A Boutique By Rachael Rohde

•  Our brand illuminates Excitement •  We mix together pieces and fabrics you

wouldn’t expect – such as silk and wool •  Our store transports the customer to their

dream closet

Who Are We?

•  Professional look and feel to store –  Simple but elegant logo –  No icon or symbol

Target Market •  Strivers: trendy & fun loving –  Active consumers: see

shopping as social activity •  Young, successful

professionals –  Like to look good

•  Excitement –  Young & trendy customers –  Clothing needs to be able to

keep up with active lifestyle

Personality

Atmosphere •  Boutique sectioned into color shops

–  Black, grey, pink & blue •  Plush & luxurious feel, transporting the

customer to their dream closet

Flagship Store •  Dallas, Texas – 1.2 million people –  Median age 31

•  Location off McKinney Ave in Uptown Dallas

Area is growing with many professionals, such as State Farm employees, who is a

young and trendy audience

http://www.areavibes.com/dallas-tx/demographics/

Inspiration

Colors & Fabrics

Co#on   Wool   Silk  

Scales   Sequins   Linen  

Brands & Clothing House of Harlow 1960, BLK DNM, rag & bone, Rebecca

Minkoff, Helmut Lang, Chelsea28, French Connection,

Vince Camuto & more

$200.00Carven Black Leather Jacket#2Marc by Marc Jacobs Black

Leather Dress$60.00Balmain print top

$500.00$60.00Balmain print top

$200.00$110.00$110.00

Cashmere Turtleneck Sweater$59.95

Acne Studios Jetson Oversized Washed-Denim

Shirt$290.00

Adidas by Stella McCartney Hoodie$170.00

gyakusou vest$285.00

Pink Slim Peplum JacketLight Pink ShortsCoral Scallop Crop VestSilk Crepe Blouse$68.00 $95.00 $95.00$34.00

The Store

Boutique style store sectioned by colors