sip trunk provider

8/9/2019 SIP Trunk Provider

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© 2010 XO Communications, LLC. All rights reserved. | www.xo.com 1

Provided by:

Beyond SIP Trunking:

Unify The EnterpriseMay 12, 2010 | 2:00 PM ET

XO® Enterprise SIP




Presented By:

Alex Doyle

Senior Director,Global Solutions Marketing

BroadSoft

www.broadsoft.com

Steve Carter

Senior Product Manager,SIP Trunk Services

XO Communications

www.xo.com

Lisa Pierce

Founder and President

Strategic Networks Group

www.strategicnw.com

http://www.broadsoft.com/

http://www.xo.com/

http://www.strategicnw.com/


http://www.xo.com/





Today’s Topics

• Benefits of SIP Trunk Servicesand Future Trends

• How to Evaluate the ROI of SIP

• How to Evaluate SIP TrunkService Providers

• Your Enterprise Network:

Before and After SIP• Q and A



© 2010 Strategic Networks Group, LLC. All rights reserved. | www.strategicnw.com 4

Provided by:

U.S. SIP Trunk Services

Lisa PierceFounder and President





Agenda

• Critical Problems Facing Businesses

• UC and SIP Trunks

• Other SIP Trunk Benefits

• Evaluation Criteria

• Current and future state of US SIP Trunk services




Critical Challenges Facing US Businesses

Improve efficiency/reducecostsIncrease employee productivity

Collaborate across employees,

partners and suppliersBecome more nimble and

flexibleOptimize business

model/processesImprove customer service

Obtain new customers

Sell more to existing customers

Data is normalized. Source: Opinion Research Corporation, “Inside the Midmarket: A 2009 Perspective”. Study commissioned by IBM




Unified Communications (UC) Provide the

IT Tools to Support Many Key Business Objectives

0%10%

20%

30%

40%

50%60%




Select UC Benefits Cited by Key Business Functions

Department PercentRespondents

Who Cited

Metric

R&D 44 Shorter product development cycle

R&D 42Product better suited to market

requirements

R&D 44 Higher product quality

Sales 45 Improve sales success rate

Sales 41 Reduce cost of sales

Sales 42 Reduces sales cycle time

Source: Frost and Sullivan, "Meetings Around the World II" survey, October 2009




2009 U.S. Business Customer UC Deployments

Now using UC

Plan to use in 1-3 years

Plan to use within 5 years

No plans/not sure

Source: CIO Magazine




Examples of UC Applications

Category DescriptionIP-Based

Collaboration and

Conferencing

Point-point and multipoint HD videoconferencing (desktop,

room/telepresence), web/data conferencing or whiteboarding

augmented by audio

Find Me/Follow Me Enabled by presence engines, often included in Fixed Mobile Services

like consecutive ring or single number service

Unified Messaging Unified inbox/outbox (single message box that handles email, IM, fax,

landline and mobile phone messages) often augmented by text-to

speech and speech-to text capabilities

Contact Center Presence is used to optimize call/session handling; other common UC

applications used in contact center applications include click to chat,

click to call and speech recognition




SIP Trunk Benefits

Include Connecting UC ‘Islands’

Function ExampleSupport for multi-site

UC Applications

See prior slide for some examples- can be especially important to cost-

effectively extend UC to small/remote sites

Decreased

Telecommunications

Expenses

Reduce the number of service-specific access lines and trunks on either

a local or long distance basis, frequently also decreasing the effective

price of on-net calls. Some providers’ SIP Trunk services also offerlower prices on local calls or blocks of DIDs.

Simplified

Architectures

Companies that implement UC and SIP Trunks often make heavy use of

strategically-placed data centers. This often results in drastically

simplified IT/network architectures.

