silent sensor cleantech february 2013
TRANSCRIPT
Tire Pressure solutions using passive RFID technology
Marcus TaylorSilent Sensors Ltd
Making you cleaner, safer & saving you money!
Adding value to TPMS and lowering TCO
TPMS/RTPM solutions exist but with technical and commercial challenges
SilentSensors’ solution is precise, low cost, uses proven RFID & requires no maintenance
• Average error ≈ 1psi (cars) & 2psi (trucks)• Texas Instruments guaranteed performance• Rugged - wide temperature operating range
• No batteries, whole replacement units or wheel or tire removals
• Less than £1 and 10g per tire• Typically half or less than competing solutions
• Products for existing (retrofit) & new markets• Existing market solution – easy retrofit cap• New market solutions (built-in stem or patch)• Patented for ≈ 75% of global market
• Inaccurate range of readings•Wide margin of error
• Complicated maintenance typically requiring wheel or tire removal
• Expensive (typically ≈ £50 a wheel)• On-going battery requirements
• Typically confined to new vehicle market• Limited retrofit potential
Where are we today?• Start-up pre-revenue• Preproduction trials ready to start in March– 10x 18 wheeler Vehicles
• Ready to manufacture and commercialize– Working pre mass production prototypes
• Patents granted and pending– June 2009, WO/2009/077752 Measuring tyre Pressure, US Patent No
12/808,908, awarded Europe and US, applied for Canada, Japan, Australia– December 2011, GB1121916.9 Measurement Sensor, Potential world wide
coverage, General patent for passive sensor technology• Founder team in place and recruiting– Dr. James B. Gambrell (Chairman), Dr Jonathan Ingram (Chief Scientist &
MD), Ashley Duddle (Engineering Support), Gillan Ward (Sales and Marketing Director), Marcus Taylor (Business Development Director)
• Founder Financed to date• Cheaper, better and more versatile than competitors
Go To Market and Funding Strategy• B2B Market Segments and Channels priorities–1st Fleets, 2nd Car and Manufacturers, 3rd Tire
Manufacturers, 4th Fuel Stations
• Sustainable & scalable Revenue Model–Sale of RFID Sensor and Readers–Recurring revenue through integration with asset
management systems with partners
• Funding Sought–£3M for commercialisation and marketing–Revenue Gross year 2- £3M; year 3-£15M; year 4 - £60M.
Food for thought
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Ward's, est. 2010 1 billion vehicles globally; Assuming tires under inflated by 10%;
Just in fuel and tire wear we could save the planet
£20 Billion pounds per annum
How far did we drive today with our under inflated tires?
Thank you
Marcus Taylor
Silent Sensors Ltd
www.silentsensors.com