simplifi presentation
DESCRIPTION
Simplifi presentationTRANSCRIPT
STOP RESELLING
START INNOVATING
KELLY LUNSFORD Director of Partnership Strategy Former newspaper Digital Sales Strategy Director
Developed solutions to complement core products and maximize advertisers ROI
Why I am a Simpli.fi advocate & employee
LOCAL IS HOME WE BELIEVE
We support your credibility to sell to your neighbors.
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WE UNDERSTAND LOCAL MARKET CHALLENGES Advertisers need to be
confident in the product they are buying Reps need to be confident in the product they are selling Media companies need to be confident in their partners to provide the training and support needed to be successful
TRANSPARENCY MATTERS
We can only improve what we can see & acknowledge.
WE BELIEVE
INNOVATION IS A TEAM SPORT
We partner with you to produce differentiated offerings.
WE BELIEVE
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HOW SIMPLI.FI MAKES LOCAL WORK
DISPLAY • VIDEO • MOBILE • SOCIAL
The Only Data-Driven Display Platform Built For Local Campaigns
COST EFFECTIVE
DIFFERENTIATED PRODUCTS
TRANSPARENT REPORTING
HIGHLY SUPPORTIVE
THE ONLY DSP BUILT FOR LOCAL
SOLUTIONS PROVIDERS
HIGH PRICE POINTS
HIGHLY SUPPORTIVE
PRE-PACKAGED PRODUCTS
NON-TRANSPARENT
TECHNOLOGY PLATFORMS
COST EFFECTIVE
COMPLEX PRODUCTS
TRANSPARENT REPORTING
NO SUPPORT
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TARGETING AT EVERY LEVEL OF USER ENGAGEMENT
ELEMENT-LEVELTARGETING
AT EVERY POINT OFUSER ENGAGEMENT
INTENT
INTEREST
KEYWORD-LEVEL CONTEXTUAL
SITE RETARGETING
CATEGORY & SUB-CATEGORY CONTEXTUAL
KEYWORD SEARCH RETARGETING
CRM TARGETING
GEO BLOCK DEMOGRAPHIC TARGETING
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STANDARD DEPLOYMENT ACTIVITIES
Strategy Summit Discuss initial offering, internal
and external processes, set sales training schedule
Product Development Value proposition and collateral
development
On-Site Training Sales & AdOps training
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STANDARD DEPLOYMENT ACTIVITIES
Bullseye Sales Enablement Tool Access
Access provided to Bullseye sales enablement tool and ongoing support
Multi-site Deployment Parallel roll-outs in multiple
markets begins
In-Market Support Ride-alongs with sales reps
SIMPLE SOLUTIONS™
We provide a full product suite of white-label solutions to make the selling process easier for your team.
SIMPLY PREMIUM
SIMPLY AUDIENCES
SIMPLY GEO
SIMPLY INTENT
SIMPLY REACH
SALES ENABLEMENT TOOL Interactive, online training curriculum led by Simpli.fi Director of Training Designed to replicate and supplement in-field training activities and ride-alongs Allows for customization of experience for each client, posting announcements and polling of local field reps Allows partners to ensure 24/7, year round access to valuable industry and product specific intelligence
STOP RESELLING START INNOVATING