Future Migration Paves the way for future migration to advanced WAN services like

Ethernet VPLS, or cloud/SaaS-based solutions

Source: Strategic Networks Group




Simplified Enterprise Architecture

Before SIP Trunk Service

• MPLS

• Ethernet• IP VPN

• FR/ATM

T1, T3, OCX

Broadband or

Fractional T1

OCX

PRI

PBX

HQ

Local

POTS

SS7

Store/Branch 1-N

Data Center 1

Data Center 2

LD

OCX

Key System




Many SIP Trunk Architectures Appear

Only to Replace Existing Carrier Trunks

• MPLS

• Ethernet• IP VPN

• FR/ATM

T1, T3, OCX

Broadband or

Fractional T1

OCX

PRI

PBX

HQ

Local

POTS

SS7

Data Center 1

Data Center 2

LD

OCX

Key System

Store/Branch 1-N




But To Save Money, the Enterprise

Often Must Re-Architect for SIP

HeadquartersT3, OCX

T1

Store

1-N

SS7

Softswitch

to PSTN

Local

Data Center 2

IP PBX

Data Center 1

IP PBX

MPLS

Ethernet




Five Critical SIP Trunk Service Considerations

Enterprises should always inquire aboutproviders’ current and planned SIP Trunk Service:

– Features/Functions

– WAN Service Interoperability and VendorCompatibility

– Performance and Resiliency

–Geographic Availability

– Price




Verify SIP Trunk Features/Functions

Providers’ offers diverge greatly – Definitions of ‘on-net’

– Calling features (PSTN equivalents)

– UC features (Presence, Local Numbers, FMC, etc.) – (Voice) Bursting

– Use of broadband access (DSL)

– Backup/overflow features – Access to Operator Services, N11, Directory

Assistance, Call Detail Records

1




Verify WAN Service and

CPE Vendor Interoperability

Service Interoperability - Not all SIP Trunk providerscurrently support:

– MPLS

– Internet Access

– IP Toll Free Service

Vendor interoperability for specific functions,features, functions

– Standards exist, but aren’t enough. Most providers havetheir own CPE certification processes.

– Limited compression functions compared to CPE (mostSIP Trunk services only support G.711, G.729 a/b)

2




Verify Performance and Resiliency (Part 1)

• Quantity of provider’s VOIP/SIP infrastructure, qualityof redundancy

• Customer business continuity — SIP Trunkbackup/overflow to SIP, PRI, Inband Trunks

• Day 1 and 2 processes and support – Design, ordering and provisioning - little automation/flow

through

– Monitoring, remediation – often Layer 1-3 focused

• Trouble resolution can depend on insight into history

– Range of retention of performance data is from 3 to 14months

– Type of info retained varies greatly-those with data-centricprocesses don’t yet retain application-level performance data

3




IP VPN

‘Optimized’ WAN Architecture

with SIP Trunks Needs Backup

Data Center 2

IP PBX

Data Center 1

IP PBX

Backup

Wireless

Headquarters

Store

1-N

SS7

Softswitch

to PSTN MPLS

Ethernet

Local

GW

GW




Verify Performance and Resiliency (Part 2)

• SIP - specific security functions vary by provider• Given small installed base, many providers’ installation, monitoringand management processes require extensive human involvement —which can’t scale

• Portals/automation – 25% allow some MAC functions via portal – 13% can quote a standard change interval (5 days)

– 38% support SIP Trunk trouble reporting via portal

• SLAs — – 25% offer installation SLAs (but with one exception, all intervals are ICB-

typically 60-90 days)

– 13% offer MTTR SLA

– All availability SLAs kick-in after 30 minutes (or more) of each(unscheduled) outage

– Less than 40% support voice-specific SLAs

3




Verify Geographic Availability

• Domestic SIP Trunk footprint may differ fromsame Provider’s PRI Footprint – Often less

– Sometimes greater

• International SIP Trunk availability by country/cityvaries greatly by provider – Especially important consideration if you plan to use a

