. Monster
India had a traffic rank of around 600 before mid 2009. Current Monster India traffic rank of 1029
reflects a considerable loss. Apart from loss in the traffic rank, the „page views‟ have also reduced
significantly. If the same trend continues, we can question the popularity and value of big Job
Boards over the next 2-4 years.
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Recruitment – on Social Media
Linked - download profile of any of your
connection to connect and recruit or take
reference to recruit
For creating professional profile and business contacts online
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Imagine meeting a friend at an ATM
– “buddy why don’t you come join
my team”
SOCIAL MEDIA – YOUR PLATFORM TO MAKE
FRIENDS AND SIMPLIFY YOUR PURPOSE -
RECRUIT
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Delivers better Customer Service and Customer Satisfaction
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Direct
Communication
Communication
Catalyst
Cooperative
Communication
Participatory Definition
Brand Embodiment
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• Customer loyalty
– Transparent connect with customers
– Opportunities for real engagement, both online and off
– Well aligned company values
– In turn, Branding the customer
• Employee Branding the employer
– Discussion of staff reporting structure, incentives and
performance
– Personality of individual employees &cumulative culture of
the organization effect employer brand
– Employees interface in multiple ways with the customer—
and inversely, the customer actively seeks opportunities to
interact with the company’s employees.
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Connect / Content
Collaborate
Engage / Community
Learn / Collective Intelligence
Grow
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Companies - deeply and broadly engaged in social media recognized an 18% growth in revenue in 2008*
Those who sat by the sidelines saw a 6% decline*
Strong brands attract and retain employees more easily Employees are willing to take a salary cut to work for a
strong brand
Strong brands are able to fill positions more quickly
Strong brands tend to fill positions through referrals more than through advertising or other means
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Approve and give them the
tools
Create site and get them
involved
Create brand and
employee channels
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Where are we today????
HCL‟s MEME has
become an integral
part – we are in the
second phase –
Create a Site to get
employees involved .
Southwest
gives
employees a
place to share
their quirky
personality
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Creating branded Employee
Channels
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• Improved the communication levels between employees and employer
• Creats Trust
• Enables freedom and Democracy @ workplace
• No-cost marketing of the company and employees, creating “friends” and “fans”, promoting events via Twitter
• Immediate customer feedback
• Building referral networks
What‟s Next???Do we need our own social networking sites ???
Time to Think and Act fast
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