Sitearm - The Creative Economy in Second Life; Of Cyber Mega-Regions And The Three T's 1

Sitearm● Strategist and expediter for virtual worlds

projects● Le nom en ligne for James Neville

Sitearm - The Creative Economy in Second Life; Of Cyber Mega-Regions And The Three T's 2

The Creative Economy In SL● Second Life, like the Real World, can be looked

as an emergent creative economy.● A creative economy can be looked at as a set of

mega-regions, thriving under conditions of technology, talent, and tolerance.

Sitearm - The Creative Economy in Second Life; Of Cyber Mega-Regions And The Three T's 3

The Real World– Big - geography, population, economy– Diverse - age, gender, culture, lifestyle– Dynamic - land, water, biomass

Sitearm - The Creative Economy in Second Life; Of Cyber Mega-Regions And The Three T's 4

Second Life– Big – Diverse – Constantly changing

Can new insights into the Real World be applied to Second Life?

Sitearm - The Creative Economy in Second Life; Of Cyber Mega-Regions And The Three T's 5

Mega Regions - Real World– Cities and their suburbs and neighbors, where people,

labor, and money move easily– Replaces “nation” as unit of economic analysis

Nation

City City

Region RegionRegion

City

Region

City CityCity

Nation

City

Region Region

City City

Nation

City

Mega-Region Mega-Region Mega-Region

Sitearm - The Creative Economy in Second Life; Of Cyber Mega-Regions And The Three T's 6

Mega Regions At Night– Identified based on night time light images plus data on

population, economy, and innovation

Sitearm - The Creative Economy in Second Life; Of Cyber Mega-Regions And The Three T's 7

40 Real World Mega-Regions

Nor-Cal 470 Billion USD 12.8 Million Population 11,567 Patents 108 Highly Cited Science Authors

(2000, 2001)

Hong-Zhen 220 Billion USD 44.9 Million Population 2,231 Patents 1 Highly Cited Science Authors

Am-Brus-Twerp 1,500 Billion USD 59.3 Million Population 6,985 Patents 29 Highly Cited Science Authors

● Light Based Regional Product (LRP)– At or exceed 100 Billion USD / Year

Sitearm - The Creative Economy in Second Life; Of Cyber Mega-Regions And The Three T's 8

It's A Creative Age● Creative Class - occupations requiring complex problem

solving and high levels of independent judgment, education, and attainment

● Super-Creative Core - computer and math occupations; architecture and engineering; life, physical, and social science; education, training, and library; arts and design; entertainment, sports, and media

● Classical Knowledge Workers - management; business and finance; legal, healthcare, technical, high-end sales and sales management

Sitearm - The Creative Economy in Second Life; Of Cyber Mega-Regions And The Three T's 9

It's A Creative Economy

Sitearm - The Creative Economy in Second Life; Of Cyber Mega-Regions And The Three T's 10

The Three T's – Real World● Technology - industry

● Talent - educational attainment, occupational attainment● Tolerance - immigration, openness within industry

toward newcomers, openness within communities toward gays and lesbians

Sitearm - The Creative Economy in Second Life; Of Cyber Mega-Regions And The Three T's 11

Three T's And Community Success

HousingValue

Bohemian-Gay Index

Tolerance

Talent

Technology ChinaStudy

SwedenStudy

U.S.Study

Sitearm - The Creative Economy in Second Life; Of Cyber Mega-Regions And The Three T's 12

SL As A Creative Economy● Can we identify “cyber” mega-regions based on

– Large population, large market, significant economic capacity, substantial innovative activity, highly skilled talent

● Can we identity “inworld” community success predictors based on

– Diversity (tolerance), talent (education, achievment), amenity (quality of life), language (entry), technology (invention), output (economy, growth)

Sitearm - The Creative Economy in Second Life; Of Cyber Mega-Regions And The Three T's 13

Second Life Has Geography

Sitearm - The Creative Economy in Second Life; Of Cyber Mega-Regions And The Three T's 14

Mega Regions - Second Life?– Adult regions?– Rental regions?– Shopping regions?– Entertainment regions?– Language regions?– Education regions?

Very few are geographic “neighbors” on the SL Grid

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Second Life Has Population● 100,000,000 User Hours a quarter● 2,000,000 m2

● 800,000 Repeat Logins a month● 17,000 New Registrations a day

(Q1 2011)

(Q1 2011)

(Q1 2011)

(Q1 2011)

Sitearm - The Creative Economy in Second Life; Of Cyber Mega-Regions And The Three T's 16

Second Life Has Green Dots

Sitearm - The Creative Economy in Second Life; Of Cyber Mega-Regions And The Three T's 17

Second Life Has Industry Sectors● Places, Events, Creation, Technology,

Commerce, Land

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Second Life Has An Economy● 3,700,000 USD Web Sales a quarter● 31,500,000 USD LindeX a quarter (Q1 2011)

(Q4 2010)@ 258.8 L$/USD

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Second Life Has Diversity● Avatar - human, tiny, goth, gor, fantasy, vampire, furry,

steampunk● Intent - exploring, social, shopping, creating, money,

pleasure, research, education● Home - America, Europe, Asia

Sitearm - The Creative Economy in Second Life; Of Cyber Mega-Regions And The Three T's 20

SL Creative Economy Issues?● Tolerance

– Experienced vs. new residents, merchant vs. corporate commerce, profitable vs. philanthropic

● Talent – Old skills vs. new, self-taught vs. master classes

● Technology– Cooperate across sector vs. compete in lone silos– Acquire detailed economic data vs. scrubbed totals

Sitearm - The Creative Economy in Second Life; Of Cyber Mega-Regions And The Three T's 21

Reflection● Applying creative economy principles to Second

Life leads to new insights– Trade, commerce, and innovation depend on talent,

tolerance, and technology– These facilitate quality lifestyle and economic success,

and community sustainability – Is inworld training readily available– Is SL industry economic data readily available– What are “creative class” occupations in SL?

Sitearm - The Creative Economy in Second Life; Of Cyber Mega-Regions And The Three T's 22

Where To Find Out More● Richard Florida - Director, Martin Prosperity Institute,

Professor of Business and Creativity, University of Toronto– Richard Florida - World Mega-Regions and The Creative

Economy - an UP Experience Post sitearm.wordpress.com

– Richard Florida - Creative Class® the source on how we live, work and playcreativeclass.com

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Thank You!

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Sitearm - The Creative Economy in Second Life; Of Cyber Mega-Regions And The Three T's 24

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