US carrier overseas

• Not all SIP Trunks support both local and LD calls –should verify for both domestic and internationaloffers

4




Verify SIP Trunk Service Price

“Before” SIP Trunk

Services

“Before” Pricing

Structure “After” SIP Trunk Services

Analog Lines MRC SIP Trunks drastically reduce the need for (or

entirely eliminate use of) analog lines

DIDs Blocks or Per-Unit May be bundled into price of concurrent call

paths (provider-dependent)

Domestic Local & Long

Distance Calls

Per-Minute May be bundled into price of concurrent call

paths (provider-dependent)

International Long

Distance Calls

Per-Minute IF US originated international call via PSTN,

same price structure as PSTN

T1s and/or PRIs MRC Replaced by SIP Trunks, number needed mayincrease or decrease

Concurrent Call Paths Not available pre-SIP On-net calls usually are bundled into price of

concurrent call paths, off-net is not

5

Secondary SIP Trunk Services Provider




Secondary SIP Trunk Services Provider

Selection Criteria

• Volume/ramp up• Relevant recent SIP Trunk references

• Provider’s broader service portfolio

• Provider’s relationship with key external

partners

• Cultural ‘fit’

• Flexibility

• Viability

Current and Forecasted Score of US




Current and Forecasted Score of US

SIP Trunk Services Market

0123

456789

10

D o m e s t i c A v a

i l a b i l i t y

A c c e s s

S e r v i c e C o n n

e c t i v i t y

F

e a t u r e s

K e y V e n d o r s

N e t w o r k R e

s i l i e n c y

B u s i n e s s C o n t i n u i t y

D a y 1 P r o c e s s e s

D a y 2 p r o c e s s e s

P o r t a l s

S L A s

P r i c e

Actual Score, 1Q 2010

Predicted Score, EOY 2012

(10 Participating Providers)

1= weakest, 10 = strongest idealized score



© 2010 BroadSoft Inc. All rights reserved. | www.xo.com 25

Provided by:

Where Does SIP TrunkingAdd Value?

Alex DoyleSenior Director GlobalSolutions Marketing

BroadSoft




Where Does SIP Trunking Add Value?

SIP Trunking isn’t just about Cost Reduction……how will it Improve Your Business?

One Analogy: Cable TelevisionOriginally just an access pipe to your home

Now it’s a Lifestyle Tool:

Digital Video Recording

On-Demand Content

Specialized Content




Enterprise Communications Needs

• Communications Cost Reduction

• Increased Productivity

– Improved Reachability &

Faster Responsiveness

– Work Anywhere – Improved Customer Service

Integration

Communications Systems,

Business Applications,

Collaboration

Multi-Location

Separate Locations, Systems,

Employees

Reinforces the Need for Service Provider Solutions;Value-Added Solutions

It’s not just connectivity….




SIP Trunking 2.0

SIP Trunking “1.0”

Single Service

Fixed Line Only

PSTN Quality Voice

Single Location

Hard Coded

SIP Trunking “2.0”

Multi Service

Mobile Integration

HD Voice, Video

Multi Location

Business Process

Integration

Access Replacement

Cost/Commodity Play

Limited Value to Business

Productivity

Helps your Telecom team

Business Productivity Value

Makes your Employees, your business,

your customer service better

Helps your CIO

Leveraging UC Ready Service Providers




Leveraging UC-Ready Service Providers –

The Smarter Way to Use SIP Trunking

Leveraging Service

Providers lets you focus

on your Core Business

EconomicsTrunk Reduction

Cost Reduction

Technology

Leverage“Cloud” UC Demographics

Remote/Flex

WorkingGreen Initiatives

Multi-Location

Business Strategy“Focus on your Core Business –

not your Chore Business”




Provided by:

XO® Enterprise SIP

Connect Your Islands withXO Enterprise SIP

Steve CarterSr. Product ManagerXO SIP Services




XO Enterprise SIP Solution

XO Enterprise SIP provides high-capacity SIP trunking to your primary locations and eliminates the

need for separate lines and equipment at all your branches! No more wasted PRI capacity!

Customer




Not All ESIP Solutions are Created Equal

With XO Enterprise SIP You Can:• Share capacity for voice sessions across the ENTIRE network

– Deliver proper E911 info to PSAP

– Rate local calls properly that traverse the PSTN

– Allow Data to share the ESIP access or provide separate access.

• Burstable bandwidth to handle inbound and outbound calls, so you

always have additional capacity when you need it

• Redundancy solutions for Business Continuity including

Wireless Backup• A Web Portal that enables you to Manage your own Network

Burstable Bandwidth – Handles




• Bursting provides additional capacity for use in unusual situations,such as emergencies and seasonality

– Optimize voice resources: by “pooling” idle trunks or Concurrent Call sessions atthe Enterprise level to meet call traffic requirements at the remote location level

– Dynamically use concurrent calls: across all locations to be able to ‘burst’ abovethe purchased quantity of concurrent calls

PBX#1 incurs

seasonal bursting

s e s s i o n s

time

time

400

400

800

800

Burst conditions

SIP Trunk #1

SIP Trunk #2

PBX #1 fails PBX #1 restored

s e s s i o n s

Burstable Bandwidth Handles

Additional Capacity When You Need It

Performance and Resiliency?




Performance and Resiliency?

It’s Built -In

XO Enterprise SIP offers severallayers of protection: – Multi-Location

• Standby Failover when one location isdown or overcapacity

• Load Balancing between locations• Tertiary – multiple backup routes

– Automatic Call Routing protectsincoming calls to a single location

– Inside the XO Network• The XO VoIP Network architected toprovide built-in protections and nosingle points of failure

Beyond YOUR Premise XO’s Enterprise SIP




Beyond YOUR Premise, XO s Enterprise SIP

Architecture Provides Redundancy in the Network




The SIP Interoperability Question

XO Enterprise SIP: – Pre-certified for interoperability with the current

leaders in the IP-PBX Market

– Provides Independent Lab Testing with yourNetwork

– Certified for interoperability with Session Border

Controllers on YOUR premise

– Provides detailed Configuration Guides and

Implementation Documentation




Connect More Locations with XO®

• XO provides business-class VoIP services in more markets than mostother communications services providers

– The XO VoIP footprint covers nearly every state and 2,700 cities nationwide

• Our VoIP infrastructure supports local, long distance and

international calling

– No hidden billing surprises

The Right Pricing Structure




The Right Pricing Structure

Makes All the Difference

• Pricing Flexibility – Select the TOTAL number of sessions you need

across ALL LOCATIONS

– Pick the port speed that will support total sessions,

plus capacity for failover

– Tailor the pricing with your choice of an XO®

Corporate Long Distance Plan

– Bundle with XO MPLS IP-VPN solution –

ONLY if you need it

• The flexibility to select the options you want ,

so you don’t pay for more than you need

XO Enterprise SIP – The Only Choice




XO Enterprise SIP The Only Choice

5 Critical SIP Trunking Considerations

Features

Service Interoperability

Performance and Resiliency

Geographic Availability

Price EXPERIENCE

XO® Enterprise SIP

h k f i i !




Thank You for Joining Us!

Alex Doyle

Senior Director,Global Solutions Marketing

BroadSoft

www.broadsoft.com

Steve Carter

Senior Product Manager,SIP Trunk Services

XO Communications

www.xo.com

Lisa Pierce

Founder and President


[email protected]

(941) 539 6670

www.strategicnw.com


http://www.xo.com/

mailto:[email protected]



mailto:[email protected]

http://www.xo.com/




Provided by:

XO® Enterprise SIP

Get More Enterprise SIP Intelligence at:

http://bit.ly/eSIPMyEnterprise

Or call 1-888-718-7586




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